Celebrate the holiday season with Goodwille

Christmas is around the corner, and Goodwille would like to invite you to Lisa’s Kitchen & Bar on Thursday the 6th December to celebrate the holiday season together with us and our friends! This year we are inviting clients, partners and friends to join us for a Jingle & Mingle to replace our traditional Winter Warmer. We ho-ho-hope that you and your colleagues can join us for a merry afternoon (and evening?)!

Loosen the tie, put on your Christmas jumper and join us from 3pm for good company, good drinks, live music and GOOD TIMES! At 5pm we will make our way to the nearby pub The Eagle, (7 min walk from Lisa’s). You are welcome to join us at either venue, and if you are unsure where to find us, you can call Santa’s little helper James on 07785 629 603 and he will guide you like Rudolph’s red nose on a foggy Christmas Eve!

Lisa’s Kitchen & Bar
3pm – 5pm
305 Portobello Rd,
London W10 5TD

The Eagle
From 5pm
250 Ladbroke Grove,
London W10 5LP

RSVP to johanna.bjarschfollin@goodwille.com no later than 4 December with the number of colleagues you’ll bring and where you plan to join us to give us an indication of numbers.

Come dashing through the snow and join us in welcoming the most wonderful time of the year!

Get to know the speakers!

Expand to England – Event on scaling up and market entry to the UK

Slush Helsinki is the world’s leading startup event, gathering over 20,000 techies with one common goal – to celebrate entrepreneurship, making a sustainable and positive impact through tech, and facilitate meetings between companies and entrepreneurs of the future.

Slush takes place on 4-5 December in and around Helsinki, along with several side events taking place all around the Finland’s capital. Goodwille, together with Department for International Trade, are proud to host the Slush side event EXPAND TO ENGLAND on the 4th of December. The event will provide companies with everything they need to expand internationally.

About the event

Hosted by Goodwille and the Department for International Trade, EXPAND TO ENGLAND will provide you with everything you need to succeed in the UK. Attendees will learn how to raise investment, how to promote yourself internationally, and how avoid the pitfalls many others have fallen into.

This event is for startups, SME’s, entrepreneurs and businesses looking to establish in the UK, as well as mentors and advisors helping tech businesses succeed on UK’s tech scene. It will be an interactive seminar with experts on international expansion, followed by networking and 1-2-1 sessions with the experts.

About the speakers

Goodwille help businesses from the Nordic region expand into and scale in the UK. Goodwille have over 20 years of experience supporting businesses with all the essential services needed to operate on the UK market. They know what’s needed to run a UK business, and this knowledge combined with understanding how business works in your home market makes the move from the Nordics to the UK smooth. Let Goodwille take care of the practical UK side of your business while you focus on your core business!

DIT – Department for International Trade is an international economic department of the UK government, operating to secure UK and global prosperity by promoting and financing international trade and investment, championing free trade. The responsibilities of the Department include bringing together policy, promotion and financial expertise to break down barriers to trade and investment and promoting British trade and investment across the world. This includes helping foreign businesses locate in the UK, as well as helping UK businesses expand overseas. In Finland, the free of charge and confidential services of the UK Department for International Trade (DIT) are available for those companies that are looking to set up a subsidiary, expand their current operations or carry out R&D in the UK.

Business Finland is an accelerator of global growth by helping businesses go global and supporting and funding innovations. Their top experts and the latest research data enable companies to seize market opportunities and turn them into success stories. Business Finland aims to develop Finland to be the most attractive and competitive innovation environment in which companies are able to grow, change, and succeed.

Rochester PR are specialist in market entry who advise international clients and brands on successfully entering the UK market. Whilst Rochester delivers all that you would expect from an agency in terms of its services for example media relations campaigns; social media and influencer campaigns; event management; content creation and marketing, it recognises that market entry clients are different. They require specialist advice and a flexible approach.  Everything Rochester does is about getting your brand to be better known and understood, helping deliver more business.

Jester is a premier executive coaching and leadership development company that works with some of the fastest growing companies in the Nordics on change. Jester helps CEOs and their management teams to boost growth through leadership and manage change within the company.


