Running for MicroLoan

Some of the Goodwille team are running for our chosen charity, the MicroLoan Foundation during April

London Marathon
Financial Controller, David Roxburgh, will run the London Marathon on the 24th April to raise money for charity.  Sponsor David here.

Hackney Half Marathon
Annika’s Aces, a four person team of Goodwille staff (David Roxburgh, Jacqui Brown & Louisa Adde) and her son (Nicholas) will be taking part in the Hackney Half Marathon on the 30th April. You can sponsor the runners here.

About MicroLoan Foundation
They give hope, not handouts, to help women in Africa work their way out of poverty. Their vision is for a world where all those living in poverty have the opportunity to build better lives for themselves and their families, by providing them with the skills and tools to start small businesses, helping them to become self-sufficient for their daily needs.

Announcement: Annika Goodwille (Updated)

A memory fundraising page has been created by Annika’s sons to celebrate the life of Annika, with all donations going to the MicroLoan Foundation, a charity close to her heart.

The MicroLoan Charity helps women in Africa set-up their own businesses, providing small business loans and ongoing training helping to move women towards financial sustainability and work their way out of poverty.

To donate in memory of Annika, click on this link

It is with the greatest sadness that the Board and Staff of Goodwille have to inform you of the death, on 6th July 2016, after a short illness, of our Founder and Chairman, Annika Åman-Goodwille.

It has been one of Annika’s greatest achievements that she has succeeded in infusing her Goodwille colleagues with her own remarkable dedication. This shared commitment has ensured that the company has achieved consistent, sustainable growth on sound financial foundations. Annika has fostered Goodwille’s reputation as “good people to do business with”, to the point where highly valued clients have become longstanding business friends.

Svend Littauer and Kevin Rutter will continue to run the Goodwille business on a day to day basis. You should expect normal service in our commitment to your business. If you have any questions please contact Svend or Kevin.

Svante Adde has been involved with Goodwille for the last 7-8 years and will take over as non-executive Chairman. Alexander Goodwille, who has been Head of IT at the company for two years, has also joined the Board.

The Goodwille and Åman families continue to support the business both in the short and longer terms, as a respect to Annika’s legacy in Goodwille.


Annika’s funeral will will be held on Friday 5th August at The Swedish Church, 6 Harcourt St, London W1H 4AG at 2 p.m. Service with drinks and refreshments after. There will also be a Memorial in Sweden on Hven at a later date.