March 25th, 2020

Canute – helping start-ups to scale in the UK


Canute is a three-day intensive programme taking place every year across different international hubs – London, New York, Stockholm and Berlin. From pitching sessions to networking with fellow entrepreneurs, the programme is designed to give Danish scale ups a kick-start in their journey to international markets.

Once again, Goodwille was invited to be a part of the program. Our CEO Alexander Goodwille, joined other market experts in the “Legal and Financial Setup in the UK” session, giving his advice on what the startups should focus on – their core value and market entry strategy.

For this years’ edition, eight tech startups ranging from various industries including everything from fashion to health tech, participated in the programme. “It is always interesting to see what new businesses are coming through and the problems they are trying to solve. In turn, they are coming across secondary problems that give me valuable insights into services and solutions we can provide through Goodwille – some we do already, and others we can create in the future”, says CEO Alexander Goodwille.

Canute programme was first launched in 2017 and since then, over 50 Danish tech companies have taken part in it. The comprehensive three-day programme gives attending startups a well-rounded picture of the UK market including fundraising, accelerator programmes, storytelling and best practices as well as possible challenges when breaking into the UK market. A truly valuable part of the programme is to hear first-hand experiences, advice and success stories from seasoned Danish entrepreneurs who have successfully launched their company in the UK.

Apart from Canute, Goodwille partners with numerous initiatives supporting European startups, including SUP46 and the Nordic Startup Awards. At Goodwille, we take pride in the complete stack of professional services, experience and expertise we can offer to the startup community when setting up their business in the UK.