Date: 4 December 2018
Venue: Meeting Park Forum, 20 B Mannerheimintie, 00100 Helsinki
Time: 17:00 – 20:00

17:00 Registration
17:30 – 19:00 Seminars with Q&A
19:00 – 20:00 Networking, Drinks & Nibbles with 1 – 2 – 1

Wrap Up London

Do you have any old, unwanted winter coats that only take up space in your wardrobe? Donate them to charity and help keep vulnerable people stay warm this winter!

Between 8-14 November, the campaign Wrap Up London runs at several major London underground stations. Wrap Up London is run by the registered charity Hands On London, and during the campaign they collect your old, unwanted coats and giving them to charities that support the homeless, refugees, children living in poverty and people fleeing domestic violence.

Coats donated to Wrap Up London go directly to people across London who struggle to keep warm during the winter months. Coats are distributed via homeless shelters, refugee centres, organisations supporting the elderly, women’s refuges, children’s centres and other charities helping people in crisis.

There are collection points for people to donate coats at six of London’s major tube stations; Canary Wharf, Kings Cross, Liverpool Street, London Bridge, Victoria and Waterloo. Goodwille will collect coats at our London office for clients and employees who want to donate but do not pass any of these underground stations during the campaign. Our CSR team will on behalf of Goodwille drop off all coats and jackets donated by the team & friends on Wednesday 14th November.

Donate old or unwanted coats and help those that can’t afford winter clothes to wrap up and stay warm this winter. Give a coat, warm a heart – help keep vulnerable people warm by donating a coat this November! #DOITFOROTHERS

Want to read more about how Goodwille support charities and the activities we get involved in to raise awareness and funds for good causes? Check out our Charity Page.

Brexit – noteworthy dates

Brexit has brought an air of uncertainty for companies operating in and doing business with the United Kingdom.  As no country has left the EU before, no one knows what the process looks like and what impact it will have on businesses. The negotiations are still ongoing and in order to be as prepared as can be, companies are advised to keep an eye on official updates from the European Union and the British government so as to know where to focus efforts.

Below are some noteworthy dates to keep in mind to stay up to date with the latest updates on the Brexit process.


17-18 October

EU summit. The official deadline for setting out the terms to be included in the withdrawal agreement for the “divorce” between the EU and the UK.

End of October

The Withdrawal Agreement is expected to be finalised.


EU has suggested this month as the latest a deal can be finalised. However, an exact date has yet to be agreed.

13-14 December

EU summit. This is the fall-back option in case no deal has been reached by October and both sides continue to want to reach an agreement.



21 January

If the withdrawal agreement has not been presented by the government on this date, the Members of Parliament (MPs) will be granted powers to influence ministers’ next steps.

21-22 March

The final summit that the UK is expected to attend as a member of the EU.

Before 29 March

The European Union (Withdrawal Agreement) Bill needs to be approved and passed by Parliament to implement the agreement.

26 March at 11:00pm GMT

The UK leaves the EU.

23-26 May

Elections for the European Parliament in 27 EU countries – the UK will no longer be represented.



31 December

Expected to be the last date of the transition period


Stay up to date on Brexit!

There are many ways you can stay updated about Brexit with Goodwille.

Sign up to our Brexit Newsletter to receive updates and developments of the Brexit negotiations straight to your inbox.

On our Brexit page, we have also consolidated everything discussed about to date to provide you a resource where you can track the developments of the negotiations as they happen.

Additionally, Goodwille has created a committee to monitor the progress of Brexit from a European perspective as well as the UK one. Feel free to contact us if you have any questions about how Brexit will impact your business in or with the UK post-Brexit.

This update is for general guidance only. Specific legal advice should be obtained in all cases. This material is the copyright of Goodwille Limited (unless otherwise stipulated) and is not to be reproduced in whole or in part without prior written consent.

Goodwille sponsoring FBCC’s Christmas Lunch

Goodwille, Patron Members of the Finnish-British Chamber of Commerce, are happy to announce that we will be sponsoring their Christmas Lunch on the 4th December.

