June 14th, 2023


After thinking for a long time about the positive and emotional effect that occurs when you have personal contact with inspiring people, the idea of came while attending a wedding dinner.

During many lengthy speeches, often a little too internal for everyone to appreciate, the evening suddenly stopped. A video clip featuring the bride’s celebrity crush was presented, with some playful lines about how it could have instead ended up being the bride and he – with a big congratulations to the lucky groom. All of the wedding guests suddenly sat in unified laughter and amazement.

The question arose – how had the gifter managed to get hold of such a video, and could there be a way to share these experiences of fan to talent connection more often?

One question led to another, and it quickly became apparent that getting in touch with the people we look up to is not something that’s accessible to everyone, rather the opposite.

On the other hand – the inboxes & DMs of these people have never been as busy with requests from their fans as they are today.

This identified opportunity to enable more meaningful fan to talent connections was the starting point for the team on the journey to becoming the global destination for talent to connect with fans and brands on their terms.