May 24th, 2023


Born in Gothenburg, Sweden in 2010 as a family member of the Kappahl Group, Newbie has quickly grown thanks to our community of ‘Newbie Lovers’: mums, dads, grandparents and friends who have helped to shape who we they today and to spread the Newbie word far and wide.
The popularity of Newbie and huge demand for the products led to the opening of our first standalone store in Stockholm in 2014.
Today, they have 25 stores across Europe, including in UK, Sweden, Norway, Finland and Poland.