Branding plays a role in go-to-market

When talking about go-to-market, you often hear this term used when the company is in the stage of international expansion or targeting particular geographical market. I think people often get this term wrong. Whether you are starting with a new innovation, a start-up or a large company, you need to plan your go-to-market strategy.

Go-to-market planning at its best starts a lot earlier. It can start as early as when you have your first demo or a prototype. Well conducted go-to-market takes into account unique selling points, competition and above all customer needs. Go-to-market is really about packaging your offering ready for the market(s) and making it appealing for all stakeholders. It’s about launch strategy taking into account to whom you are selling your product rather than internationalisation strategy where you are looking at dynamics of particular market and your product-market fit (although this can be part of go-to-market).

Branding plays an important role in this and in order to get the go-to-market right you would need to work with designers and marketing experts. Even business model canvas is not really concentrating on things like story, visuals and target group which are part of go-to-market. Technology commercialisation is focused very much still on technology choices, protection, product features, pricing strategies, product development, team building and distribution. All this is necessary but in order for products to align with customer needs, marketing needs to play a role in the process. Here are some questions you can start with:

  • Value proposition: What value are providing to users?
  • What kind of feedback have you received?
  • What is your story?
  • What kind of users do you see using your product or services?
  • What kind of visual world are you providing to your customers?

Go-to-market happens in networks where users, branding and technology specialists are working together to launch not only the best but most appealing innovations to the world.


This article is supplied by Maria Sipila of Sipila consulting. Read the original article here.

How did Helsinki reach start-up stardom?

Scandinavia has held a certain chic popularity throughout the rest of Europe for a number of years now, from the Hygge craze to the Swedish and Finnish bakeries popping up around the country, it seems that the UK can’t get enough of Scandinavian culture.

As well as being ahead of the curve on baked goods, Finland have also been excelling in the start-up scene. Over the last five years, Finland has seen at least a one-billion-dollar exit from its start-ups per year, with start-ups in a wide range of fields – from tech to design and education – making their mark globally. Despite being a nation with a population of just under 5.5m, considerably less than that of even London, Finland boasts 10% of the world’s start-up exits.

An up-and-coming tech giant

While Helsinki doesn’t yet compare to the success of Stockholm in the field of technology, they’re not doing too shabbily. They’re home to a number of mobile developers who have created internationally loved mobile games including Rovio, who developed the insanely popular Angry Birds and Supercell, developers of Clash of Clans.

Helsinki also boasts a myriad of tech start-ups that, despite being far from household names just yet, are already proving their worth and ingenuity in their respective fields. Nordic JustEat equivalent Wolt has already expanded from Helsinki to Stockholm and Copenhagen in the past year, and smartphone manufacturer Jolla, founded by ex-Nokia staff – another Finnish tech giant – is making waves and raised $12m in a Series C round last year.

Why Finland?

Finland’s success within the start-up scene over the past decade can at least in part be attributed to a government which supports start-ups while also giving them freedom and independence. Finnish business policies include public support campaigns, dedicated mentor programs and a funding agency for innovation known as Tekes.

Finland is also quick to think internationally. With such a small workforce available at home, Finnish start-ups are some of the first to look outward when business takes off. Helsinki’s super successful start-ups are quick to expand into Europe and beyond, which can quickly catapult these burgeoning businesses to global success.

If you’re looking to expand your start-up business to the United Kingdom, Goodwille can help you with everything you need to get the UK company started and rolling effectively and efficiently. With years of experience helping companies with legal, HR, payroll and financial administration, our team of knowledgeable professionals can guide your UK expansion to success. Get in touch with us today for more information.

Goodwille hosts Launch in London during London Tech Week 2018

Join us on 14 June for Launch in London – London Tech Week’s hottest event for any business establishing in the UK!

Hosted by Goodwille at Level39, one of the world’s most well renowned and connected tech hubs, Launch in London will provide you with everything you need to succeed with your business in London. Get inside tips on the Do’s and Don’ts when starting up in the UK, how to navigate Brexit, the British business culture and how to grow your network with the right people while overlooking London’s skyline.

This is THE event for startups, entrepreneurs and businesses looking to establish in London, as well as for mentors and advisors helping tech businesses succeed on London’s tech scene.

SPEAKERS
Alexander Goodwille, CEO of Goodwille will share the best tips, and the pitfalls to avoid when starting up in the UK.

Mark Leaver, Creative Industries Specialist of DIT – Department for International Trade will discuss why despite Brexit, the UK is still very much open for business and why you should start your business in London during 2018.

