Planning an overseas startup in the UK? Check out these tips!

The UK is a fantastic location for international startups and international expansion. Some of the reasons for this are:

– the rate of corporation tax in the UK is one of the lowest of all the G20 countries
– it’s quick and easy to register a new company in just 48 hours
– the labour force in the UK is the second largest in Europe
– the government provides support for entrepreneurs and startups

UK government support for entrepreneurs and startups

The Global Entrepreneur Programme run by the Department for International Trade can assist overseas entrepreneurs with launching startups and technology businesses in their early stages. Support is also available for startups looking to relocate their company to the UK.

All support is free of charge, and includes:

– advice and help developing business plans
– help with relocating to the UK
– investor introductions
– guidance on international growth
– mentoring from existing entrepreneurs
– assistance once the business is up and running

Qualifying for the Global Entrepreneur Programme

Applicants for the Global Entrepreneur Programme should be:

– existing overseas technology business or overseas entrepreneurs looking to start a business in the UK
– planning to set up the global headquarters of the business in the UK

Entrepreneurs can apply for a Tier 1 Entrepreneur Visa to launch their business in the UK and will need to be in receipt of a minimum funding level of £50,000 from approved organisations. The Department for International Trade provides information on a variety of Seed Competitions which can help provide support and endorsement for Tier 1 Visa entry, and you can find more information on this on their website.

Setting up a business in the UK

Starting up a new business or expanding an existing tech business in the UK is an exciting venture for all entrepreneurs. But there are a number of legal requirements and procedures that need to be followed when starting up a company in the UK. It’s particularly important that you research employment law and financial regulations carefully before launching your company.

Goodwille provides a wide range of services to UK startups and can help smooth the way for any overseas expansion or business startup. Get in touch with us today for more information on how we can help you start up in the UK.

Differences between German and British Work Culture

It’s not uncommon to hear Germans being highly regarded around the world for their supposed workplace and office efficiency. British stereotypes, however, remain based in caution and class structured hierarchies. Despite knowing that stereotypes never truly match up to the reality, it is true that German workers are more productive than the rest of their European neighbours, while still taking more sick days and holidays, especially in comparison to British workers.

A better work-life balance?

One of the reasons that this may be the case is supposedly due to Germany’s better understanding of a work-life balance. By truly finding that sweet spot between work and play, Germans can be far more productive within the office, while also unwinding and relaxing more efficiently.

Lots of references to this balance can be found in German vernacular. ‘Brückentage’, or ‘bridge days’, is a common German adage which means to take time off around bank holidays, where most workers will take an extra day or two off work in order to refuel, preparing themselves mentally for the work ahead. Another common German expression is ‘Erst die Arbeit, dann das Vergnügen!’, meaning ‘first work, then pleasure’. While there are similar phrases within English, they are not often heard, and even more uncommonly stuck to. As such, there seems to be an ingrained culture within Germany of working first and then focusing on relaxing, all while understanding that taking time to recharge will help you be more productive in the future.

Sickness

There is a trend within British office works to come to work, even when they are ill, and to downplay any sickness in front of management. While this does lead to more time in the office, it has serious negative effects on productivity and creates the risk of illnesses passing between colleagues. However, in Germany, there is a strong feeling that if you are sick you should stay at home – ‘Wenn man krank ist ist man krank’, translating as ‘when you are sick, you are sick’.

Not only does this mentality protect other office works, but it also allows the individual to rest and recover properly, meaning they are fit for work and more productive in a shorter space of time.

Understanding the differences between office and business cultures is crucial in whether an international expansion is successful or not. At Goodwille, we pride ourselves on helping new companies establish themselves in the UK market, offering advice and services to ensure that your business flourishes in the United Kingdom. For more information about how we can help you, get in touch with us today.

Why do startups fail in the first few years?

Surveys show that up to 50% of UK startups fail within five years of commencing in business. Typically startups fail because they run out of cash, but the reasons for this are more complex. The abilities of the entrepreneur or management team could be one factor leading to cash flow failure, other reasons include faulty business plans, slow growth or failure to expand in the correct manner, and entering the market at the wrong time.

Some reasons for the failure of startups

The entrepreneur, or business owner, is most critical to the success of any startup and will be the driving force for the business in its early days. So, it’s important for all entrepreneurs to understand just where their strengths lie and what weaknesses they possess, this way they can run the business by playing in line with their abilities.

