Why do startups fail in the first few years?

Surveys show that up to 50% of UK startups fail within five years of commencing in business. Typically startups fail because they run out of cash, but the reasons for this are more complex. The abilities of the entrepreneur or management team could be one factor leading to cash flow failure, other reasons include faulty business plans, slow growth or failure to expand in the correct manner, and entering the market at the wrong time.

Some reasons for the failure of startups

The entrepreneur, or business owner, is most critical to the success of any startup and will be the driving force for the business in its early days. So, it’s important for all entrepreneurs to understand just where their strengths lie and what weaknesses they possess, this way they can run the business by playing in line with their abilities.

The strength of the business operational team is the next more important factor in the success of any startup. Having a strong management team can help improve business plans and ideas, as once the company is up and running the abilities of team members will assist in honing operations and levels of success.

Original products or ideas are absolutely no guarantee of success in business; strong implementation is the key. Many of the best entrepreneurs actually start up their business utilising ideas and business models already in the marketplace. They just make small changes and improvements to streamline the business model and make it more successful.

What is vitally important, though, for any startup is that existing demand for products or services is in place. Many startups fail due to lack of demand, so researching the marketplace and consumer demand is essential prior to starting up in business.

Access to the market can also be a stumbling block for new businesses. This is a particular issue for B2B startups if their business relies upon a lengthy tendering procedure in order to obtain orders. Startups planning to sell to larger corporations and organisations could also fail within the first couple of years due to long sales pipelines, which can be anything up to two years.

Finally, sufficient financing to ensure healthy cash flow during the first couple of years is essential for any new business.

If you’re based overseas and planning a UK startup in any sector of business, get in touch with Goodwille for information about the professional business services we provide to startups.

Goodwille are co-hosting event in Oslo during Oslo Innovation Week

Oslo has been ranked the #1 city in the world in terms of quality of life and is one of the most business friendly cities in the world. The Norwegians are known to be digitally advanced and early adopters of new technology – because of this, the start-up scene is booming and Norwegian Tech is hotter than ever.

As part of Oslo Innovation Week 2018, Goodwille together with our friends at Escalon Services are co-hosting the event The World is Ready for Norwegian Tech (but are you ready for the world). Join us on 25 September and learn what it takes to expand your businesses abroad!

About the event

The event targets Norwegian Tech businesses that (think they) are ready to leave koselig behind and expand their business to international markets! It will be an interactive seminar with speakers who are responsible for helping some of Norway’s fastest growing tech businesses tap in to & scale up in international markets, providing you with all the insights you need to take the big leap. The seminars will cover all aspects of what you need to think about, from  raising investment, raising your profile and how to make the right decisions when going from Oslo to the rest of the world.

The seminar is followed by a networking session where you will get the chance to mingle with the speakers, like-minded entrepreneurs, people and businesses that have already done the journey, as well as experts that can advice you on what to think about when taking your businesses onto the international arena.

EVENTS DETAILS
Date: Tuesday 25 September 2018
Time: 10am-12.30pm
Location: Oslo House of Innovation (OHOI), 4th floor, Skippergata 22, 0154 Sentrum, Oslo, Norway
Tickets: Grab your ticket HERE!

Are you interested in being actively involved in the event as sponsor or speaker, please get in touch with James Service at james.service@goodwille.com.

About Oslo Innovation Week

Oslo Innovation Week is an annual happening inviting people from all around the world to Norway’s capital city for conferences, talks, pitching, workshops and networking with like-minded, change-driven corporates, entrepreneurs, startups and organisations. 2018’s edition in the 13th Oslo Innovation Week around, this year held between 24-28 September. Oslo Innovation Week is owned by the City of Oslo and Innovation Norway, with Oslo Business Region as project manager. Check out the full programme for OIW 2018 on oiw.no/.

LAUNCH IN LONDON | Speaker introduction: Alexander Goodwille – Goodwille

London is a great place to be for tech businesses – it has access to great pool of talent, capital and investors, it boosts a large tech community and it’s perfectly located in the middle of time zones. With all these possibilities available – how can businesses and entrepreneurs utilise these to the best extent possible, and what else is needed to succeed?

