20 years of helping Nordic businesses succeed in the UK

Goodwille, a family owned business built on commitment to quality and service celebrates 20 years as one of the leading providers of professional business services. With a vision to make international business easier Swedish business woman Annika Goodwille founded the company in 1997 offering a unique solution – all the advice and services you need from one company with unparalleled crossborder experience.

When first launching Goodwille, companies setting up a business in the UK would turn to firms of lawyers, accountants and bankers for advice, no one kept it all together under one roof. Goodwille changed that, offering professional business services covering five key departments; Corporate Legal, Finance, People Management, Payroll and Virtual Offices. Goodwille take care of all the headaches associated with running a business, so you can focus purely on business development.

Experts in supporting companies within the four areas Retail, Tech, Medical and Manufacturing the team at Goodwille has so far helped 1800 companies startup and run successfully their businesses in the UK. From startups like iZettle and Readly to big brands like Lindex, Clas Ohlsson and Björn Borg. Today, 20 years after the founding of Goodwille, Annika’s oldest son Alexander Goodwille has taken over the business as the company’s CEO.

A company’s 20th anniversary is certainly a milestone worth celebrating. To celebrate this anniversary Goodwille are hosting two events, one in London on 14th September and in Stockholm 21st September. The Stockholm event will include a seminar for 50 of Stockholm’s hottest start-ups from leading professionals at SUP46, Northzone, Trustly and Deliberate PR.

“We are celebrating both our legacy and our future. To be in business for 20 years is extremely gratifying and humbling.” – Alexander Goodwille, CEO

“To all of our employees, customers and partners who have been part of our first 20 years a heartfelt thank you. We are looking forward to continuing our tradition of quality and excellence for the next 20 years and more.” – Alexander Goodwille, CEO

Did you hear the cheerful voices on Kensington Square?

As the air grows winter-crisp and the festive season approaches professional service provider Goodwille invited clients and guests to an evening of networking and festive cheer with food, drinks and live entertainment at St James House on Kensington Square.

On the 24th of November guests were welcomed by the angelic voices of the Swedish church choir performing Swedish Christmas carols. Goodwille’s Winter Warmer event is run annually on the last Thursday of November to kick-start the Christmas festive calendar, offering a relaxed and informal opportunity to mix and mingle in great company with like-minded people whilst expanding the contact list.

A Scandinavian community has taken shape in the Kensington area since the founding of Goodwille. Since 1997 Goodwille has helped more than 1,500 companies, mainly from Sweden, Finland, Norway and Denmark to successfully expand their businesses to the UK, through Goodwille’s support services.

This year’s winter warmer was attended by in excess of one hundred business professionals from leading bankers, accountants, lawyers and clients, listening to Christmas tunes by London band The Cash Cows and nibbling on seasonal treats. Instead of following the classic red and green Christmas theme, Goodwille’s Winter Warmer was decorated in purple and guests were served additional purple drinks. This in memory of Goodwille’s founder, Annika Åhman Goodwille, who loved bright colours and especially purple.