Joanna Dodd, Director of Rochester PR will share helpful insights on marketing, PR & how to get connected with the right people in the UK.

Joanna Smit, Owner of SMIT Training will help you understand the British people and culture and provide you with the intercultural skills you need to make your transition in to the UK market.

The seminars will be followed by a Q&A session, drinks, canapes & networking (plus opportunities for panoramic photographs of London!).

EVENTS DETAILS
Date: Thursday 14 June 2018
Time: 10am-1pm
Location: Level39, One Canada Square, Canary Wharf, London E14 5AB
Free entry

REGISTER FOR THE EVENT HERE


If you have any questions about the event, get in touch with our Marketing Manager James Service on james.service@goodwille.com or 020 7795 8100.

Top reasons why the UK is the best place to grow your business

There are several reasons why the UK is the #1 destination for European companies expanding beyond their home market. These are the top reasons why the UK is a good place for doing business and why it should be the next stop on your growth journey.

Business-friendly environment
It is easy to start a UK company, laws and regulations very much encourage doing business, and the tax levels are much lower compared to many other countries. This creates a foundation for your business to succeed without too much bureaucracy and administration from your end so you can focus on growing the business!

Language
As everyone learns English in school these days, you will never face communications issues when doing business in the UK! Being able to communicate with anyone helps in case you ever face difficulties or have questions. And Brits are a very friendly bunch and always keen to help out!

Culture and diversity
The UK is a diverse country when it comes to nationalities and cultures. The diversity is one of the key strengths of the UK that have contributed to the breadth of businesses and opportunities. Coming from outside Britain is definitely an advantage, and playing on your cultural heritage can enhance your brand.

Market size
The UK market is big, but not TOO big. Both B2B and B2C companies, regardless of industry, have all possibilities to thrive. Being one of the main hubs for finance, startups, fashion and manufacturing worldwide, there’s definitely opportunity for your business to succeed without getting lost in the big crowd.

Any questions on the opportunities for your business to succeed in the UK? Goodwille can help make the international move smooth and give you a kick-start on the UK market, get in touch with us today!

We’re recruiting – Payroll Officer

Goodwille is a forward-thinking, ambitious company dedicated to providing foreign businesses with the professional services required to establish themselves and flourish in the UK. These include Corporate Legal, Finance, People Management, Payroll & Virtual Offices.

We are currently looking for an experienced Payroll Officer to join our Payroll team in Warwick. As part of the Payroll department, you will provide an effective and efficient payroll service to a range of international and UK clients. While you will primarily work with the Payroll team, all our departments are integrated and you will also find yourself liaising with all other departments, such as HR, Finance and Company Secretarial departments on a regular basis.

You will be responsible for
• payroll processing and reporting on a portfolio of international clients
• set up payroll for new clients
• register clients for PAYE
• keep up to date with and ensure that payroll regulations and tax laws are followed and share technical knowledge within the business
• completing P11D’s, PSA applications and year end PAYE requirements
• building relationships with clients and their employees

Having experience working with payroll is a prerequisite, as well as a sound knowledge of pension schemes and handling P45’s and P60’s. Experience working with payroll software (preferably STAR payroll professional) and good knowledge of Microsoft office are essential. Additionally, we would like the candidate to be a true team-player with the kind of excellent communication and customer focus skills that will allow you to explain payroll related issues to the team and, more importantly, to your clients at all levels. Experience with working in an international environment and handling employees in different countries would be an advantage.

In joining us, you will become part of a modern, forward-thinking and inclusive organisation, capable of offering a stimulating environment where you will be part of developing and growing the Payroll department.

This is your chance to join #teamgoodwille – check us out on Instagram. When you join Goodwille you get access to a whole range of employee benefits, all designed to ensure an enjoyable work/life balance. Some benefits for all employees include:

• Office fruit every week
• Employee perks, rewards & benefits including discounts on supermarkets (Sainsbury’s, Tesco etc.) high street stores (Topshop, John Lewis etc.) & gyms.
• Complimentary phone insurance, as we know how important it is to stay connected
• Access to the well-being & lifestyle platform, including eating advice, exercise routines and yoga videos
• Generous social budget, for team lunches, parties or for you to hang out with colleagues.

Job type: Permanent, full time
Location: Warwick
Salary: Depending on experience/skill set

If you like the sound of this vacancy and all the features and benefits you get by being part of a team like Goodwille, then please contact kevin.rutter@goodwille.com.
www.goodwille.com

Goodwille exhibiting at Welcome to the UK

On 20 February, the event Welcome to the UK will take place in Stockholm, and Goodwille are happy to announce that we will be attending and exhibiting at the event.

