Branding plays a role in go-to-market

When talking about go-to-market, you often hear this term used when the company is in the stage of international expansion or targeting particular geographical market. I think people often get this term wrong. Whether you are starting with a new innovation, a start-up or a large company, you need to plan your go-to-market strategy.

Go-to-market planning at its best starts a lot earlier. It can start as early as when you have your first demo or a prototype. Well conducted go-to-market takes into account unique selling points, competition and above all customer needs. Go-to-market is really about packaging your offering ready for the market(s) and making it appealing for all stakeholders. It’s about launch strategy taking into account to whom you are selling your product rather than internationalisation strategy where you are looking at dynamics of particular market and your product-market fit (although this can be part of go-to-market).

Branding plays an important role in this and in order to get the go-to-market right you would need to work with designers and marketing experts. Even business model canvas is not really concentrating on things like story, visuals and target group which are part of go-to-market. Technology commercialisation is focused very much still on technology choices, protection, product features, pricing strategies, product development, team building and distribution. All this is necessary but in order for products to align with customer needs, marketing needs to play a role in the process. Here are some questions you can start with:

  • Value proposition: What value are providing to users?
  • What kind of feedback have you received?
  • What is your story?
  • What kind of users do you see using your product or services?
  • What kind of visual world are you providing to your customers?

Go-to-market happens in networks where users, branding and technology specialists are working together to launch not only the best but most appealing innovations to the world.


This article is supplied by Maria Sipila of Sipila consulting. Read the original article here.

Goodwille hosts Launch in London during London Tech Week 2018

Join us on 14 June for Launch in London – London Tech Week’s hottest event for any business establishing in the UK!

Hosted by Goodwille at Level39, one of the world’s most well renowned and connected tech hubs, Launch in London will provide you with everything you need to succeed with your business in London. Get inside tips on the Do’s and Don’ts when starting up in the UK, how to navigate Brexit, the British business culture and how to grow your network with the right people while overlooking London’s skyline.

This is THE event for startups, entrepreneurs and businesses looking to establish in London, as well as for mentors and advisors helping tech businesses succeed on London’s tech scene.

SPEAKERS
Alexander Goodwille, CEO of Goodwille will share the best tips, and the pitfalls to avoid when starting up in the UK.

Mark Leaver, Creative Industries Specialist of DIT – Department for International Trade will discuss why despite Brexit, the UK is still very much open for business and why you should start your business in London during 2018.

Joanna Dodd, Director of Rochester PR will share helpful insights on marketing, PR & how to get connected with the right people in the UK.

Joanna Smit, Owner of SMIT Training will help you understand the British people and culture and provide you with the intercultural skills you need to make your transition in to the UK market.

The seminars will be followed by a Q&A session, drinks, canapes & networking (plus opportunities for panoramic photographs of London!).

EVENTS DETAILS
Date: Thursday 14 June 2018
Time: 10am-1pm
Location: Level39, One Canada Square, Canary Wharf, London E14 5AB
Free entry

REGISTER FOR THE EVENT HERE


If you have any questions about the event, get in touch with our Marketing Manager James Service on james.service@goodwille.com or 020 7795 8100.

Goodwille exhibiting at Welcome to the UK

On 20 February, the event Welcome to the UK will take place in Stockholm, and Goodwille are happy to announce that we will be attending and exhibiting at the event.

Welcome to the UK is the event for any individual or company looking to learn more about expanding to the UK and the business potential of the UK market. As Goodwille have over 20 years of experience helping Swedish businesses expand to and establish in the UK, we are happy to share our experiences with aspiring and growing companies, and look forward to an evening filled with interesting discussions, exchange of ideas and of course helping businesses with answering any questions about doing business in the UK.

If you wish to meet us in Stockholm and hear more about how we can help your business establish on the UK market, send an email to johanna.bjarschfollin@goodwille.com.


The event is hosted and organised by the Swedish Chamber of Commerce for the UK, Stockholm Chamber of Commerce, and the British-Swedish Chamber of Commerce. If you wish to attend the event, sign up here

Tel Aviv’s startup scene is booming

If you were to ask pretty much any entrepreneur for a list of the best startup cities in the world, you can be pretty confident that list will not only feature Silicon Valley, Stockholm and London, but also Tel Aviv. So why is it that the Israeli city has become a viable destination for companies looking to join the startup revolution?

The best aspects of operating in Tel Aviv

With its growing tech scene and reputation, Tel Aviv has become a bit of a success story. That’s partly down to the fact it has a strong startup ecosystem. Companies and individuals can benefit from easy access to plenty of angel investors as well as capital firms and mentors, and there’s no shortage of talent. In particular, the tech scene has benefited from the large number of highly skilled tech-based individuals within Tel Aviv. Employees tend to know what to do, and don’t require micro-management, which is key for allowing business leaders to focus on growing their company.

