How did Helsinki reach start-up stardom?

Scandinavia has held a certain chic popularity throughout the rest of Europe for a number of years now, from the Hygge craze to the Swedish and Finnish bakeries popping up around the country, it seems that the UK can’t get enough of Scandinavian culture.

As well as being ahead of the curve on baked goods, Finland have also been excelling in the start-up scene. Over the last five years, Finland has seen at least a one-billion-dollar exit from its start-ups per year, with start-ups in a wide range of fields – from tech to design and education – making their mark globally. Despite being a nation with a population of just under 5.5m, considerably less than that of even London, Finland boasts 10% of the world’s start-up exits.

An up-and-coming tech giant

While Helsinki doesn’t yet compare to the success of Stockholm in the field of technology, they’re not doing too shabbily. They’re home to a number of mobile developers who have created internationally loved mobile games including Rovio, who developed the insanely popular Angry Birds and Supercell, developers of Clash of Clans.

Helsinki also boasts a myriad of tech start-ups that, despite being far from household names just yet, are already proving their worth and ingenuity in their respective fields. Nordic JustEat equivalent Wolt has already expanded from Helsinki to Stockholm and Copenhagen in the past year, and smartphone manufacturer Jolla, founded by ex-Nokia staff – another Finnish tech giant – is making waves and raised $12m in a Series C round last year.

Why Finland?

Finland’s success within the start-up scene over the past decade can at least in part be attributed to a government which supports start-ups while also giving them freedom and independence. Finnish business policies include public support campaigns, dedicated mentor programs and a funding agency for innovation known as Tekes.

Finland is also quick to think internationally. With such a small workforce available at home, Finnish start-ups are some of the first to look outward when business takes off. Helsinki’s super successful start-ups are quick to expand into Europe and beyond, which can quickly catapult these burgeoning businesses to global success.

If you’re looking to expand your start-up business to the United Kingdom, Goodwille can help you with everything you need to get the UK company started and rolling effectively and efficiently. With years of experience helping companies with legal, HR, payroll and financial administration, our team of knowledgeable professionals can guide your UK expansion to success. Get in touch with us today for more information.

Goodwille hosts Launch in London during London Tech Week 2018

Join us on 14 June for Launch in London – London Tech Week’s hottest event for any business establishing in the UK!

Hosted by Goodwille at Level39, one of the world’s most well renowned and connected tech hubs, Launch in London will provide you with everything you need to succeed with your business in London. Get inside tips on the Do’s and Don’ts when starting up in the UK, how to navigate Brexit, the British business culture and how to grow your network with the right people while overlooking London’s skyline.

This is THE event for startups, entrepreneurs and businesses looking to establish in London, as well as for mentors and advisors helping tech businesses succeed on London’s tech scene.

SPEAKERS
Alexander Goodwille, CEO of Goodwille will share the best tips, and the pitfalls to avoid when starting up in the UK.

Mark Leaver, Creative Industries Specialist of DIT – Department for International Trade will discuss why despite Brexit, the UK is still very much open for business and why you should start your business in London during 2018.

Joanna Dodd, Director of Rochester PR will share helpful insights on marketing, PR & how to get connected with the right people in the UK.

Joanna Smit, Owner of SMIT Training will help you understand the British people and culture and provide you with the intercultural skills you need to make your transition in to the UK market.

The seminars will be followed by a Q&A session, drinks, canapes & networking (plus opportunities for panoramic photographs of London!).

EVENTS DETAILS
Date: Thursday 14 June 2018
Time: 10am-1pm
Location: Level39, One Canada Square, Canary Wharf, London E14 5AB
Free entry

REGISTER FOR THE EVENT HERE


If you have any questions about the event, get in touch with our Marketing Manager James Service on james.service@goodwille.com or 020 7795 8100.

Top reasons why the UK is the best place to grow your business

There are several reasons why the UK is the #1 destination for European companies expanding beyond their home market. These are the top reasons why the UK is a good place for doing business and why it should be the next stop on your growth journey.

Business-friendly environment
It is easy to start a UK company, laws and regulations very much encourage doing business, and the tax levels are much lower compared to many other countries. This creates a foundation for your business to succeed without too much bureaucracy and administration from your end so you can focus on growing the business!

Language
As everyone learns English in school these days, you will never face communications issues when doing business in the UK! Being able to communicate with anyone helps in case you ever face difficulties or have questions. And Brits are a very friendly bunch and always keen to help out!

Culture and diversity
The UK is a diverse country when it comes to nationalities and cultures. The diversity is one of the key strengths of the UK that have contributed to the breadth of businesses and opportunities. Coming from outside Britain is definitely an advantage, and playing on your cultural heritage can enhance your brand.