The strength of the business operational team is the next more important factor in the success of any startup. Having a strong management team can help improve business plans and ideas, as once the company is up and running the abilities of team members will assist in honing operations and levels of success.

Original products or ideas are absolutely no guarantee of success in business; strong implementation is the key. Many of the best entrepreneurs actually start up their business utilising ideas and business models already in the marketplace. They just make small changes and improvements to streamline the business model and make it more successful.

What is vitally important, though, for any startup is that existing demand for products or services is in place. Many startups fail due to lack of demand, so researching the marketplace and consumer demand is essential prior to starting up in business.

Access to the market can also be a stumbling block for new businesses. This is a particular issue for B2B startups if their business relies upon a lengthy tendering procedure in order to obtain orders. Startups planning to sell to larger corporations and organisations could also fail within the first couple of years due to long sales pipelines, which can be anything up to two years.

Finally, sufficient financing to ensure healthy cash flow during the first couple of years is essential for any new business.

If you’re based overseas and planning a UK startup in any sector of business, get in touch with Goodwille for information about the professional business services we provide to startups.

Expanding into the UK – all you need to know when starting a business in the UK

The UK has been ranked the best location for international businesses looking to expand internationally. Starting a business in the UK as a foreigner can be challenging, but with right set of tools and knowledge, it’s a good place to go for when looking for overseas business opportunities. The global environment, ease of doing business and strong market potential are of interest for overseas companies.

When an international company sets up in the UK, there are a number of registration requirements, regulations and obligations that need to be taken into account. This article highlights the most important things to consider when expanding your business into the UK.

Legal structures for market entry

When setting up in the UK, there are several legal structures to choose from. Depending on your type of business, where you are based and whether you have people on board or not, you may choose amongst many options available. The most common ones are listed below.

  • Limited liability company
  • Branch office
  • Limited liability partnership
  • Sole trader
  • Partnership

Limited liability companies (LTD) are the most common form of business entity in the UK. An LTD is a separate legal entity, owned by shareholders and managed by directors. The profits of a limited company are liable for corporation tax and they are distinct from any tax on the income of the persons who own or run the company. Setting up an LTD company in the UK is a well-recognised structure that is quick and cost-effective to complete. However, a UK law places a number of legal obligations and reporting requirements, which can be time-consuming and complicated.

Another usual method for foreign company is to establish a branch office. As opposed to an LTD, a branch office is not a legal entity from the head office company. However, setting up a UK branch requires Companies House registration and registration with HMRC for direct tax, VAT (Value Added Tax), PAYE (Pay-As-You-Earn) / NIC (National Insurance Contributions) as appropriate. Full responsibility for the operations, debts and liabilities of the UK branch lie on the overseas parent company.

Limited liability partnerships (LLPs) are increasingly used as a tax efficient vehicle for international companies setting up in the UK. An LLP can be formed by two or more people and need to be a lawful, commercial venture that is operating for profit. An LLP is flexible solution particularly when distributing capital and profits, and correctly structured won’t be subject to UK tax. However, a public disclosure is required and the profit can’t be retained in the same way as in LTDs.

Sole trader business is most commonly used when setting up a small business in the UK. It’s the simplest way for a person to trade alone as a self-employed individual without forming a company. Sole trader is easy to set-up and doesn’t require filing information publicly. However, the individual is personally liable for any debts the business might have.

In a partnership, you and your partner(s) personally share responsibility for the business.  Partners share the business’ profits and each partner pays tax on their share. A partner can be any ‘legal person’, such as a Limited Company. Partnerships are generally easy to form, manage and run, and partners are able to share the liabilities of the business. However, the financial risk might be high (even if the responsibility is shared) and disagreements between partners are possible. Also, partners must pay tax in the same way as sole traders by submitting a Self Assessment tax return each year.

Get in touch with Goodwille’s Legal Department to get more information on the most suitable legal structure for your business.

Set-up and registration

A newly incorporated company can be typically registered with the Companies House in 48 hours once all documents are completed. A UK company must register for corporation tax with HMRC, within three months of starting to trade. The paperwork for registration is not too extensive, however, certain statutory documents are required.

