Blåkläder Workwear.

A Swedish company making working clothes for tradesmen has used Goodwille since starting here and now has over 130 UK outlets. It has meant faster growth, stronger finances and better customer services. Good work!

What challenges were they facing?
With major Scandinavian success in Sweden, Norway and Finland Blåkläder quickly started to enter new European markets during the 1980’s and ‘90s. Following strong growth in Germany, France and Benelux countries, the UK was a natural next step to take. UK and Ireland is a tough and competitive, but very important market for the company why Blaklader needed support with operations.

How did Goodwille help them solve it?
Blåkläder has used Goodwille since its inception in 2006. Using Goodwille’s services has meant faster growth, a stronger financial position and better customer service. By having the support from Goodwille they have been able to manage national projects more efficiently, often running multiple projects simultaneously, and put more focus on increasing the service level to its customers.

What was the outcome?
Blåkläder has today more than 130 outlets in the UK and are experiencing great potential ahead. They plan to continue to grow the market share and expand their sales force. This so that the company can reach new market segments and become a sector-leading player.Goodwille is excited to be a part of this journey and Blåkläder’s future.

“The benefits of outsourcing are clear and straightforward – more focus can be put on growing your business.  In our case, that means building a foreign brand in the UK, selling the product and supporting our dealer network. Finding an outsourcing company whom you can rely and trust is crucial when expanding to a new market. One of Goodwille’s many strengths are the staff. The team has an extraordinary ability not just to take care of the tasks we pay them to do – but to do it in a way that feels easy, natural and very pleasant, day after day. I have no hesitation in recommending Goodwille as an effective, professional outsourcing company, who are great to work with.”

David Snelling, UK Managing Director

 Visit Blåkläders website at:

Responsible from Goodwille:
James Service