Small Startups To
Global Brands

Take a look at the experiences of some of the many companies we have helped set up and develop businesses in the UK.

Goodwille has helped hundreds of businesses enter the UK from overseas. They come from many industries and areas of business, but all chose our professional business services.

Opportunity In The UK:
Competitive, But A Lot To Offer

More companies locate their businesses in the UK than anywhere else in Europe. Having a UK entity you can reach more than 500 million consumers across Europe, and its workforce of over 30 million people is the 2nd largest in the EU. The UK has a workforce with strong skills and flexible labour laws, meaning companies can employ staff in a way that suits the needs of their businesses, with labour costs being the most competitive in Western Europe.

However, whatever type of business you are looking to set up in the UK , it is worth talking to an expert in the field who can tell you things, that as a foreign business entering the UK market, you may not necessarily think to consider. It is important to get the right advice about how to establish a business in the UK.

Clothing shop with mannequin in shot wearing red quilted jumper and black denim style jeggings and clothes rails and trestle table with items spread on display
  • Claimlane
    anemptytextlline
    A SaaS platform that helps retailers and brands by streamlining the warranty claims process for faulty products.
    Read Case Study
  • Memmo.me
    anemptytextlline
    Receive personalised videos from your favourite celebrities
    Read Case Study
  • Getsafe
    anemptytextlline
    Getsafe's innovative technology makes claiming insurances quicker, easier, and more transparent.
    Read Case Study
  • eloomi
    anemptytextlline
    An AI powered learning platform that drives performance and development at scale.
    Read Case Study
  • Envac
    Envac
    anemptytextlline
    Envac's innovative waste collection system makes urban environments cleaner, healthier, and safer.
    Read Case Study
  • Pleo
    Pleo
    anemptytextlline
    Pleo – a leading Fintech business, tipped as a future unicorn, automates expense & invoice management.
    Read Case Study
  • Vestre
    Vestre
    anemptytextlline
    Vestre is a Norwegian manufacturer of urban furniture. For more than 70 years, they have helped create social meeting places for millions of people.
    Read Case Study
  • HappySignals
    anemptytextlline
    HappySignals is a leading Employee Experience Management Platform for IT, making experience data visible, understandable and connected to operational data.
    Read Case Study
  • Pet Media Group
    Pets4Homes
    anemptytextlline
    Pets4Homes is the UK’s most popular pet marketplace for private individuals, responsible breeders and rescue centres with over 7 million Britons using the site every month.
    Read Case Study
  • Visiba Care
    anemptytextlline
    When Visiba Care was founded in 2014, digital healthcare had not yet become mainstream. However, COVID-19 has catapulted the healthcare industry into a new era, and the number of people interacting with digital healthcare has skyrocketed. Partly driven by circumstances, digital healthcare has jumped a giant leap forward in 2020.
    Read Case Study
  • Eleiko
    anemptytextlline
    Swedish fitness brand Eleiko entered the UK to tap into one of the largest fitness markets in the world. When Covid-19 hit in 2020, Eleiko were able to adapt and thrive amidst the challenging circumstances by adjusting from a strictly B2B company to a B2C one.
    Read Case Study
  • Rohrer group white logo overlayed mechanical services products being loaded onto a flat bed lorry
    Rohrer
    anemptytextlline
    An Austrian company specialising in industrial cleaning, assembling, turnaround management, scaffolding, insulation and engineering. Goodwille used their good knowledge to help establish Rohrer’s UK presence.
    Read Case Study
  • Clas Ohlson shop front with overlay white text displaying brand name
    Clas Ohlson
    anemptytextlline
    The famous Swedish hardware chain selling everything from power tools to homewares came to the UK in 2008 and chose Goodwille to handle all their back office needs – everything from company secretarial and accounting to HR and payroll, even virtual office facilities. A good buy.
    Read Case Study
  • Fabrique white logo overlayed on fresh bread
    Fabrique
    anemptytextlline
    Fancy a fika? This award winning bakery chain and one of Stockholm’s hottest eateries has taken London by storm. Offering delicious sourdough loaves & treats baked in stone ovens it comes as no surprise this is a story of sweet success.
    Read Case Study
  • Designer underwear models with Björn Borg white text overlay logo
    Björn Borg
    anemptytextlline
    With stores in seven European countries, BBAB launched into UK in 2007 and now has a London showroom, a distribution centre and retail store. Goodwille helps with accounting, HR, payroll and legal services. Good shot!
    Read Case Study
  • Blaklader hi-vis jacket and trouser workwear being modelled with two people carrying hoses and equipment from a ship
    Blaklader
    anemptytextlline
    A Swedish company making working clothes for tradesmen has used Goodwille since starting here and now has over 130 UK outlets. It has meant faster growth, stronger finances and better customer services. Good work!
    Read Case Study