Bank account

In order to make any transactions, you’ll need to open a UK bank account for your business. Opening a bank account is a time-consuming process as banks need to go through complicated money laundering requirements to ensure your company is credible for a corporate bank account. Therefore, prepare to have time and patience for this stage, it can easily take up to three months or more to complete.

Check if your bank in the company’s home country has any operations in the UK. In some cases, this might speed up the process, as it may prove some creditworthiness for the business.

If the bank account opening process proves to be longer than excepted, Goodwille can provide a client account which can be used temporarily to make transactions while you wait for your bank account to be opened. Get in touch with our Finance Department to get more information.

Regulations

Starting a business in the UK as a foreigner is a journey full of new opportunities as well as responsibilities. The regulatory system in the UK is very open and transparent, making it easy to do business. In general, the UK aims to minimise bureaucracy and deregulate marketplaces in order to allow companies to develop and expand. However, there are very strict regulations in place that a company needs to be aware of (e.g. with regards to employment, industrial emissions, pollution monitoring and control, and waste disposal). Make sure you are aware of the regulations that directly or indirectly affect your business!

All businesses operating in the UK are subject to the UK law, and every company registered in the UK must have a registered address in the UK. For limited companies, financial transparency is required and annual audited reports must be submitted to the Registry of Britain (Companies House).

In order to keep the business legally running, a UK company must file annual financial statements with Companies House within nine months of the end of an accounting period. Also, an Annual Return must be filed with Companies House every 12 months (within 28 days of the anniversary of incorporation).

To get all the details in order and prepare for the regulatory areas, you should look for specialist advice. Contact Goodwille’s Corporate Legal Department today if you have any questions regarding regulations or your business’ obligations in the UK.

Tax

Foreign businesses looking at overseas business opportunities in the UK will find a competitive and business-friendly tax regime. Companies need to consider their exposure to UK taxation, including corporate income tax, value-added tax (VAT) and employment taxes. Companies that are incorporated in the UK, or foreign companies with central management and control in the UK, are subject to a tax prevailing rates on their worldwide income including ordinary income and capital gains.

Companies may become subject to UK taxation in a number of ways, such as

  • Establishing a formal taxable presence in the UK (via a subsidiary company or permanent establishment).
  • Registering a company for VAT in the UK. Companies must be registered for VAT if their taxable turnover for any 12 months period is £85,000 or over. The current standard VAT rate in the UK is 20%, which is the rate used by most of the businesses.
  • Suffering UK withholding tax at 20% on interest or a royalty income received from a UK resident company.

It’s important to remember that a foreign business operating in the UK doesn’t necessarily create a taxable presence in the UK. In order to be subject to the UK corporation income taxation, an overseas business needs to be trading in the UK through a permanent establishment.

Employment

When employing people in the UK, you need to be aware of several regulations within UK employment law. To start with, make sure your employees have the right to work in the UK (that they hold a valid UK/EU passport or work permit/visa) and see if they have a NIN (National Insurance Number) for the deduction of taxes. Also, remember to follow the guidelines for UK employment contracts and provide these within 8 weeks of starting the employment.

In addition, you need to register you employees into PAYE (Pay-As-You-Earn: social costs of employment including income tax and National Insurance that you as employer needs to pay to HMRC), and organise with company insurances as appropriate. Every employer in the UK must also enrol their employees into the workplace’s pension scheme within three months after the start of the employment.

In terms of the compensation, you must ensure the employees are paid at least according to the National Minimum Wage in the UK. As the recruitment market in the UK is highly competitive, also make sure your remuneration package is attractive enough and fits into the scope of the role.

If you are recruiting in the UK, you may want to turn to specialists who can help you with all the employer regulations and responsibilities you need to consider in the UK. Goodwille’s Human Resource Department deals with these issues daily and are happy to help if you have any questions along your recruitment process. When you are a small business setting up in the UK and not having the same resources than your larger competitors, you may want to invest in professional advice to make the people management processes more effective.

To conclude

UK’s highly potential market provides great opportunities for growing your business, however starting up a business in the UK is a challenging process full of regulations and liabilities. In order to get the set-up processes and ongoing compliance right, it’s good to turn to professionals who are able to provide you with advice  and all the necessary help you need to get your business operations up and running according to UK regulations.