The Christmas lunch will be hosted at Nordic-inspired restaurant KuPP Paddington. Guests will enjoy traditional Nordic Christmas treats, including steaming glögg and KuPP’s sharing platters with the best of Scandinavian Christmas food. There will also be a raffle with fantastic prizes and other fun festive activities to put all guest in the right spirit for the upcoming holidays.

Team Goodwille will of course be there to enjoy this festive lunch and hand out goodie bags to everyone that has been good this year! We hope to see many of our Finnish clients there and look forward to getting into Christmas spirit together with the Members of the FBCC.

Grab your ticket to the Christmas lunch here.  See you on the 4th December!

Event Details

Date: Tuesday 4 December
Time: 12pm-4pm
Place: KuPP Paddington, Unit 53, 5 Merchant Sq, London, W2 1AS
Dress code: Festive casual

NSAwards Grand Finale

Nordic Startup Awards Grand Finale 2018 took place on the 30th October, and Goodwille as Nordic Partners of the NSAwards were of course on site in Copenhagen to celebrate the best of Nordic startups and entrepreneurs. Our Marketing Manager James Service gave a run down on the Awards, and below he reveals the highlights of the show and the startups and entrepreneurs that stood out extra among the best of the best Nordic businesses. 

It was a cold, wet and dreary Tuesday night in Copenhagen. But it was the Nordic Startup Awards Grand Finale, and Goodwille (a Nordic Partner) are one of a few service providers joining the elite in Nordic Tech at the Østre Gasværk Teater.

It’s got everything you could want from an awards ceremony, but it’s wrapped in an energy and warmth generated by the finalists. There is talk of collaboration not competition, with Thorbjorg Helga Vigfusdottir, winner of the people’s choice asking the other Nordic Countries to help her in raising the profile of Iceland.

For me, there were a few winners and speeches which really stood out, and I wanted to share them with you.

Best HealthTech Startup – Nightingale Health

Nightingale Health, a healthcare startup from Finland who are disrupting and revolutionising the healthcare sector – or, as their CEO put it, the sickcare sector. Nightingale Health are creating pioneering products for the active prevention of lifestyle diseases, with their blood testing technology providing 50 times more data than current solutions.

We heard their CEO speak earlier in a panel, and he asked the audience “What’s better than someone offering you $1Billion for your company?”.

“Telling them no”, he replied.

An excited Finn isn’t something found very often, but this guy was inspiring, warming and oozing with the entrepreneur mentality. Sadly Nightingale Health missed out on the Startup of the Year award, but we are excited to see them later this year at SLUSH.

Ecosystem Hero of the Year – Sissel Hansen

Sissel Hansen, the founder of the book series Startup Guide (available at good book stores, online and at the Goodwille offices) got the biggest cheer of the night from the crowd. An emotional speech in which she declared she was “passionate about passionate people”. Sissel launched her book series with no knowledge of publishing, but she had no problems telling the “expert” publisher who joined her on the journey that’s not how they were going to do it. She made it clear that if you do what you’ve always done, you’re going to get the same results. You could see how much it meant to both Sissel and the crowd for her to be recognised with this accolade; and for that, it was one of my highlights.

Best AI/Machine Learning Startup – Corti

An AI assistant that helps emergency service call takers better diagnose patients. Corti analyses everything the caller says and shares. The platform is used by the emergency services in Copenhagen right now and helping to save lives. The recipient of the award said he couldn’t wait to take it back to the team who were still working, in their basement, at 9pm. Whilst we all gathered to celebrate their success, the people who built it work tirelessly to improve it, for our future benefit – it’s this passion and commitment that’s inspiring.

Saga Robotics, who see Brexit as an opportunity for their robotic fruit picking business picked up the award for best Foodtech Agritech Startup. Whilst 657 Oslo, the home to over 225 talented individuals beat Maria01 and Minc to the prize of Best Coworking Space.

For the startups, it’s the recognition. They spend long hours, days and years, working on disrupting or revolutionising an industry that they are passionate about, with no guarantees of success. And it’s their commitment to their product which makes our world easier, more comfortable, safer or healthier.

