May 18th, 2023

Pet Media Group

A Stockholm-based startup that develops, launches, and acquires market-leading pet and horse marketplaces across Europe.

Their mission is to increase trust, safety and convenience when selling or buying a pet through technology, infrastructure creation, access to capital and innovative business models.

The company was founded by two old-time Swedish friends Eyass Shakrah and Axel Lagercrantz. The two of them saw a strong need to make the process of buying or selling pets more trusted, safe and convenient.

The brands they choose to partner with and acquire are all market-leading and oftentimes decades old. Through innovation, technology and access to capital, they believe they have a unique position to lead the modernization of pet marketplaces all over Europe.