If you are a foreign-owned business looking to expand into the UK, Goodwille can help you to get the inside track. We have been helping Nordic businesses to expand in the UK for 20 years, and are experienced in legal, finance, HR and payroll services in the UK. With a track record of supporting almost 2,000 businesses in the UK, we have extensive experience to help you grow your business. Get in touch with us today, if you are planning to expand to the UK or have any questions regarding the UK market.


Useful contacts for your business

When expanding your business to the UK, there are many organisations you may find useful.

Networking-wise, it’s good to get know your local chamber of commerce and see if their network is worth accessing. For example, Finnish-British Chamber of Commerce and Swedish Chamber of Commerce provide good opportunities for professional networking.

Also, when developing your strategy for the new market, Department of International Trade (DIT) provides free advisory and supports companies with their UK strategy and planning.

Goodwille are co-hosting event in Oslo during Oslo Innovation Week

Oslo has been ranked the #1 city in the world in terms of quality of life and is one of the most business friendly cities in the world. The Norwegians are known to be digitally advanced and early adopters of new technology – because of this, the start-up scene is booming and Norwegian Tech is hotter than ever.

As part of Oslo Innovation Week 2018, Goodwille together with our friends at Escalon Services are co-hosting the event The World is Ready for Norwegian Tech (but are you ready for the world). Join us on 25 September and learn what it takes to expand your businesses abroad!

About the event

The event targets Norwegian Tech businesses that (think they) are ready to leave koselig behind and expand their business to international markets! It will be an interactive seminar with speakers who are responsible for helping some of Norway’s fastest growing tech businesses tap in to & scale up in international markets, providing you with all the insights you need to take the big leap. The seminars will cover all aspects of what you need to think about, from  raising investment, raising your profile and how to make the right decisions when going from Oslo to the rest of the world.

The seminar is followed by a networking session where you will get the chance to mingle with the speakers, like-minded entrepreneurs, people and businesses that have already done the journey, as well as experts that can advice you on what to think about when taking your businesses onto the international arena.

EVENTS DETAILS
Date: Tuesday 25 September 2018
Time: 10am-12.30pm
Location: Oslo House of Innovation (OHOI), 4th floor, Skippergata 22, 0154 Sentrum, Oslo, Norway
Tickets: Grab your ticket HERE!

Are you interested in being actively involved in the event as sponsor or speaker, please get in touch with James Service at james.service@goodwille.com.

About Oslo Innovation Week

Oslo Innovation Week is an annual happening inviting people from all around the world to Norway’s capital city for conferences, talks, pitching, workshops and networking with like-minded, change-driven corporates, entrepreneurs, startups and organisations. 2018’s edition in the 13th Oslo Innovation Week around, this year held between 24-28 September. Oslo Innovation Week is owned by the City of Oslo and Innovation Norway, with Oslo Business Region as project manager. Check out the full programme for OIW 2018 on oiw.no/.

LAUNCH IN LONDON | Speaker introduction: Alexander Goodwille – Goodwille

London is a great place to be for tech businesses – it has access to great pool of talent, capital and investors, it boosts a large tech community and it’s perfectly located in the middle of time zones. With all these possibilities available – how can businesses and entrepreneurs utilise these to the best extent possible, and what else is needed to succeed?

On 14 June, Goodwille are hosting the event Launch in London as part of London Tech Week. The event targets startups, tech businesses and entrepreneurs with aspirations to launch in London, and will provide insights and expert advice on everything you need to succeed with your tech business in London.

One of the speakers at the event is our very own CEO Alexander Goodwille. If you read our blog on a regular basis, you might already be familiar with Alexander and what we do at Goodwille, but reading the introduction below we’re sure you’ll learn something new about Alexander, the Goodwille family business and why we are hosting Launch in London during London Tech Week!

During Launch in London, Alexander will speak about:

With over twenty years (twenty one to be exact!) experience helping companies expand in the UK, Goodwille have seen many businesses succeed, and also some businesses struggle with their UK operations. Alexander will share his best tips, and the pitfalls to avoid when starting up your business in London. He will provide common mistakes that he has seen over the years and give examples of unpleasant situations you might end up in if you haven’t done your homework!