  • iZettle card machine showing transaction amount and tablet outlining basket contents with white logo overlayed
    iZettle
    anemptytextlline
    A leading player in FinTech, iZettle, was always aiming for global success. With the UK being a priority market for many tech startups, iZettle entered one of Europe’s biggest markets in 2012 – so they asked Goodwille for help.
    Read Case Study
  • Lindex logo overlayed high street shop
    Lindex
    anemptytextlline
    One of Europe’s leading fashion chains with 5,000 employees and nearly 500 stores. Established in 18 countries with a strong presence across the Nordics. For over half a century they have been making quality women’s wear. They’re now in London – good news!
    Read Case Study
  • Virtolife white logo overlayed baby's feet and parents hand to show loveheart sign
    Vitrolife
    anemptytextlline
    A Swedish company marketing fertility products in 100 countries and listed on NASDAQ OMX Stockholm. Goodwille provides financial administration, payroll, company secretarial and local tax expertise . Good organic growth!
    Read Case Study
  • Widespace technology logo overlayed a number of iPhones displaying their clients
    Widespace
    anemptytextlline
    Europe’s market leader in mobile advertising, Widespace are growing faster than their market niche. First place in Swedens “Technology Fast 50” by Deloitte. Want to read how this tech powerhouse arrived in the UK? There’s some very good growth.
    Read Case Study
  • Episurf white logo overlayed on an image of a leg being bandaged up
    Episurf Medical
    anemptytextlline
    Stockholm based Medtech company Episurf Medical entered the UK to revolutionise knee replacement surgery with their innovative, clinically effective and cost efficient Swedish designed product.
    Read Case Study
  • Brain stiumulation nexstim company showing brain scanner with logo overlayed
    Nexstim
    anemptytextlline
    A Finnish company producing brain simulation systems now found in more than a hundred of the world’s brain research centres. Goodwille established their UK presence in Warwick and reports back to Finland. Good thinking.
    Read Case Study
  • Statkraft sea wind turbines with logo overlayed
    Statkraft
    anemptytextlline
    Norwegian State owned, Europe’s largest renewable energy supplier employs 3,400 staff in 20 countries. Goodwille helped set up and advises on HR compliance with UK laws and regulations. It’s good to get it right!
    Read Case Study
  • mynewsdesk logo overlayed user on mac with browser showing website
    mynewsdesk
    anemptytextlline
    A newsroom platform to present PR content. Headquartered in Stockholm and launched into the highly competitive UK market the company already has 15 employees here and several seriously big brand clients. Good news!
    Read Case Study
  • Readly magazine app subscription website displayed on an iPad with Readly logo overlayed on top
    Readly
    anemptytextlline
    859 magazine titles covering 11,954 issues (and increasing), all accessible from your app, on the go, anywhere in the world. The cutting edge of the digital magazine revolution and winner of “App of the Year” at the PPA Digital Awards. They launched into the UK with the help of Goodwille. Want to hear how they did it? It’s a good read.
    Read Case Study
  • Nordcloud logo overlayed on a European landscape
    Nordcloud
    anemptytextlline
    Nordcloud is on a mission to help organisations gain the maximum benefit from moving their IT infrastructure to the cloud. As a leading cloud consultancy and managed services company, Nordcloud provides cloud strategy, design, build and deployment services revolutionising and driving #TheCloudRevolution.
    Read Case Study
  • Collection of international flags
    Austrian Embassy
    anemptytextlline
    Austrian Embassy Commercial Section – the official foreign trade promotion organisation for Austria consisting of a network of more than 100 offices in 70 countries – uniquely positioned to consult and guide. That’s got to be good.
    Read Case Study
  • HMS Industrial Networks white logo overlapoung image of product prototype
    HMS Industrial Networks
    anemptytextlline
    Headquartered in Halmstad, Sweden, HMS Industrial Networks AB is the world’s number one choice for industrial communications with over 3 million installations of their products globally. HMS have 13 global subsidiaries, over 50 distributors and in excess of 500 global employees and pride themselves that they help their customers widen their markets and expand their business. Sounds to us like a very, good connection.
    Read Case Study
  • Almondy chocolate frozen Swedish tarte displayed on slate board and silver cake slicer with Almond logo overlayed
    Almondy
    anemptytextlline
    A major producer of frozen cakes selling in over 40 countries. Recognises UK is a very different business environment. The office systems run smoothly while the team gets on with the important job – selling. That’s good to know.
    Read Case Study

Technology
Opportunity In The UK

Digital tech businesses are at the heart of the UK economy and are playing an important role in driving growth. Digital tech businesses are transforming the employment landscape, driving productivity, and reimagining traditional industries. There are 1.56 million jobs in the Digital Tech Economy, something that continues to outpace the rest of the economy with the UK digital-tech sector growing twice as fast as economy.