On 14 June, Goodwille are hosting the event Launch in London as part of London Tech Week. The event targets startups, tech businesses and entrepreneurs with aspirations to launch in London, and will provide insights and expert advice on everything you need to succeed with your tech business in London.

One of the speakers at the event is our very own CEO Alexander Goodwille. If you read our blog on a regular basis, you might already be familiar with Alexander and what we do at Goodwille, but reading the introduction below we’re sure you’ll learn something new about Alexander, the Goodwille family business and why we are hosting Launch in London during London Tech Week!

During Launch in London, Alexander will speak about:

With over twenty years (twenty one to be exact!) experience helping companies expand in the UK, Goodwille have seen many businesses succeed, and also some businesses struggle with their UK operations. Alexander will share his best tips, and the pitfalls to avoid when starting up your business in London. He will provide common mistakes that he has seen over the years and give examples of unpleasant situations you might end up in if you haven’t done your homework!

About Goodwille and why we host Launch in London during London Tech Week 2018

Goodwille help businesses succeed with their UK operation. Founded by Swedish business woman Annika Åman-Goodwille, Goodwille take care of the administration and practical issues associated with running a business in the UK, so businesses can focus on clients and growing their business! Covering five integrated department, including Corporate Legal and Compliance, Finance, People Management and HR, Payroll, and Virtual Office and Meeting Rooms, we provide a solid foundation for you to grow your business.

At Goodwille, we think that startups and entrepreneurs should focus their efforts on value creation instead of admin and trying to learn the systems and requirements to run a UK business, and Tech is one of the most represented industries in our client-base. We want to provide startups, entrepreneurs and tech businesses with not only the administrative support they need to succeed in the UK, but also to give them valuable advice on how to interact with British clients and colleagues, how to make a name of yourself on London’s big tech scene, and also where and how to look for help to maximise your potential. We hope that Launch in London will provide just this to growing businesses, British or foreign, that wish to conquer London in 2018.

About Alexander

Alexander is the Computer Engineer that after 10 years in Investment Banking in March 2017 stepped up as CEO for the family business that his mother had founded 20 years earlier. He has a deep passion for all things tech and entrepreneurial, and he loves seeing people grow and succeed. Growing up in the UK with a Swedish mother and Scottish father and having seen the Goodwille business grow from the first client to nearly 2,000 companies helped to date, he has seen and experienced several culture clashes between cultures that are seemingly similar, but maybe more importantly – he has seen many foreign companies succeed in the UK.

LAUNCH IN LONDON – EVENTS DETAILS
Date: Thursday 14 June 2018
Time: 10am-1pm
Location: Level39, One Canada Square, Canary Wharf, London E14 5AB
Tickets: This event is fully booked, email hello@goodwille.com to be put on the waiting list

LAUNCH IN LONDON | Speaker introduction: Joanna Smit – Smit Training

London is a great place to be for tech businesses – it has access to great pool of talent, capital and investors, it boosts a large tech community and it’s perfectly located in the middle of time zones. With all these possibilities available – how can businesses and entrepreneurs utilise these to the best extent possible, and what else is needed to succeed?

On 14 June, Goodwille are hosting the event Launch in London as part of London Tech Week. The event targets startups, tech businesses and entrepreneurs with aspirations to launch in London, and will provide insights and expert advice on everything you need to succeed with your tech business in London.

One of the speakers at the event is Joanna Smit, Founder and Business Culture Consultant at Smit Training. Get to know Joanna a bit better and learn what she will bring to the discussion at Launch in London!

During Launch in London, Joanna will speak about:

The importance of (business) culture to succeed when entering a new market! Joanna will help you understand the British people and give insights on how to work effectively with them – both how to collaborate with the Brits in your team and how to sell to British clients. Her talk will give your new business the best chance of success as you will be equipped with all the intercultural skills you need to make your transition in to the UK market .

