How did Helsinki reach start-up stardom?

Scandinavia has held a certain chic popularity throughout the rest of Europe for a number of years now, from the Hygge craze to the Swedish and Finnish bakeries popping up around the country, it seems that the UK can’t get enough of Scandinavian culture.

As well as being ahead of the curve on baked goods, Finland have also been excelling in the start-up scene. Over the last five years, Finland has seen at least a one-billion-dollar exit from its start-ups per year, with start-ups in a wide range of fields – from tech to design and education – making their mark globally. Despite being a nation with a population of just under 5.5m, considerably less than that of even London, Finland boasts 10% of the world’s start-up exits.

An up-and-coming tech giant

While Helsinki doesn’t yet compare to the success of Stockholm in the field of technology, they’re not doing too shabbily. They’re home to a number of mobile developers who have created internationally loved mobile games including Rovio, who developed the insanely popular Angry Birds and Supercell, developers of Clash of Clans.

Helsinki also boasts a myriad of tech start-ups that, despite being far from household names just yet, are already proving their worth and ingenuity in their respective fields. Nordic JustEat equivalent Wolt has already expanded from Helsinki to Stockholm and Copenhagen in the past year, and smartphone manufacturer Jolla, founded by ex-Nokia staff – another Finnish tech giant – is making waves and raised $12m in a Series C round last year.

Why Finland?

Finland’s success within the start-up scene over the past decade can at least in part be attributed to a government which supports start-ups while also giving them freedom and independence. Finnish business policies include public support campaigns, dedicated mentor programs and a funding agency for innovation known as Tekes.

Finland is also quick to think internationally. With such a small workforce available at home, Finnish start-ups are some of the first to look outward when business takes off. Helsinki’s super successful start-ups are quick to expand into Europe and beyond, which can quickly catapult these burgeoning businesses to global success.

If you’re looking to expand your start-up business to the United Kingdom, Goodwille can help you with everything you need to get the UK company started and rolling effectively and efficiently. With years of experience helping companies with legal, HR, payroll and financial administration, our team of knowledgeable professionals can guide your UK expansion to success. Get in touch with us today for more information.

We’re recruiting – Corporate Legal Controller

Goodwille is a forward-thinking, ambitious company dedicated to providing foreign businesses with the professional services required to establish themselves and flourish in the UK. These include Corporate Legal, Finance, People Management, Payroll & Virtual Offices.

We are currently looking for an experienced Corporate Legal Controller, preferably fluent in a Nordic language, to join our Corporate Legal team in London and provide company secretarial and legal advice and services to a range of international and UK clients. While you will primarily work with the Corporate Legal team, all our departments are integrated and you will also find yourself liaising with other departments, such as HR, Finance and Payroll departments on a regular basis, and attending frequent team, company and client meetings.

You will be responsible for
• a portfolio of existing and new clients; being the main point of contact for and managing the corporate legal services for these
• managing and supporting existing client accounts, including maintaining statutory records and registers, taking board minutes, striking off/liquidation etc.
• managing new client accounts, including company incorporation, VAT registration, opening bank accounts, insurances, data protection, health and safety etc.
• ensuring timely filings to Companies House, HMRC and other agencies
• reviewing statutory books as part of company health checks and annual statutory audit
• special client projects

We believe that applicants have good knowledge and experience of company secretarial work, and preferably experience working in an international environment and/or handling employees and operations in different countries.

In joining us, you will become part of a modern, forward-thinking and inclusive organisation, capable of offering a stimulating environment working with a diverse range of client companies and corporate legal issues.

This is your chance to join #teamgoodwille – check us out on Instagram. When you join Goodwille you get access to a whole range of employee benefits, all designed to ensure an enjoyable work/life balance. Some benefits for all employees include:

• Office fruit every week
• Employee perks, rewards & benefits including discounts on supermarkets (Sainsbury’s, Tesco etc.) high street stores (Topshop, John Lewis etc.) & gyms.
• Complimentary phone insurance, as we know how important it is to stay connected
• Access to the well-being & lifestyle platform, including eating advice, exercise routines and yoga videos
• Generous social budget, for team lunches, parties or for you to hang out with colleagues.