Welcome to the UK is the event for any individual or company looking to learn more about expanding to the UK and the business potential of the UK market. As Goodwille have over 20 years of experience helping Swedish businesses expand to and establish in the UK, we are happy to share our experiences with aspiring and growing companies, and look forward to an evening filled with interesting discussions, exchange of ideas and of course helping businesses with answering any questions about doing business in the UK.

If you wish to meet us in Stockholm and hear more about how we can help your business establish on the UK market, send an email to johanna.bjarschfollin@goodwille.com.


The event is hosted and organised by the Swedish Chamber of Commerce for the UK, Stockholm Chamber of Commerce, and the British-Swedish Chamber of Commerce. If you wish to attend the event, sign up here

We’re recruiting – Financial Controller

Goodwille is a forward-thinking, ambitious company dedicated to providing foreign businesses with the kind of professional services required to establish themselves and flourish in the UK. These include Corporate Legal, Finance, People Management, Payroll & Virtual Offices.

We are currently looking for an aspiring finance professional, preferably fluent in Swedish, to join our talented Finance team as a Financial Controller.

You will be responsible for
• your own portfolio of international clients
• day-to-day financial control support to your clients
• producing a number of weekly, monthly, quarterly and yearly reports on behalf of your clients
• control over cash flow, preparation of accounts for audits, assist accountants with year-end work, and compile VAT returns and EC Sales Lists
• some task supervision but this is a hands on role with you being responsible for maintaining quality standards

Reporting to the Senior Financial Controller and primarily working with your colleagues in the Finance team, you will also find yourself liaising with all other departments, such as HR, Payroll and Company Secretarial departments on a regular basis, attending frequent team, company and client meetings.

Having, or working towards, an accountancy qualification is a prerequisite, as well as the kind of excellent communication and customer focus skills that will allow you to explain financial information to the team and, more importantly, your clients at all levels. An excellent working knowledge of accounting software and Microsoft office (particularly excel) are essential. International or cross border experience would be an advantage.

In joining us, you will become part of a modern, forward-thinking and inclusive organisation, capable of offering a stimulating environment in which to accelerate your career in finance and accounting.

This is your chance to join #teamgoodwille – check us out on Instagram. When you join Goodwille you get access to a whole range of employee benefits, all designed to ensure an enjoyable work/life balance. Some benefits for all employees include:

• Office fruit every week
• Employee perks, rewards & benefits including discounts on supermarkets (Sainsbury’s, Tesco etc.) high street stores (Topshop, John Lewis etc.) & gyms.
• Complimentary phone insurance, as we know how important it is to stay connected
• Access to the well-being & lifestyle platform, including eating advice, exercise routines and yoga videos
• Generous social budget, for team lunches, parties or for you to hang out with colleagues.
• Yoga (London only by colleague)

Job type: Permanent, full time
Location: Kensington, West London
Salary: Depending on experience/skill set

If you like the sound of this vacancy and all the features and benefits you get by being part of a team like Goodwille, then please contact kevin.rutter@goodwille.com.
www.goodwille.com

A tale of three cities: setting up outside London

London is the UK’s natural magnet for new business, attracting more than 800 foreign direct investment projects every year – more than 3 times any other region. But with sky-high rents and inflated wages threatening to diminish the capital’s appeal as a destination, we look at three alternative options that deliver more bang per buck.

Bristol

Located on England’s south-west coast, Bristol had long been Britain’s second wealthiest city as one of England’s largest trading ports. In recent decades, the 8th largest city in the UK has swapped tea for terrabytes, being recognised as the UK’s most advanced ‘smart city’, a leader in providing 5G connectivity and utilising big data to improve public services . It is now a powerhouse in the creative industries and also boasts a large aerospace sector. The city was named the Sunday Times best in which to live in both 2014 and 2017, and it was named winner of the Green Capital Award by the EU in 2015.

Cambridge

Home of the world famous University, Cambridge has a bookish reputation and old-world charm, but behind the academic image is a serious business hotspot to rival technology hubs in the US. ‘Silicon Fen’, as the area has become known, is home to some of Europe’s most exciting technology startups and established companies like ARM Holdings and Dante – turning over more than £35bn between them all. Fuelled by some of the world’s top graduates, excellent links to London, and collaboration between businesses and the University, companies in Fen have seen an annual growth regularly top 7.5%.