For us it was a privilege to join the Grand Finale, and we look forward to developing our partnership with the Nordic Startup Awards, and supporting many of their winners and finalists, both past and present, with their future UK Market Entry.

Find out more about the Nordic Startup Awards & Goodwille by reading our partnership press release here.

In the picture: all regional winners at the NSAwards Grand Finale 2018

Grow it, show it – Movember

November is dedicated to showing support for men’s health issues. At Goodwille, we are proud to be part of the global movement to stop men dying too young by taking part in Movember. 5 brave Mo Bros from Team Goodwille will grow a moustache and we hope that their faces will inspire donations and start conversations about this important and global issue.

For 30 days, our Mo Bros to embark on a journey for men’s health. This year’s warriors are:

Alexander Goodwille (CEO)
Kevin Rutter (CFO)
Michael Thake
Tore Overgaard Frederiksen
Alex Blain

The rules are simple! On the 1st November the Mo Bros arrive to the office with a clean shaved face, and by the end of the month a dedicated jury will evaluate, measure and decide on who has grown the biggest and prettiest moustache. Who do you think can grow the best Mo? Only time will tell, but one thing is for certain. No matter the shape or style of the Mos, they will make a real change for all men!

We are taking part in this campaign to support Movember Foundation, a global charity tackling men’s health issues including prostate cancer, testicular cancer, mental health and suicide prevention.

Show your support for men’s health by joining Goodwille & the Mo Bros in raising funds and awareness for this good cause and donate to our Movember fundraising campaign. All funds raised will go to directly to Movember Foundation for an everlasting impact on men’s health.

Let’s do this together for all the dads, sons, brothers, and mates in our lives! #DOITFOROTHERS

Interested in learning more about Goodwille’s charity initiative #doitforothers?
Check out our Charity page here!

The importance of HR Services in the UK

Your employees are your most important assets! Motivated employees that enjoy what they do and are happy at work will help move your business forward. Human Resources and People Management aims to make your employees stay motivated and happy at work, and also to deal with situations when employees are feeling the opposite. If you take your business seriously, you should also take HR seriously to make sure your employees are motivated and passionate about taking your business further.

To dig deeper into why companies should make HR their biggest priority, we have interviewed our HR Manager Jacqui Brown. In this interview she reveals what companies risk if they don’t care about HR, about the newest HR services we are adding to Goodwille’s People Management offering to support our clients’ growing work forces, and how UK HR practise differs from Nordic and the impact this might have on Nordic companies establishing in the UK.

Hi Jacqui! Tell us about your history at Goodwille and your responsibilities as HR Manager?

I’ve been working with Goodwille now for coming up to 3 years. I already had an existing history pre-Goodwille of working internationally within the HR field, however Goodwille was my first introduction to the Scandinavian working culture (which is the origin of the bulk of our clients, although we are not Nordic exclusive!) and that has been great. I run a growing team within HR at Goodwille and also interact very closely with our other departments where we are engaged in offering more than HR services to a client.

My responsibilities involve steering my team so that HR administration tasks are handled concisely within areas such as creating essential HR documentation (employment contracts, staff policies, reference checking), absence tracking etc. I will be on hand to give advice and/or handle our clients employee relations needs (including disciplinary, performance or grievance matters), terminations (including redundancies). In terms of organisational design, I can help clients map where their employee needs lie and assist with secondments to the UK if necessary. The list really is endless!

Why should companies care about HR?

HR exists to help Companies achieve their end goals.

Most people think of HR as a department who exist to ‘police’ the company and to take a regimented approach. This is not the truth of the matter. HR are there to help bring employee’s on-board initially, to incentivise new and existing employees to perform better by way of performance and reward, but also by helping the Company implement appropriate measures and tools to assist the employee in performing well. Of course, HR are also there to ensure that whatever actions that are taken are legal and safe when it comes to employee relation matters.

What can happen if companies don’t care about HR?

If your employees don’t feel incentivised (i.e. they don’t feel they are developing or they are not rewarded appropriately for their work) or they don’t feel supported, they will leave. This is costly for the business to make replacements especially if you are paying agency fees each time.