About Smit Training

Doing business in a new country brings exciting new opportunities but also certain challenges, such as overcoming language barriers or adapting to a different work culture. Smit Training trains multi-national organisations on how to work effectively with the Brits. Training courses include: leading British teams effectively, working with British colleagues or selling to British clients. Smit Training’s clients include senior managers and sales teams of multi-national organisations, international chambers of commerce, and international business schools.

About Joanna

The Founder of Smit Training, Joanna Smit, draws on nearly 10 years experience in international sales & investment banking with both the public and private sector across various countries, including the UK. Joanna has lived and worked in 6 countries and speaks several languages fluently.

Website: www.smit-training.com

LAUNCH IN LONDON – EVENTS DETAILS
Date: Thursday 14 June 2018
Time: 10am-1pm
Location: Level39, One Canada Square, Canary Wharf, London E14 5AB
Tickets: Grab your free ticket HERE!

LAUNCH IN LONDON | Speaker introduction: Mark Leaver – DIT

London is a great place to be for tech businesses – it has access to great pool of talent, capital and investors, it boosts a large tech community and it’s perfectly located in the middle of time zones. With all these possibilities available – how can businesses and entrepreneurs utilise these to the best extent possible, and what else is needed to succeed?

On 14 June, Goodwille are hosting the event Launch in London as part of London Tech Week. The event targets startups, tech businesses and entrepreneurs with aspirations to launch in London, and will provide insights and expert advice on everything you need to succeed with your tech business in London.

One of the speakers at the event is Mark Leaver, Creative Industries Specialist and Adviser for UK Department for International Trade, DIT. Get to know Mark a bit better and learn what he will bring to the discussion at Launch in London!

About Mark

Mark works with the Department for International Trade as a specialist adviser on the creative and digital media industries, assisting and advising international businesses to make investments and grow their presence in the UK and guiding DIT thinking on the creative technology landscape.

During Launch in London, Mark will speak about:

Starting off by introducing DIT and how they can help foreign businesses in the UK, Mark will talk about opportunity in the UK for inward investment; specific sector growth, focusing on the creative and technology sectors; Brexit (the inevitable topic!) and why despite Brexit, the UK is still very much open for business; and the accelerators and programmes available to help accelerate your business in the UK.

About Department for International Trade

Department for International Trade, DIT, is an international economic department of the UK government, operating to secure UK and global prosperity by promoting and financing international trade and investment, championing free trade. The responsibilities of the Department include bringing together policy, promotion and financial expertise to break down barriers to trade and investment and promoting British trade and investment across the world. This includes helping foreign businesses locate in the UK, as well as helping UK businesses expand overseas.

Website: www.gov.uk/government/organisations/department-for-international-trade

LAUNCH IN LONDON – EVENTS DETAILS
Date: Thursday 14 June 2018
Time: 10am-1pm
Location: Level39, One Canada Square, Canary Wharf, London E14 5AB
Tickets: Grab your free ticket HERE!

LAUNCH IN LONDON | Speaker introduction: Joanna Dodd – Rochester PR

London is a great place to be for tech businesses – it has access to great pool of talent, capital and investors, it boosts a large tech community and it’s perfectly located in the middle of time zones. With all these possibilities available – how can businesses and entrepreneurs utilise these to the best extent possible, and what else is needed to succeed?

On 14 June, Goodwille are hosting the event Launch in London as part of London Tech Week. The event targets startups, tech businesses and entrepreneurs with aspirations to launch in London, and will provide insights and expert advice on everything you need to succeed with your tech business in London.

One of the speakers at the event is Joanna Dodd, Managing Director at Rochester PR Group. Get to know Joanna a bit better and learn what she will bring to the discussion during the event!

About Joanna

Joanna is Managing Director of Rochester PR Group, a marketing and PR consultancy which specialises in market entry.  Over the years Joanna has helped launch many companies and brands and has even PR’d a space mission.  She builds long-term relationships with clients (way longer than the industry norm) and is one of those well-connected, problem-solvers that clients respect.

During Launch in London, Joanna will speak about:

Whilst most businesses heave a sigh of relief when they land in the UK, for Rochester the work is just beginning.  Joanna will give advice on how to stand out from the crowd, why getting your content in shape is important and why you should start with your messaging for the UK market, answering the “why here and why now” questions.  Whilst not naming names, she will also give some examples of what people get wrong and remind you that you have only one shot to make that first impression – so make sure it’s the right one.