About Goodwille and why we host Launch in London during London Tech Week 2018

Goodwille help businesses succeed with their UK operation. Founded by Swedish business woman Annika Åman-Goodwille, Goodwille take care of the administration and practical issues associated with running a business in the UK, so businesses can focus on clients and growing their business! Covering five integrated department, including Corporate Legal and Compliance, Finance, People Management and HR, Payroll, and Virtual Office and Meeting Rooms, we provide a solid foundation for you to grow your business.

At Goodwille, we think that startups and entrepreneurs should focus their efforts on value creation instead of admin and trying to learn the systems and requirements to run a UK business, and Tech is one of the most represented industries in our client-base. We want to provide startups, entrepreneurs and tech businesses with not only the administrative support they need to succeed in the UK, but also to give them valuable advice on how to interact with British clients and colleagues, how to make a name of yourself on London’s big tech scene, and also where and how to look for help to maximise your potential. We hope that Launch in London will provide just this to growing businesses, British or foreign, that wish to conquer London in 2018.

About Alexander

Alexander is the Computer Engineer that after 10 years in Investment Banking in March 2017 stepped up as CEO for the family business that his mother had founded 20 years earlier. He has a deep passion for all things tech and entrepreneurial, and he loves seeing people grow and succeed. Growing up in the UK with a Swedish mother and Scottish father and having seen the Goodwille business grow from the first client to nearly 2,000 companies helped to date, he has seen and experienced several culture clashes between cultures that are seemingly similar, but maybe more importantly – he has seen many foreign companies succeed in the UK.

LAUNCH IN LONDON – EVENTS DETAILS
Date: Thursday 14 June 2018
Time: 10am-1pm
Location: Level39, One Canada Square, Canary Wharf, London E14 5AB
Tickets: This event is fully booked, email hello@goodwille.com to be put on the waiting list

LAUNCH IN LONDON | Speaker introduction: Joanna Smit – Smit Training

London is a great place to be for tech businesses – it has access to great pool of talent, capital and investors, it boosts a large tech community and it’s perfectly located in the middle of time zones. With all these possibilities available – how can businesses and entrepreneurs utilise these to the best extent possible, and what else is needed to succeed?

On 14 June, Goodwille are hosting the event Launch in London as part of London Tech Week. The event targets startups, tech businesses and entrepreneurs with aspirations to launch in London, and will provide insights and expert advice on everything you need to succeed with your tech business in London.

One of the speakers at the event is Joanna Smit, Founder and Business Culture Consultant at Smit Training. Get to know Joanna a bit better and learn what she will bring to the discussion at Launch in London!

During Launch in London, Joanna will speak about:

The importance of (business) culture to succeed when entering a new market! Joanna will help you understand the British people and give insights on how to work effectively with them – both how to collaborate with the Brits in your team and how to sell to British clients. Her talk will give your new business the best chance of success as you will be equipped with all the intercultural skills you need to make your transition in to the UK market .

About Smit Training

Doing business in a new country brings exciting new opportunities but also certain challenges, such as overcoming language barriers or adapting to a different work culture. Smit Training trains multi-national organisations on how to work effectively with the Brits. Training courses include: leading British teams effectively, working with British colleagues or selling to British clients. Smit Training’s clients include senior managers and sales teams of multi-national organisations, international chambers of commerce, and international business schools.

About Joanna

The Founder of Smit Training, Joanna Smit, draws on nearly 10 years experience in international sales & investment banking with both the public and private sector across various countries, including the UK. Joanna has lived and worked in 6 countries and speaks several languages fluently.

Website: www.smit-training.com

LAUNCH IN LONDON – EVENTS DETAILS
Date: Thursday 14 June 2018
Time: 10am-1pm
Location: Level39, One Canada Square, Canary Wharf, London E14 5AB
Tickets: Grab your free ticket HERE!

LAUNCH IN LONDON | Speaker introduction: Mark Leaver – DIT

London is a great place to be for tech businesses – it has access to great pool of talent, capital and investors, it boosts a large tech community and it’s perfectly located in the middle of time zones. With all these possibilities available – how can businesses and entrepreneurs utilise these to the best extent possible, and what else is needed to succeed?

On 14 June, Goodwille are hosting the event Launch in London as part of London Tech Week. The event targets startups, tech businesses and entrepreneurs with aspirations to launch in London, and will provide insights and expert advice on everything you need to succeed with your tech business in London.