If you don’t care about HR in the sense that you might not care to get something wrong when terminating an employee or disciplining them, this could result in finding yourself facing a tribunal (or paying out for a settlement agreement to avoid one). In either case, it is costly and at tribunal this is also costly in terms of time. Be aware, since tribunal fees were scrapped for claimants, the % in claims has increased by up to 90%!

Goodwille’s HR Offering

What HR services can Goodwille assist with?

Our most popular existing services are consultation on new UK employment contracts, staff handbook and associated policies, employee benefits, holiday and sickness tracking and then the more generalist HR support which can encompass general advice to clients when they have an employee performance or conduct issue or perhaps an employee has raised a grievance against the company (or an employee within the company), disciplinary (including dismissal), redundancies, performance management etc.

We also deal with secondments (when an employee works in the UK on a temporary basis and retains their continuity of employment in the ‘home country’) and sponsorships (where we are company secretary for a client, we can help apply for the sponsorship licence and certificate of sponsorship) when needed by our clients. In both cases, we enlist the help of tax and immigration specialists to ensure we are carrying out work correctly and also allowing those qualified to give advice when it is legally required.

We have added three new services to our HR offering in 2018. Which are these services and why are we adding them to our offering now?

The new services we are adding to our HR offering are:

Performance and Reward where we consult with Companies to roll out a structured appraisal process where annual reviews and rewards given can be justified and fair

Harassment training which is essentially raising awareness with employees of what constitutes harassment

Disciplinary and Grievance handling training to help our clients be better equipped to handle these situations

These services cover support and training on issues and processes that we always have been able to offer, but perhaps our clients were not aware. However many of our clients have matured further in the UK and are now at a stage where they can think about implementing these new services to benefit their growing workforces. Regarding the harassment training, globally we feel that this is an important topic especially post the #metoo movement.

HR Services in the UK

How is UK HR practise different from Nordic HR practise?

Unless you look at certain industries (e.g. transport, construction, teaching etc.) the UK is mainly not a unionised environment. It is within reason easier to terminate employment in the UK in certain circumstances than in the Nordics. Employee benefits (statutory) in the UK tend to be more lean than in the Nordics, which always comes as a bit of a shock when we look at family policies and sickness.

What are the most common misunderstandings and underestimations when it comes to HR in the UK?

That when it comes to an employee having 2 years of service, you should already have started proceedings before you terminate an employee. This is probably one of the most common problems I face, clients approach me to tell me they have had ongoing performance or conduct issues (which have never been spoken about to the employee or addressed) and then are surprised when they need to start a process (or pay a sum of money). Also holiday accruals, that always needs to be explained a few times.

What competitive edge does it give Goodwille to offer HR services?

Goodwille have 21 years of experience of working with Nordic companies, but also we have a wealth of experience of working with Austrian, German and American clients too. We understand the culture and the commonly faced issues when it comes to legal challenges. We also offer other back office services within Goodwille, therefore if you are using our Payroll, Pension, Finance and Corporate Legal services, then it easy for us to ensure that we can serve you as an extension to your company and to give you as pain free an experience as possible.

Do you want to know more about how Jacqui and the rest of our People Management team can help you with everything relating to your UK employees? Check out our People Management offering and get in touch with Jacqui on jacqui.brown@goodwille.com if you have any questions. 

How socially-minded startups are changing the world of business

The nature of startups has changed. A 2018 study by the Global Entrepreneurship Monitor revealed that one third of all startups are set up with a social or environmental focus rather than purely looking to make a profit.

What’s changed?

The change has been fuelled by young, socially-minded entrepreneurs who have had it with the moral failings of companies that they’ve grown up with. It’s been a decade since the Great Recession, when the incompetency and greed of Wall Street bankers sent the world into meltdown, and it seems that the start-up community have taken it upon themselves to create a new style of business leadership, and change what it means to be a ‘business’.

Examples of successful social enterprises are shoe company TOMS, who donate a pair of shoes to a child in need for every pair they sell, and London-based Soap Co., who employ blind, disabled and disadvantaged people to manufacture their body care products.