The UK’s technology sector drew more investment than that of any other European country in 2016, with London remaining the leading hub for tech investment, attracting significantly more money than any other major European city in 2016.

iPhone and Android devices side by side with their app stores displayed on screen

Don’t Take Our Word
Listen To What Readly Said

“At the same time we had all the logistical concerns to think about, we had to find our office space, we had to sort out employment contracts, we had to sort out all of our finances. To put it very plainly, a distraction from what we needed to actually do for the success of the business. Goodwille were just incredible at helping us get through that.”

  • Claimlane
    anemptytextlline
    A SaaS platform that helps retailers and brands by streamlining the warranty claims process for faulty products.
    Read Case Study
  • Getsafe
    anemptytextlline
    Getsafe's innovative technology makes claiming insurances quicker, easier, and more transparent.
    Read Case Study
  • HappySignals
    anemptytextlline
    HappySignals is a leading Employee Experience Management Platform for IT, making experience data visible, understandable and connected to operational data.
    Read Case Study
  • iZettle card machine showing transaction amount and tablet outlining basket contents with white logo overlayed
    iZettle
    anemptytextlline
    A leading player in FinTech, iZettle, was always aiming for global success. With the UK being a priority market for many tech startups, iZettle entered one of Europe’s biggest markets in 2012 – so they asked Goodwille for help.
    Read Case Study
  • Widespace technology logo overlayed a number of iPhones displaying their clients
    Widespace
    anemptytextlline
    Europe’s market leader in mobile advertising, Widespace are growing faster than their market niche. First place in Swedens “Technology Fast 50” by Deloitte. Want to read how this tech powerhouse arrived in the UK? There’s some very good growth.
    Read Case Study
  • mynewsdesk logo overlayed user on mac with browser showing website
    mynewsdesk
    anemptytextlline
    A newsroom platform to present PR content. Headquartered in Stockholm and launched into the highly competitive UK market the company already has 15 employees here and several seriously big brand clients. Good news!
    Read Case Study
  • Readly magazine app subscription website displayed on an iPad with Readly logo overlayed on top
    Readly
    anemptytextlline
    859 magazine titles covering 11,954 issues (and increasing), all accessible from your app, on the go, anywhere in the world. The cutting edge of the digital magazine revolution and winner of “App of the Year” at the PPA Digital Awards. They launched into the UK with the help of Goodwille. Want to hear how they did it? It’s a good read.
    Read Case Study
  • Nordcloud logo overlayed on a European landscape
    Nordcloud
    anemptytextlline
    Nordcloud is on a mission to help organisations gain the maximum benefit from moving their IT infrastructure to the cloud. As a leading cloud consultancy and managed services company, Nordcloud provides cloud strategy, design, build and deployment services revolutionising and driving #TheCloudRevolution.
    Read Case Study
  • Flexion Mobile
    anemptytextlline
    This 2007 start-up is now a leading mobile app monetisation solution with 20 employees and 15 million new users every month! With Goodwille running the back office they had time to focus on their business. Good going Guys.
    Read Case Study

Life Sciences
Opportunity In The UK

The health services sector provides considerable scope for smaller suppliers seeking to supply a variety of goods and services to a range of healthcare providers, in both the public and private sectors. The sector includes NHS hospitals, primary healthcare providers such as GPs, which are independent but whose services are funded through the NHS, and private sector providers such as care homes.

The UK medical device market is the third largest in Europe, and the sixth largest in the world. With a consistent demand for imported products, the industry – as well as the regulatory system – is receptive to novel and innovative technologies.

Scientific medical fertility image

Don’t Take Our Word
Listen To What Vitrolife Said

“Goodwille has been a tremendous aid to allowing us as a sales and support function do what we do best, which is focus on our customers. It really feels like we are in safe hands with Goodwille.”

  • Virtolife white logo overlayed baby's feet and parents hand to show loveheart sign
    Vitrolife
    anemptytextlline
    A Swedish company marketing fertility products in 100 countries and listed on NASDAQ OMX Stockholm. Goodwille provides financial administration, payroll, company secretarial and local tax expertise . Good organic growth!
    Read Case Study
  • Episurf white logo overlayed on an image of a leg being bandaged up
    Episurf Medical
    anemptytextlline
    Stockholm based Medtech company Episurf Medical entered the UK to revolutionise knee replacement surgery with their innovative, clinically effective and cost efficient Swedish designed product.
    Read Case Study
  • Brain stiumulation nexstim company showing brain scanner with logo overlayed
    Nexstim
    anemptytextlline
    A Finnish company producing brain simulation systems now found in more than a hundred of the world’s brain research centres. Goodwille established their UK presence in Warwick and reports back to Finland. Good thinking.
    Read Case Study

Retail
Opportunity In The UK

London is the most popular city for investment in retail, featuring more international brands than in any other city in the world. London also offers a more complete retail picture than its global competitors. Brands have built up a long history of success in London thanks to a diverse, fashionable consumer base and a continued rise in tourism. The UK is set to become Europe’s leading luxury shopping market by 2018, ahead of France and Italy.