About Rochester PR

Whilst Rochester delivers all that you would expect from an agency in terms of its services for example media relations campaigns; social media and influencer campaigns; event management; content creation and marketing, it recognises that market entry clients are different. They require specialist advice and a flexible approach.  Everything Rochester does is about getting your brand to be better known and understood, helping deliver more business.

Website: www.rochesterprgroup.com

LAUNCH IN LONDON – EVENTS DETAILS
Date: Thursday 14 June 2018
Time: 10am-1pm
Location: Level39, One Canada Square, Canary Wharf, London E14 5AB
Tickets: Grab your free ticket HERE!

Can London tech businesses boost economic growth in a post-Brexit UK?

Brexit continues to occupy much of the space in the British and international media, with debate ongoing as to what the UK’s withdrawal from the EU will mean for business.

Recent government impact studies have shown that as much as 8% could be chipped off Britain’s GDP if the UK leaves the EU with no deal in place. Five percent of GDP will apparently go missing if they conclude a free trade agreement with the EU, according to the leaked reports published by BuzzFeed.

Even if Britain stays in the European Economic Area after leaving the EU, the damage will still be around 2% of GDP, according to the leaked impact assessments. Those figures suggest that some serious innovation will be required by businesses to keep the British economy on track and moving in a positive direction.

So what can be done? Well, tech startups in London could be a big part of the answer. If anyone is wanting to set up a UK company of this type, London is a good city to choose. There are a number of reasons for this.

Tellingly, London has a youthful, dynamic and diverse population, that is also very large. A massive chunk of the city’s population is classed as being millennials, a demographic which is naturally drawn to technology companies.

An indicator of the opportunities available to companies who set up in this part of the UK is that in 2015, London-based start-ups created 20,000 new jobs. They also managed to raise £1.3 billion. Now, in 2017, there is also a massive availability of investment platforms and accelerators, which can help a new business in London grow. These include TechStars, Crowdcube and Shell Livewire.

If you are looking to set up a new company in the UK, or diversify some of your operations by expanding your current business from overseas into the UK, then London is a good place to look. This is especially true for tech companies. There is a ready supply of workers and customers in one of the world’s most international cities. Brexit may well be on its way, and casting a shadow over the UK economy, but the opportunities to thrive in a city like London are still there to be grasped.

With years of experience helping foreign tech startups establish in the UK, Goodwille can help you with everything you need to succeed on the UK market.
Get in touch with us today if you need any advice or help with your company expansion.


Are you worried about what impact Brexit might have on your future possibilities to do business? We have consolidated everything you need to know about Brexit on our Brexit Tracker. The Tracker is updated as discussions go along, so it’s always up to date with the most recent progress of the Brexit negotiations. You find the Brexit Tracker on goodwille.com/brexit.

Launch in London – London Tech Week 2018

London Tech Week is getting closer, and so is our event Launch in London! We have a great outline of speakers, lots of interesting people signed up and a superb location boiling of creativity and entrepreneurship so we are certain that this will be one of the highlights of London Tech Week 2018!

There are still some free tickets left, but since capacity is limited we advise you to grab yours as soon as possible! Get your tickets through this link, just click the purple ‘Register’ button on top of the page, type in your details and you’re good to go!

ABOUT LAUNCH IN LONDON

Join us on 14 June for Launch in London – London Tech Week’s hottest event for any business establishing in the UK!

Hosted by Goodwille at Level39, one of the world’s most well renowned and connected tech hubs, Launch in London will provide you with everything you need to succeed with your business in London. Get inside tips on the Do’s and Don’ts when starting up in the UK, how to navigate Brexit, the British business culture and how to grow your network with the right people, all while overlooking London’s skyline.

This is THE event for startups, entrepreneurs and businesses looking to establish in London, as well as for mentors and advisors helping tech businesses succeed on London’s tech scene.

SPEAKERS
Alexander Goodwille, CEO of Goodwille will share the best tips, and the pitfalls to avoid when starting up in the UK.