One of the speakers at the event is Mark Leaver, Creative Industries Specialist and Adviser for UK Department for International Trade, DIT. Get to know Mark a bit better and learn what he will bring to the discussion at Launch in London!

About Mark

Mark works with the Department for International Trade as a specialist adviser on the creative and digital media industries, assisting and advising international businesses to make investments and grow their presence in the UK and guiding DIT thinking on the creative technology landscape.

During Launch in London, Mark will speak about:

Starting off by introducing DIT and how they can help foreign businesses in the UK, Mark will talk about opportunity in the UK for inward investment; specific sector growth, focusing on the creative and technology sectors; Brexit (the inevitable topic!) and why despite Brexit, the UK is still very much open for business; and the accelerators and programmes available to help accelerate your business in the UK.

About Department for International Trade

Department for International Trade, DIT, is an international economic department of the UK government, operating to secure UK and global prosperity by promoting and financing international trade and investment, championing free trade. The responsibilities of the Department include bringing together policy, promotion and financial expertise to break down barriers to trade and investment and promoting British trade and investment across the world. This includes helping foreign businesses locate in the UK, as well as helping UK businesses expand overseas.

Website: www.gov.uk/government/organisations/department-for-international-trade

LAUNCH IN LONDON – EVENTS DETAILS
Date: Thursday 14 June 2018
Time: 10am-1pm
Location: Level39, One Canada Square, Canary Wharf, London E14 5AB
Tickets: Grab your free ticket HERE!

LAUNCH IN LONDON | Speaker introduction: Joanna Dodd – Rochester PR

London is a great place to be for tech businesses – it has access to great pool of talent, capital and investors, it boosts a large tech community and it’s perfectly located in the middle of time zones. With all these possibilities available – how can businesses and entrepreneurs utilise these to the best extent possible, and what else is needed to succeed?

On 14 June, Goodwille are hosting the event Launch in London as part of London Tech Week. The event targets startups, tech businesses and entrepreneurs with aspirations to launch in London, and will provide insights and expert advice on everything you need to succeed with your tech business in London.

One of the speakers at the event is Joanna Dodd, Managing Director at Rochester PR Group. Get to know Joanna a bit better and learn what she will bring to the discussion during the event!

About Joanna

Joanna is Managing Director of Rochester PR Group, a marketing and PR consultancy which specialises in market entry.  Over the years Joanna has helped launch many companies and brands and has even PR’d a space mission.  She builds long-term relationships with clients (way longer than the industry norm) and is one of those well-connected, problem-solvers that clients respect.

During Launch in London, Joanna will speak about:

Whilst most businesses heave a sigh of relief when they land in the UK, for Rochester the work is just beginning.  Joanna will give advice on how to stand out from the crowd, why getting your content in shape is important and why you should start with your messaging for the UK market, answering the “why here and why now” questions.  Whilst not naming names, she will also give some examples of what people get wrong and remind you that you have only one shot to make that first impression – so make sure it’s the right one.

About Rochester PR

Whilst Rochester delivers all that you would expect from an agency in terms of its services for example media relations campaigns; social media and influencer campaigns; event management; content creation and marketing, it recognises that market entry clients are different. They require specialist advice and a flexible approach.  Everything Rochester does is about getting your brand to be better known and understood, helping deliver more business.

Website: www.rochesterprgroup.com

LAUNCH IN LONDON – EVENTS DETAILS
Date: Thursday 14 June 2018
Time: 10am-1pm
Location: Level39, One Canada Square, Canary Wharf, London E14 5AB
Tickets: Grab your free ticket HERE!

The most important thing to get right when entering a new market

Expanding to the UK is an exciting but also challenging process. Amid the lengthy and complicated journey full of regulations and requirements, one thing stands above all – to find and recruit the right staff.

Recruitment requires an endless amount of hours and diligent work to find the ideal candidate, get them interested and sell the job to them. And even if you do this thoroughly, it doesn’t automatically mean you are on the top of the game. UK has a highly educated and skilled workforce, which means that breaking from the noise is demanding and competitive. You need to have a very attractive package to offer, in order to stand out from the market. This article gives you an overview of how to find the right staff and separate from the ‘war of talent’ in UK’s hiring environment.