Market size
The UK market is big, but not TOO big. Both B2B and B2C companies, regardless of industry, have all possibilities to thrive. Being one of the main hubs for finance, startups, fashion and manufacturing worldwide, there’s definitely opportunity for your business to succeed without getting lost in the big crowd.

Any questions on the opportunities for your business to succeed in the UK? Goodwille can help make the international move smooth and give you a kick-start on the UK market, get in touch with us today!

3 top tips for expanding your startup to the UK

Although the UK is certainly a land of great opportunity for foreign entrepreneurs, there are a number of important considerations to note for anyone with aspirations to set up a UK company.

Pitching your products and services

No matter how many times you’ve successfully sold your products and services in your home country, when you enter the marketplace in a new location your pitch needs to be tailored to meet local standards. In some cases, a few minor tweaks to your content or format may be all that’s required. However, in some cases, a total overhaul might be necessary to reach your target market.

When researching your new market, be sure to look at potential changes to your pitching early so that you are well-prepared and not taken by surprise by cultural differences.

Build on previous successes

If your product or service has been successful at home, there’s no reason to think that it won’t achieve similar or even greater heights following your overseas expansion. In fact, the more success you have had at ‘home’, the more likely you are to succeed in a new location.

Be sure to capitalise on your successful track record as it will make your UK pitch much stronger.

Choose the right HQ

The location that you choose for your new UK expansion headquarters is very important to your success. There are a number of factors to consider, including whether your business is sales or product driven. You must also research potential talent pools, since recruiting the right staff will be essential to the success of your new venture.

Ease of communication by road, rail and air are also very important aspects of your location to consider, especially if you are intending to commute regularly from your current home base abroad. Logistics are also very important if you have a product to distribute, and locating your business somewhere central to the main motorway network may also be something that is important from both a practical and costings perspective.

In summary

If you are looking to expand your business to the UK, it is essential that you conduct expansive and appropriate research prior to making the move. Goodwille have been helping businesses relocate internationally for many years. Why not contact our helpful team today to find out how we could help make your expansion go smoothly.

Goodwille exhibiting at Welcome to the UK

On 20 February, the event Welcome to the UK will take place in Stockholm, and Goodwille are happy to announce that we will be attending and exhibiting at the event.

Welcome to the UK is the event for any individual or company looking to learn more about expanding to the UK and the business potential of the UK market. As Goodwille have over 20 years of experience helping Swedish businesses expand to and establish in the UK, we are happy to share our experiences with aspiring and growing companies, and look forward to an evening filled with interesting discussions, exchange of ideas and of course helping businesses with answering any questions about doing business in the UK.

If you wish to meet us in Stockholm and hear more about how we can help your business establish on the UK market, send an email to johanna.bjarschfollin@goodwille.com.


The event is hosted and organised by the Swedish Chamber of Commerce for the UK, Stockholm Chamber of Commerce, and the British-Swedish Chamber of Commerce. If you wish to attend the event, sign up here

Why London Will Remain a Key City for Startups Post-Brexit

Ever since the UK voted to leave the EU, news outlets reported that thousands of jobs were set to leave the country and transfer to other financial hubs. Some startups packed up and set up shop in Germany, while multination companies said that they would be moving their business abroad. Some analysts warned that Brexit’s immediate effects would bring massive losses to the country’s retail and financial sector.

Despite such warnings, data analysis shows that London will be fine in the long run. Political journal Politico states that the City of London could actually be £43 billion stronger after the UK officially leaves the EU. In addition, contrary to what the mainstream media reports about the potential rise of unemployment, it would seem that 2/3 of London’s financial service companies plan to recruit more employees in the next 12 months.

Based on FXCM’s current economic calendar, the GBP readings don’t seem to be as volatile as last year. This is good news not only for the country’s employment rate but also startups whose products and services are based on the value of the sterling.

There are many factors why London will retain its place as Europe’s financial capital, which is especially good for startups. For one, the country has a sophisticated legal system that protects businesses from fraud and bankruptcy. London is also a world leader in finance, which will mean that companies will want to stay connected to the expertise found in the city.

Entrepreneurs still love London

Entrepreneurs, tech leaders, and startups in the U.S. still consider London as a great place for business because good, transatlantic relationships continue to flourish post-Brexit. A recent survey pointed out that more than 200 companies still felt that London is the top tech hub in Europe, and the best place to start a business across the continent. London is still ahead of its rival cities, which are racing to overtake the city as the startup capital of the UK.

“Our great city has long been at the very forefront of financial services. When you combine that with our new-found technological expertise, it creates an unrivalled opportunity for companies looking to break into the European market,” said London Mayor Sadiq Khan. “Despite the country’s decision to leave the European Union, there is no doubt that London will continue to be the booming and successful city it is today, open to talent and creativity from across the world and a leading destination for American business.”