Mark Leaver, Creative Industries Specialist of DIT – Department for International Trade will discuss why despite Brexit, the UK is still very much open for business and why you should start your business in London during 2018.

Joanna Dodd, Director of Rochester PR will share helpful insights on marketing, PR & how to get connected with the right people in the UK.

Joanna Smit, Owner of SMIT Training will help you understand the British people and culture and provide you with the intercultural skills you need to make your transition in to the UK market.

The seminars will be followed by a Q&A session, drinks, canapes & networking (plus opportunities for panoramic photographs of London!).

EVENTS DETAILS
Date: Thursday 14 June 2018
Time: 10am-1pm
Location: Level39, One Canada Square, Canary Wharf, London E14 5AB
Free entry

REGISTER FOR THE EVENT HERE


If you have any questions about the event, get in touch with our Marketing Manager James Service on james.service@goodwille.com or 020 7795 8100.

Branding plays a role in go-to-market

When talking about go-to-market, you often hear this term used when the company is in the stage of international expansion or targeting particular geographical market. I think people often get this term wrong. Whether you are starting with a new innovation, a start-up or a large company, you need to plan your go-to-market strategy.

Go-to-market planning at its best starts a lot earlier. It can start as early as when you have your first demo or a prototype. Well conducted go-to-market takes into account unique selling points, competition and above all customer needs. Go-to-market is really about packaging your offering ready for the market(s) and making it appealing for all stakeholders. It’s about launch strategy taking into account to whom you are selling your product rather than internationalisation strategy where you are looking at dynamics of particular market and your product-market fit (although this can be part of go-to-market).

Branding plays an important role in this and in order to get the go-to-market right you would need to work with designers and marketing experts. Even business model canvas is not really concentrating on things like story, visuals and target group which are part of go-to-market. Technology commercialisation is focused very much still on technology choices, protection, product features, pricing strategies, product development, team building and distribution. All this is necessary but in order for products to align with customer needs, marketing needs to play a role in the process. Here are some questions you can start with:

  • Value proposition: What value are providing to users?
  • What kind of feedback have you received?
  • What is your story?
  • What kind of users do you see using your product or services?
  • What kind of visual world are you providing to your customers?

Go-to-market happens in networks where users, branding and technology specialists are working together to launch not only the best but most appealing innovations to the world.


This article is supplied by Maria Sipila of Sipila consulting. Read the original article here.

Goodwille hosts Launch in London during London Tech Week 2018

Join us on 14 June for Launch in London – London Tech Week’s hottest event for any business establishing in the UK!

Hosted by Goodwille at Level39, one of the world’s most well renowned and connected tech hubs, Launch in London will provide you with everything you need to succeed with your business in London. Get inside tips on the Do’s and Don’ts when starting up in the UK, how to navigate Brexit, the British business culture and how to grow your network with the right people while overlooking London’s skyline.

This is THE event for startups, entrepreneurs and businesses looking to establish in London, as well as for mentors and advisors helping tech businesses succeed on London’s tech scene.

SPEAKERS
Alexander Goodwille, CEO of Goodwille will share the best tips, and the pitfalls to avoid when starting up in the UK.

Mark Leaver, Creative Industries Specialist of DIT – Department for International Trade will discuss why despite Brexit, the UK is still very much open for business and why you should start your business in London during 2018.

Joanna Dodd, Director of Rochester PR will share helpful insights on marketing, PR & how to get connected with the right people in the UK.

Joanna Smit, Owner of SMIT Training will help you understand the British people and culture and provide you with the intercultural skills you need to make your transition in to the UK market.

The seminars will be followed by a Q&A session, drinks, canapes & networking (plus opportunities for panoramic photographs of London!).

EVENTS DETAILS
Date: Thursday 14 June 2018
Time: 10am-1pm
Location: Level39, One Canada Square, Canary Wharf, London E14 5AB
Free entry

REGISTER FOR THE EVENT HERE


If you have any questions about the event, get in touch with our Marketing Manager James Service on james.service@goodwille.com or 020 7795 8100.