About Goodwille

Our Company & Founder

Good together. Our cross-border, multi-cultural experience is your assurance of success.

Since 1997, Goodwille has helped more than 1,800 companies successfully develop their businesses in the UK through our support services. Today, we have a client base of around 450 companies from all over the world. That in itself speaks volumes. This vast and unique experience has also given us the massive advantage of being able to understand and interpret the vital cultural differences between the countries with which we deal. Differences not only in company and employment law but also political, business and trading life. Ignore these sometimes subtle differences at your cost.

Good idea. A vision to make international business easier, fulfilled by reputation and dedication.

A well renowned figure in the Swedish community in London, our founder Annika Goodwille was a Council Member for the Swedish Chamber of Commerce for the UK and awarded a medal by Kungliga Patriotiska Sällskapet for her work towards The Swedish Church in London. It was one of Annika’s greatest achievements that she succeeded in infusing her Goodwille colleagues with her own remarkable dedication. Annika fostered Goodwille’s reputation as “good people to do business with”, to the point where highly valued clients often became longstanding business friends.

Why Goodwille?

Good to be different. What we offer is unique – the advice and services you need from one company with unparalleled cross-border experience.

“When I first launched Goodwille in the 1990s, companies setting up a business in the UK would turn to firms of lawyers, accountants, bankers and a whole array of different professionals for advice on how to get their new businesses up and running. However, no one kept it all together under one roof. We now cover all the core services needed to run a UK business – and anything we don’t offer, you will find in our network.”
                                                                                    – Annika Goodwille, Founder

Good technology. We provide you with more timely data for management control and crucial forward-thinking decision taking.

Our leading edge, online, user-friendly programmes have proven to be highly successful. We have developed automated, reliable and powerful systems to support and report on back-office procedures – from legal requirements and financial reporting to people management. No other UK based company has so much experience in helping so many companies across the business and cultural cross-border divides – all under one roof, yet with access to such a proven network of specialists advisors.

Our Corporate Values

We take the initiative, striving to exceed your expectations, communicating clearly and acting with pride & precision. We are forward thinking, taking ownership of our responsibilities whilst sharing our experiences to help one another be successful.

Our approach is inclusive, working collaboratively to achieve great things, together. And, through our diverse & growing community, we build sustainable & mutually beneficial relationships with one another.

Integrity runs through our core and we provide an ethical, open & honest working environment. We remain transparent & approachable, trusting one another to deliver.

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