Job type: Permanent, full time
Location: Kensington, West London
Salary: Depending on experience/skill set

If you like the sound of this vacancy and all the features and benefits you get by being part of a team like Goodwille, then please contact

Goodwille exhibiting at Welcome to the UK

On 20 February, the event Welcome to the UK will take place in Stockholm, and Goodwille are happy to announce that we will be attending and exhibiting at the event.

Welcome to the UK is the event for any individual or company looking to learn more about expanding to the UK and the business potential of the UK market. As Goodwille have over 20 years of experience helping Swedish businesses expand to and establish in the UK, we are happy to share our experiences with aspiring and growing companies, and look forward to an evening filled with interesting discussions, exchange of ideas and of course helping businesses with answering any questions about doing business in the UK.

If you wish to meet us in Stockholm and hear more about how we can help your business establish on the UK market, send an email to

The event is hosted and organised by the Swedish Chamber of Commerce for the UK, Stockholm Chamber of Commerce, and the British-Swedish Chamber of Commerce. If you wish to attend the event, sign up here

3 essential business elements you should consider outsourcing

When you’re running your own business the learning curve is astonishingly steep, the outlays immense, and your To-Do list endless. It can be overwhelming, intimidating, and incredibly stressful. It can also be extremely rewarding, fulfilling, and lucrative. The trick to getting it right is knowing how best to spend your time and resources. You must balance the requirements of your budget against the practical and logistical needs of your business. It’s tough making those calls, and a rookie mistake that almost all business owners make is believing they can save money by doing as much as possible themselves.

The reality, however, is that there is a finite amount of time you can spend working. Even if you work every waking hour of the day, you will hit a point where you just can’t do any more. Outsourcing is the solution to this, but it’s often a tough bullet to bite.

Many entrepreneurs cringe at the idea of paying someone to do things they could do themselves, but here’s the truth: a professional can do it far better than you can, in far less time, and the amount you will pay them to do a brilliant job is less than the amount you will earn by dedicating that time to what you really do best.

Here are three essential business elements that you should consider outsourcing.

#1 Bookkeeping

Getting your accounts and bookkeeping right is absolutely vital. It’s also very tricky, time-consuming, and stressful. Why not hand it all over to an expert who will ensure your books are in perfect order, and you always know exactly where you stand financially?

#2 Virtual Office

When there are so many things on your To-Do list and you are juggling a multitude of tasks and responsibilities, the telephone can easily become the bane of your existence. It’s constantly ringing, interrupting your train of thought, distracting you from vital tasks, and tying you up in lengthy conversations that you really needed to put off for a few days. You dream of a receptionist, but it’s not in your budget, and you don’t have space for another desk, anyway.

A virtual office is a solution. Not only will all your phone calls be taken care of by a professional, freeing you up to do more important things than answering the phone, but you will be armed with the knowledge of exactly who called, when, and why. This eliminates the possibility of missing phone calls and forgetting to call people back. It also enables you to dodge calls you’re not ready for, and deal with all those conversations in your own time. A virtual office also has the major benefit of providing you with a trading address, which is particularly handy if you work from home and don’t want to give your home address out to everyone and his wife!

#3 Tax Returns

Self-assessment is one of the most stressful elements of running any business. It’s a migraine-inducing nightmare, and if you get it wrong, or don’t get it done on time, it can also be very costly financially. Outsourcing your VAT work guarantees everything is handled in a professional, timely fashion, and there are no expensive mistakes!

If you’re considering outsourcing for your business, contact Goodwille today. We can provide more information about our services and discuss how outsourcing will benefit you directly.

Outsourcing for SMEs

As the year turns, companies are often turning to resolutions to help inform their business plans for the future. Rather than complicated resolutions potentially setting you up for a fall, we believe in focusing on one goal – making change much more achievable. Here we consider why outsourcing should be a priority for SMEs:

UK companies respond to UK labour market
In most recent years, the entire UK labour market has changed. We have become a nation of freelancers and entrepreneurs, which means finding people to outsource to is never a problem. Whether it is legal, accounting or HR, as offered by Goodwille, or services such as graphic design, web design and copywriting, there are many individuals and organisations which help to find the right fit for you.