The funds that go to tech startups in the UK remain solid, and figures show that it has already been able to hit £372 million since the June 23 vote. Investments for London startups, on the other hand, accrued £316 million in the same time frame, which is more than Paris, Amsterdam, and Dublin.

UK-based companies continue to have no problems bringing in business from EU-member states to the country. Here on our blog we discussed how Brexit had little impact on Swedish businesses entering the UK. Also, Britain remains one of Europe’s most attractive markets for foreign investments, and last year was their strongest financial YTD.

There is no doubt that the business sector may face some challenges in the upcoming years. Yet, London will always remain one of the best cities in the world for startups due to the expertise and infrastructure already in place.

Are you a startup looking to set up your business in London? Goodwille have experience helping numerous startups and SMEs opening up in the UK, contact us today to get help with your expansion plans.


This update is for general guidance only. Specific legal advice should be obtained in all cases. This material is the copyright of Goodwille Limited (unless otherwise stipulated) and is not to be reproduced in whole or in part without prior written consent.

4 Things to Consider When Starting Up Your Own Business

For many people, starting a business is a lifelong ambition, but while it comes with many perks, there are a number of challenges that business owners will face. If you are interested in starting up your own business, there are many factors to be aware of so that you can prepare yourself for the pitfalls along the way.

Here are four things to take into account when starting up your own business.

1. You need to have enough money

Before you take the extraordinary leap of faith, you need to be able to make sure you have enough money saved up in order to tide yourself over. Starting and running a business does not mean that you will be raking in a lot of money. Businesses have to start somewhere and they tend to start slowly – success will not come overnight.

Save up enough so that you can fund financial commitments (e.g. rent, bills, mortgage, car payments, etc.) It is often recommended that aspiring entrepreneurs should save up around a year’s worth of income. Try to start your business while working in your job rather than quitting to start the business. Also, see if you can make sacrifices in other areas to save on costs (i.e. house sharing, trading in your latest car for a cheaper model, food shopping on a budget etc.).

2. You need to be passionate, dedicated and committed

There is absolutely no point in starting a business if you are not prepared to put the work in. As previously mentioned, business success will not happen overnight. Be patient and be prepared to put the effort and graft in because it will take time to build up your business (estimated time: between five and ten years).

3. You need to have a thick skin

The reality is that not everyone will see your vision. Unfortunately, some people may judge and criticise you for starting a business. You need to be confident and assertive in your ambition, and prevent the naysayers from stopping you from achieving your dream.

4. Think: is your business worthwhile?

You need to think about the position of your business in the market sector. What can your business bring to the table, so to speak? Who are your competitors? What makes your business stand out? What problems do potential clients have and what solutions can your business provide?

By taking these important factors into consideration when starting up your own business, you can be sure to be prepared for the challenges along the journey to success. At Goodwille we have seen many a businesses grow and flourish, and can help you make sure you have all you need to succeed with your business ideas. Contact us today – we’re here to help!

Berlin’s start-up scene – what you need to know

The start-up scene in Berlin is still emerging, but it’s quickly rising through the ranks. The past seven years have seen Berlin rise from 15th to 7th on the Global Startup Ecosystem Ranking. With the city expanding and becoming bigger seemingly every day, is now the right time to be looking into Berlin as a potential expansion destination for your business?

Low cost
According to a report by McKinsey & Company, if the growth in Berlin continues at its expected rate, it’s estimated that as many as 40,000 new jobs will be created within the city by start-ups over the next three to four years. That kind of potential is not going unnoticed. The low living costs means it is starting to become an attractive city for some of the top tech talents around the world looking to make a name for themselves with a technology startup.

Growing talent pool
The talented workers heading to Berlin are contributing to the rising population of the city, meaning startups looking to get their business going in Berlin have plenty of talent to choose from when it comes to hiring. There is, however, a downside which comes from those heading to the city lacking a basic understanding of what it takes to run a successful business. A number of companies looking to Berlin for their subsidiary company have struggled when it comes to finding professional talent who can actually run the business.

Growing scene
It’s predicted, however, that over time those problems are likely to be teased out. Berlin’s start-up scene is still growing up, and with the city currently being ranked as providing start-ups with the second highest experience across Europe, there are already signs that the scene is becoming more professional. In fact, Berlin boasts a 20% higher percentage of employees who already have experience working within a start-up environment.

Whilst it’s certainly true that the start-up scene in Berlin has experienced some growing pains, that is to be expected of a city that has undergone such rapid expansion. With the city benefiting from a huge boost in investments, Berlin looks set to go from strength to strength over the coming years.

If you need any help with your company expansion plans, whether you want to open a UK office or look somewhere further afield, our extensive support services can help. Talk to Goodwille today about your business plans – we’re here to help!