The business culture

The business culture in Tel Aviv is one that has become known for its focused and high energy approach, but that doesn’t mean the city fails to embrace fun. In Tel Aviv, the tech scene is looked upon with respect and young people in particular look up to the leaders within it. An important aspect of the business culture in Tel Aviv is that most people are interlinked, meaning it feels that everyone is almost a second-degree friend, or perhaps a colleague of someone you know. Due to the fact Israel is a small country, and most people serve in the army before going to university, the social and professional networks are very much interwoven.

For those looking at Tel Aviv as a possible destination for their own technology startup or expansion, you should be aware that there isn’t really much of a focus on politeness. Instead, people work to overcome a challenge and get tasks done quickly and professionally. Whilst some people find this off-putting, after a while of working within Tel Aviv, many people start to realise the benefits of doing business the Israeli way.

If you need any help with your company expansion plans, whether you want to open a UK office or look somewhere further afield, our extensive support services can help. Talk to Goodwille today about your business plans to get that expansion started.

5 Great Book-Keeping Tips for Entrepeneurs

Keeping your books in order is one of the most vital elements of running your own business. As an entrepreneur, you know you need to have a clear view of your accounts at all times, and come tax season everything needs to be in line for your tax returns. It can be tricky knowing exactly what you should be doing, however, and how to streamline your bookkeeping so that it’s as efficient and effective as possible. Here are six great tips for effortless bookkeeping as an entrepreneur.

1. Go paperless
Cloud-based accounting is a great way to access all the basic bookkeeping functions you require for your business. By going paperless with your bookkeeping you will keep all the clutter and stress off your desk and ensure it’s securely saved in a dedicated system that’s specifically designed to handle it.

2. Keep business and personal finances separate
The easiest way to streamline your bookkeeping is to have a dedicated account for personal money and a dedicated business account. Never mix them. This is the fastest and easiest method of ensuring that all your expenses are in one place. No need to go through endless bank statements identifying individual transactions. If it’s on your business account, it’s a business expense.

3. Find a great adviser
While it’s possible to do a lot of your bookkeeping yourself, there will always be areas you have questions about and need some advice. It’s also highly advisable to get a professional in to handle your tax returns, and payroll is another area where you will greatly benefit from using a pro. Ensure you have, at the very least, an expert you can consult and ask questions whenever necessary. If your budget allows it, hand over all your bookkeeping and accounting needs to an expert – you will rest easier knowing everything is perfectly in order and you’ll have more time to focus on your business.

4. Save money for taxes
It’s easy to forget you have to pay taxes each year, especially when you’re starting out in business, and you may not meet the threshold for the first year or more. As soon as you’re earning enough that you have to pay taxes, make sure you’re setting that money aside so it’s ready and waiting when the bill is due.

5. Stay on top of your invoices
Any unpaid or late bills will affect your business credit and tax payments. Keep everything organised and make sure you pay it all on time.

Are you looking for financial services for your business? Look no further. Get in touch with us at Goodwille today, we’re happy to help.

Goodwille Partner with Start-up Guide London

Professional service provider Goodwille share valuable information in the latest Startup Guide, London. Filled with case-studies, expert advice, insights, interviews and local tips, the Startup Guide is essential reading for anyone interested in starting up a business in London.

With the aim to inspire and empower entrepreneurs to be more successful at starting and growing businesses in the city the guide covers inspirational startups, accelerators, incubators, support programmes, co-working spaces, service providers, scene and important information on how to live and work as an entrepreneur in London.

With over 2,000 start-ups, 30 accelerators and 48,000 people employed in the digital economy, London is the beating heart of the European startup scene. Goodwille, offering back office solutions, has vast experiences in helping companies launch in the UK. Goodwille have supported close to two thousand international companies startup their business in the UK since 1997, making sure they are properly administered, managed and monitored. In the Startup Guide London Goodwille offers readers their best tips and tricks, a few Do’s and Don’ts and shares mistakes they often see companies slip up on.

“British business culture seems straightforward but there are a lot of nuances and red tape.” – Svend Littauer, COO, Goodwille.

The Mayor of London, Sadiq Khan, has written the foreword to the guide, praising London’s fast-growing, diverse and international startup scene.

“I’m passionate about supporting digital technology and innovation, and I am committed to doing everything that I can to share the message that London is Open with the world’s brightest minds and best ideas. We will do everything possible to help our tech sector to flourish, and I hope to see many more great tech companies and entrepreneurs coming to London to start and grow their businesses.”

The Startup Guide London is the seventh city guide produced by self-publishing company Startup Everywhere. Other cites been covered is Copenhagen, Oslo, Stockholm and Lisbon, for example.

To get the Startup Guide London – Click here.