What are the benefits of outsourcing for SMEs?
As the market for freelancers continues to grow in the UK, companies should take advantage of the massive amount of talent on offer. As a small business, it’s likely to be a while before you can create a pay rolled job. Outsourcing will help to save both time and money, so you can focus on what you do best. This honing of talent is key to succeeding.

With the amount of people turning to freelancing, and with professional aggregators and services available through the internet, there is no need to have people on site, which saves time and resources. Through a well maintained intranet, or collaboration software, you can still involve everyone in developments, no matter where they are. The key is about strategically choosing which elements to outsource in order to be most effective. So, for instance, if you are pretty handy with a camera, you won’t need to hire a photographer and might find your budget better spent on something that requires very different skills to those you and your staff have between you.

Many people find accounting and HR tricky, since these require such niche skill sets. As such, your time and resources will be well spent on hiring experts to take on these tasks, freeing up time for you to focus on strategy and production.

Why you should be outsourcing your HR department?

If your company is looking to expand to the UK, or if you’ve recently expanded but aren’t reaping the rewards you expected, it could be time to consider outsourcing. Outsourcing can help you save money and gain expert skills you lack in your business. And when your base of operations is outside the UK, outsourcing is particularly beneficial when it comes to HR. Here’s why:

Risk management

HR is a field filled with legal risks, and these risks are heightened when your local HR team is trying to deal with issues abroad. Changes to employment and labour laws are always occurring and can be difficult to keep up with – even if you’re located in the same country! It’ll be much easier to stay on the right side of the law, and keep your British employees happy, if you have a team at your disposal that are experts in everything, from PAYE and National Insurance to pension schemes and contracts.


One of the biggest benefits of outsourcing is improved efficiency. As the HR team you hire specialise in providing UK HR services to overseas companies, they will know the quickest and best ways to get tasks, such as payroll, done. However, you’ll only enjoy more efficient work processes if you choose your outsourcing provider wisely. Make sure you research your options thoroughly and look for feedback from previous clients to help you identify a provider you can trust, such as Goodwille.

Reduce costs

Done properly, outsourcing your HR department can drastically reduce costs. Leading on from the previous two points, by making your HR systems more efficient and reducing legal risks, your business will see costs lowered. Time won’t be wasted researching the latest employment legislation, an improved system will be put in place by the HR experts, and everything will run more smoothly overall.

If you’re ready to enjoy all these benefits and more, contact the team at Goodwille today. With years of experience in helping businesses expand to the UK and over 1,500 happy customers over the years, you can rest assured we’ll have all your UK HR issues under control.

Goodwille launches business solution in the cloud

Professional service provider Goodwille helps fast-growing international companies in the UK, offering peace of mind that their affairs are being dealt with by a team of qualified specialists. This month Goodwille further expands its service offering with the launch of Goodwille cloud, a complete business solution gathered in the cloud. The portal gives clients easy access to their information, around the clock, wherever they are in the world, something that was not previously possible.

Everywhere – at all times
The trend is clear. The requirements for availability of business-critical processes increases, simultaneously as the boundary between work and private life becomes blurred. The result is that many want to perform their tasks wherever they are and whenever it suits them.

Lindex UK, part of one of the leading fashion chains in Europe, is one of many companies receiving back-office support from Goodwille. As a Goodwille client since 2014 Lindex UK welcomes the new service. “For businesses working across different time zones the cloud service is highly beneficial. Now our employees have access to all resources, around the clock, wherever they are in the world. It empowers our employees to access real-time information” Adam Wakefield, Lindex UK.

Stepping into the future
Outsourcing your services has historically meant difficulty accessing your information. Goodwille takes a step into the future by offering its clients greater freedom to use their information. It is safe, secure and effective. The cloud portal has been developed over two years by IT-specialists and puts Goodwille at the forefront of the industry.

The portal consists of a number of outsourced services including File Sharing, Online Accounting, Expense Management and HR services.

“Our vision is to make business easier for our clients. It’s not rocket science but it does require local experience, good management and leading edge IT solutions. Goodwille cloud launches with that in mind” – Annika Åman-Goodwille, CEO and Goodwille founder.

More information about the Goodwille cloud –

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