Of course, these new startups aren’t charities. They still look to make a profit, and the entrepreneurs who head them up still want to have long and illustrious business careers. But the question that is asked now among start-up communities isn’t simply how much money you can make; it’s how disruptive you can be.

This disruption comes in more traditional forms, such as re-defining an industry by finding a niche in the market or changing consumer habits by providing simple solutions to complex problems, but now social enterprises seek another form of disruption as an indicator of success: how much can you better the lives of disadvantaged people?

The creation of social enterprises

The UK government currently facilitates the creation of social enterprises by offering grants, and loans are available from banks such as NatWest and Triodos to help socially and environmentally conscious entrepreneurs to set up UK businesses.

All over the world, communities should be smiling at the good intentions of these young business people who are rallying against the profit hungry corporations that hold so much influence over global trade. We can only hope that these big business giants take note of how social enterprises are redefining how businesses should behave. If they do, the world will become a much better place.

If you are looking at setting up a business in the UK, Goodwille can help you take care about the practical business aspects of your UK operation. This means that you can focus on disrupting the UK market and making the world a better place while we make sure you are good to go and comply with necessary regulations in the UK. Get in touch with us today to hear more about how we can support your startup.

Meet Katy Jones

They say first impression is everything. That’s why here at Goodwille we aim to make our clients, visitors and colleagues to feel at home and welcomed. Our Office Assistant, Katy Jones, has an invaluable role in providing this experience for everyone. Her main responsibilities are dealing with requests from clients and colleagues and keeping the London office running smoothly, among many other tasks. So, whenever you call the Goodwille office or visit us in London, you are very likely to be served by Katy!

Get to know Katy a bit better and read what she likes about her job and what she’s dreaming about doing in the future.

What do you do at Goodwille?

I am an Office Assistant in the London office. My day to day is never the same. I deal with requests from clients and colleagues. My responsibilities include answering calls, handling posts, HR administrative tasks, cheque handling, among many other ad hoc tasks. Essentially my role is to keep the office running smoothly on a day-to-day basis.

How did you end up working at Goodwille?

Oh boy has it been an adventure! I graduated in 2015 with a degree in Sociology and I had no solid ideas as to what career path I wanted to go down. So, like many others, I moved to London to try and figure my life out. I worked in event marketing/sales for a few months but that was not for me. Then I moved on to work in customer service which was… let’s say, a character-building experience. I was ready for a challenge and for a more stable routine so here I am!

Using 3 words, how would you describe Goodwille?

Good for you.

What is the best and worst thing about your job?

The worst thing is answering phone calls. I struggled sometimes to understand different accents and it took me a while to get a hang of it.

The best thing about my job is that I get to work with so many different clients as well as getting an insight into every aspect of the company and what we do. Also, it helps that people in Goodwille are so welcoming, it makes it easy to come into work every day!

What do you like to do outside of work?

I love walking! On weekends you’ll find me either in Richmond Park, Lee Valley or Hampstead Heath, most likely with a Guide to British Birds (pocket size of course!) and my binoculars ready to go. If you know me you know that I live like a 60-year-old, no shame! Besides that, I enjoy travelling and eating or the combination of both!

If you had the world’s attention for 30 seconds, what would you say?

Oh! that would terrify me! I hate having the attention on me and public speaking just makes my heart drop. I guess I should probably use this moment to say something inspirational like ‘Be kind to one another’ but I would most likely just say ‘Hi, if anyone wants to fund my trip around the world it would be greatly appreciated!!’

Where do you see yourself in 10 years?

Hmmm this is a toughie because I struggle to see myself in 1 year yet alone 10! I imagine I would be living in another country, somewhere near a beach preferably, travelling around the world more and hopefully living life to the fullest! The offer is still out there, anyone to fund my highlife lifestyle??

Lastly, tell us something no one knows about you…

I am half Chinese, half British. I grew up and lived in Malaysia for 18 years and only moved to the UK 6 years ago. Also, I have a slight American accent just to throw people off. This is because I watched a lot of Disney growing up, Lizzie McGuire was my inspiration (for you 90s kids out there).