Look for someone with commitment

A person who is committed and loyal to their career is an employee you need. Most of the skills can be taught, but motivation and commitment are something that develop inherently. You should always check the work backgrounds and job durations of the people you’re assessing for the role. If someone has been switching jobs frequently, it can be a possible red flag to consider.

Attract candidates with previous experience

The scope of experience is one of the key characteristics for being successful in the future role. It’s not necessarily finding someone with 100% success rate in the same role but going for someone who has a track record of positivity, innovativeness and learning when facing new challenges. Assessing outcomes and tracking previous results is important but hiring people who are ready to invest in themselves and the people around them is invaluable.

Get to know what your candidate has previously done and ask questions to understand more if their background fits into the role. The importance of background checks and referencing depend on the role and these are necessary especially if you are a regulated business. Often, having someone with experience in the UK market or an existing UK network can speed up the growth pace.

Find people who match with your company culture

Look for people who are a right fit to your company culture and who genuinely want to be part of it. Attracting the top talent in the UK’s competitive recruitment market is about branding your company well and making the candidates think of your brand over the other companies. Invest in transparency and open the doors to allow people to see what kind of environment you offer your employees. Manage and design your online presence and show people what are your company culture and day-to-day life like. This tends to attract not only talents but also potential customers and partners who are more and more interested in your employer brand.

Follow UK employment regulations

When recruiting staff in the UK, you need to make sure you follow all the employment regulations and provide with professionally conducted contracts that cover the required details. The contracts of the UK employees need to be compliant to the UK law and include all the required terms (employment conditions, rights, responsibilities and duties). Your UK employee needs a contract during or before the end of eighth week of employment.

It’s also important to ensure that your UK employees are eligible to work in the UK (having a UK/EU passport or work permit/visa) and are paid at least the National Minimum Wage (NMW).

Separate from the competition

To remain competitive, ensure that your remuneration package is sufficiently attractive and in line with the current market. It’s also important to maintain a continuous benchmarking to keep your recruitment process competitive and ensure that your offer stands out from the crowd. Get to know your UK competition and offer a compensation package that is suitable for the type of role and experience.

Make sure your recruitment process is up-to-date and you manage it professionally right from the beginning. Be detailed with your job description and show people clearly (and concisely!) what you are looking for. Try to keep within the time frame and meet the deadlines you have set. Processes that require more than just simply sending CV will prune candidates that are not genuinely interested in the job. However, too long and complicated selection process may do more harm than good.

Outsource your recruitment

The recruitment market in the UK is highly competitive and finding the best workers is challenging. Getting a specialist to help with your recruitment saves you time and money, irrespective of the size of your business. You can focus better on your core business operations and make the process more effective. Often, small companies and start-ups don’t have the same resources as their larger competitors may have. Recruiting firms can help you to find the talents and keep up with the competition.

If you are recruiting in the UK and wish to seek specialist advice, there are companies that can help you to get the right staff.

If you are an international business looking to recruit UK Sales Manager, you may consider using 360 Leaders. They are specialised in recruiting senior positions in leading tech businesses across Europe.

You may also want to turn to Propel London, which is a full-service staffing company specialising in commercial, technical, creative and operations talent. They have experience in providing recruitment services to global digital economy across the globe.

Other things to consider

  • When planning to enter new market, Department for International Trade (DIT) supports companies with their UK planning and strategy. Visit DIT’s website for more details.
  • When developing your marketing strategy for the new market, Rochester PR Agency helps businesses with their communications and PR strategies for the UK market. They provide senior strategic counsel and deliver event and social media campaigns to make your market entry more visible. Visit Rochester PR’s website for more information.

To conclude

Finding right people for your business in the UK is a lengthy and challenging process but with the right knowledge and tools, you can get the best talents to work for your company. Whether you recruit staff from the company’s home country or locally in the UK, you need to be aware of many regulations and obligations within the UK law. As recruitment and employment laws are different in every country, it’s good to turn to a UK recruitment specialist to make sure that all the required bits and pieces are taken into account.


Goodwille have been helping Nordic businesses to expand in the UK for 20 years and can support you with any recruitment questions you may have. With a track record of helping nearly 2,000 businesses in the UK, we have all the experience and tools needed. Get in touch with us today if you are planning to expand to the UK or have any questions regarding the UK market.