Edinburgh

Scotland’s capital is world famous as a cultural hub, home to some of the most famous comedy, music and drama festivals, but since the 1980s it has also developed a strong tech sector. As one point of the Scottish ‘tech triangle’ along with Dundee and Glasgow, the city is home to a number of high-tech companies in sectors from semi-conductors to video games. As an added bonus, Edinburgh has the cheapest office space of any major UK city, an eighth the price of London – clocking in at just £66.1 per square foot .


If you need any help with your expansion plans in the UK, or you want to open a UK office, talk to Goodwille today.

Tel Aviv’s startup scene is booming

If you were to ask pretty much any entrepreneur for a list of the best startup cities in the world, you can be pretty confident that list will not only feature Silicon Valley, Stockholm and London, but also Tel Aviv. So why is it that the Israeli city has become a viable destination for companies looking to join the startup revolution?

The best aspects of operating in Tel Aviv

With its growing tech scene and reputation, Tel Aviv has become a bit of a success story. That’s partly down to the fact it has a strong startup ecosystem. Companies and individuals can benefit from easy access to plenty of angel investors as well as capital firms and mentors, and there’s no shortage of talent. In particular, the tech scene has benefited from the large number of highly skilled tech-based individuals within Tel Aviv. Employees tend to know what to do, and don’t require micro-management, which is key for allowing business leaders to focus on growing their company.

The business culture

The business culture in Tel Aviv is one that has become known for its focused and high energy approach, but that doesn’t mean the city fails to embrace fun. In Tel Aviv, the tech scene is looked upon with respect and young people in particular look up to the leaders within it. An important aspect of the business culture in Tel Aviv is that most people are interlinked, meaning it feels that everyone is almost a second-degree friend, or perhaps a colleague of someone you know. Due to the fact Israel is a small country, and most people serve in the army before going to university, the social and professional networks are very much interwoven.

For those looking at Tel Aviv as a possible destination for their own technology startup or expansion, you should be aware that there isn’t really much of a focus on politeness. Instead, people work to overcome a challenge and get tasks done quickly and professionally. Whilst some people find this off-putting, after a while of working within Tel Aviv, many people start to realise the benefits of doing business the Israeli way.

If you need any help with your company expansion plans, whether you want to open a UK office or look somewhere further afield, our extensive support services can help. Talk to Goodwille today about your business plans to get that expansion started.

We’re recruiting – HR Advisor

THIS VACANCY IS NOW FILLED. CHECK OUT OUR CURRENT VACANCIES HERE.

Goodwille is a forward-thinking, ambitious company dedicated to providing foreign businesses with the kind of professional services required to establish themselves and flourish in the UK. These include Corporate Legal, Finance, People Management, Payroll & Virtual Offices.

We are looking for a HR Advisor to provide our extensive international client base with a full spectrum of high quality and compliant UK employment law. Within your role you will be responsible for:

  • Delivering HR advice to clients directly and through colleagues
  • Acting as the HR advisor to some of Europe’s most exciting start-ups
  • Drafting & reviewing HR documentation and agreements
  • Covering HR issues including employee relations, organisation design, policies, procedures, implementation of contracts, benefits, benchmarking, recruitment & training solutions.
  • Ensuring quality standards & SLA’s are met
  • Supporting departments with adhoc requests

The applicant should be experienced working as part of a HR department, either as part of an inhouse team or outsourced advisor. This is an exciting opportunity to be part of, and involved in developing and expanding the offering of Goodwilles newest department.

Reporting to the HR Manager you will be expected to confidently provide HR advice independently, whilst covering for the HR Manager as required. Although an international language is not mandatory, being able to speak a Nordic language would be beneficial. In joining us, you will become part of a close-knit and growing HR team, and part of a modern, forward-thinking and inclusive organisation, capable of offering a stimulating environment for you to work in.

This is your chance to join #teamgoodwille – check us out on Instagram. When you join Goodwille you get access to a whole range of employee benefits, all designed to ensure an enjoyable work/life balance. Some benefits for all employees include:

  • Office fruit every week
  • Employee perks, rewards & benefits including discounts on supermarkets (Sainsburys, Tesco etc) high street stores (Topshop, John Lewis etc) & gyms.
  • Complimentary phone insurance, as we know how important it is to stay connected
  • Access to the well-being & lifestyle platform, including eating advice, exercise routines and yoga videos
  • Generous social budget, for team lunches, parties or for you to hang out with colleagues.
  • Yoga (London only by colleague)

Job type: Permanent, full time
Location: Kensington, West London
Salary: Depending on experience/skill set

If you like the sound of this vacancy and all the features and benefits you get by being part of a team like Goodwille, then please contact jacqui.brown@goodwille.com
www.goodwille.com