The UK has a well-educated and cosmopolitan workforce providing a high level of service with experienced managers who understand the retail landscape. Through our strategic partners we can help you with the recruitment of retail staff, finding retail space, setting up e-commerce, storage & distribution, as well as marketing & PR.

Ladies clothes hanging on a clothes rail
  • Clas Ohlson shop front with overlay white text displaying brand name
    Clas Ohlson
    anemptytextlline
    The famous Swedish hardware chain selling everything from power tools to homewares came to the UK in 2008 and chose Goodwille to handle all their back office needs – everything from company secretarial and accounting to HR and payroll, even virtual office facilities. A good buy.
    Read Case Study
  • Fabrique white logo overlayed on fresh bread
    Fabrique
    anemptytextlline
    Fancy a fika? This award winning bakery chain and one of Stockholm’s hottest eateries has taken London by storm. Offering delicious sourdough loaves & treats baked in stone ovens it comes as no surprise this is a story of sweet success.
    Read Case Study
  • Lindex logo overlayed high street shop
    Lindex
    anemptytextlline
    One of Europe’s leading fashion chains with 5,000 employees and nearly 500 stores. Established in 18 countries with a strong presence across the Nordics. For over half a century they have been making quality women’s wear. They’re now in London – good news!
    Read Case Study

Manufacturing
Opportunity In The UK

UK businesses will spend over 90 billion GBP on products to support the advanced manufacturing industry in 2017, making the UK an attractive proposition to overseas companies. Research and development is high, at 13.5 billion GBP every year, accounting for almost 70% of the total spend across all industries.

As the UK increases its development and use of automated systems in manufacturing, there will be opportunities in the servicing, manufacture and installation of these technologies. The UK’s automotive industry has been the fastest growing overall in western Europe since 2009 . With over 15 billion GBP invested in the UK automotive industry between 2012 and 2015, the UK is one of the world’s most attractive destinations for foreign investment.

Man in workshop using chopsaw to cut through metal length with sparks flying

Don’t Take Our Word
Listen To What Blaklader Said

“We genuinely feel that the Goodwille employees are part of the Blaklader team. The great thing about Goodwile is that it’s a very personal company to work with. We are a family run business, we are relatively small in the UK. We are also Swedish business so we are used to working with flat organisations.”

  • Rohrer group white logo overlayed mechanical services products being loaded onto a flat bed lorry
    Rohrer
    anemptytextlline
    An Austrian company specialising in industrial cleaning, assembling, turnaround management, scaffolding, insulation and engineering. Goodwille used their good knowledge to help establish Rohrer’s UK presence.
    Read Case Study
  • Blaklader hi-vis jacket and trouser workwear being modelled with two people carrying hoses and equipment from a ship
    Blaklader
    anemptytextlline
    A Swedish company making working clothes for tradesmen has used Goodwille since starting here and now has over 130 UK outlets. It has meant faster growth, stronger finances and better customer services. Good work!
    Read Case Study
  • Statkraft sea wind turbines with logo overlayed
    Statkraft
    anemptytextlline
    Norwegian State owned, Europe’s largest renewable energy supplier employs 3,400 staff in 20 countries. Goodwille helped set up and advises on HR compliance with UK laws and regulations. It’s good to get it right!
    Read Case Study
  • HMS Industrial Networks white logo overlapoung image of product prototype
    HMS Industrial Networks
    anemptytextlline
    Headquartered in Halmstad, Sweden, HMS Industrial Networks AB is the world’s number one choice for industrial communications with over 3 million installations of their products globally. HMS have 13 global subsidiaries, over 50 distributors and in excess of 500 global employees and pride themselves that they help their customers widen their markets and expand their business. Sounds to us like a very, good connection.
    Read Case Study
  • Almondy chocolate frozen Swedish tarte displayed on slate board and silver cake slicer with Almond logo overlayed
    Almondy
    anemptytextlline
    A major producer of frozen cakes selling in over 40 countries. Recognises UK is a very different business environment. The office systems run smoothly while the team gets on with the important job – selling. That’s good to know.
    Read Case Study
  • Packsize logo overlayed across industrial machinery
    Packsize
    anemptytextlline
    A custom-sized box for every order through On Demand Packaging™ gives savings on waste, shipping, damage, inventory plus increased customer satisfaction. See how Goodwille helped them make good in the Midlands.
    Read Case Study