How did Helsinki reach start-up stardom?

Scandinavia has held a certain chic popularity throughout the rest of Europe for a number of years now, from the Hygge craze to the Swedish and Finnish bakeries popping up around the country, it seems that the UK can’t get enough of Scandinavian culture.

As well as being ahead of the curve on baked goods, Finland have also been excelling in the start-up scene. Over the last five years, Finland has seen at least a one-billion-dollar exit from its start-ups per year, with start-ups in a wide range of fields – from tech to design and education – making their mark globally. Despite being a nation with a population of just under 5.5m, considerably less than that of even London, Finland boasts 10% of the world’s start-up exits.

An up-and-coming tech giant

While Helsinki doesn’t yet compare to the success of Stockholm in the field of technology, they’re not doing too shabbily. They’re home to a number of mobile developers who have created internationally loved mobile games including Rovio, who developed the insanely popular Angry Birds and Supercell, developers of Clash of Clans.

Helsinki also boasts a myriad of tech start-ups that, despite being far from household names just yet, are already proving their worth and ingenuity in their respective fields. Nordic JustEat equivalent Wolt has already expanded from Helsinki to Stockholm and Copenhagen in the past year, and smartphone manufacturer Jolla, founded by ex-Nokia staff – another Finnish tech giant – is making waves and raised $12m in a Series C round last year.

Why Finland?

Finland’s success within the start-up scene over the past decade can at least in part be attributed to a government which supports start-ups while also giving them freedom and independence. Finnish business policies include public support campaigns, dedicated mentor programs and a funding agency for innovation known as Tekes.

Finland is also quick to think internationally. With such a small workforce available at home, Finnish start-ups are some of the first to look outward when business takes off. Helsinki’s super successful start-ups are quick to expand into Europe and beyond, which can quickly catapult these burgeoning businesses to global success.

If you’re looking to expand your start-up business to the United Kingdom, Goodwille can help you with everything you need to get the UK company started and rolling effectively and efficiently. With years of experience helping companies with legal, HR, payroll and financial administration, our team of knowledgeable professionals can guide your UK expansion to success. Get in touch with us today for more information.

Goodwille exhibiting at Welcome to the UK

On 20 February, the event Welcome to the UK will take place in Stockholm, and Goodwille are happy to announce that we will be attending and exhibiting at the event.

Welcome to the UK is the event for any individual or company looking to learn more about expanding to the UK and the business potential of the UK market. As Goodwille have over 20 years of experience helping Swedish businesses expand to and establish in the UK, we are happy to share our experiences with aspiring and growing companies, and look forward to an evening filled with interesting discussions, exchange of ideas and of course helping businesses with answering any questions about doing business in the UK.

If you wish to meet us in Stockholm and hear more about how we can help your business establish on the UK market, send an email to johanna.bjarschfollin@goodwille.com.


The event is hosted and organised by the Swedish Chamber of Commerce for the UK, Stockholm Chamber of Commerce, and the British-Swedish Chamber of Commerce. If you wish to attend the event, sign up here

Did you hear the cheerful voices on Kensington Square?

As the air grows winter-crisp and the festive season approaches professional service provider Goodwille invited clients and guests to an evening of networking and festive cheer with food, drinks and live entertainment at St James House on Kensington Square.

On the 24th of November guests were welcomed by the angelic voices of the Swedish church choir performing Swedish Christmas carols. Goodwille’s Winter Warmer event is run annually on the last Thursday of November to kick-start the Christmas festive calendar, offering a relaxed and informal opportunity to mix and mingle in great company with like-minded people whilst expanding the contact list.

A Scandinavian community has taken shape in the Kensington area since the founding of Goodwille. Since 1997 Goodwille has helped more than 1,500 companies, mainly from Sweden, Finland, Norway and Denmark to successfully expand their businesses to the UK, through Goodwille’s support services.

This year’s winter warmer was attended by in excess of one hundred business professionals from leading bankers, accountants, lawyers and clients, listening to Christmas tunes by London band The Cash Cows and nibbling on seasonal treats. Instead of following the classic red and green Christmas theme, Goodwille’s Winter Warmer was decorated in purple and guests were served additional purple drinks. This in memory of Goodwille’s founder, Annika Åhman Goodwille, who loved bright colours and especially purple.

Goodwille is on a mission to identify Nordic start-up stars ready to take over the world

British professional service provider Goodwille introduced Instagram hashtag #startupthursdays to identify the most promising Nordic start-up stars at an early stage of growth, exposing them to the UK, one of Europe’s most attractive markets.

Scandinavia has become a ‘Unicorn Factory’ over recent years, many of whom have successfully changed planet earth. You might not realise that some of the world’s biggest video games, streaming sites and FinTech companies hail from the cold of Scandinavia – but they do.

“We believe these ambitious start-ups deserve early exposure and attention, and we would like to be a part of making the UK market aware of these awesome young companies.”  – James Service, Marketing Executive, Goodwille.

The growing Instagram hashtag #startupthursdays was founded in 2015 and has since featured a new and promising Nordic start-up every week. Goodwille, with the majority of its client base from Scandinavia, saw that the Nordic start-ups performed very well on the UK market but as a new company often struggled to gain exposure in the UK.

“By recognising and celebrating these ambitious Scandi start-ups we wish to give them a kickstart in the UK. Not all of the featured companies exist in the UK but they are all companies we believe have potential for future international expansion.” – James Service.

The fields the featured start-ups are active in is not limited but the general tendency is FinTech or app development, but the list also includes companies in the biotech, service and electrical sector. Feel free to contact Goodwille if you know of a Nordic start-up that deserves exposure to the UK market.

Follow Instagram account @Goodwillegroup to stay updated about the latest, and hottest Northern start-up stars.

Press Contact & Media Inquiries for Goodwille

Lovisa Sekund: lovisa.sekund@goodwille.com

Business Inquiries for Goodwille

James Service: james.service@goodwille.com