“The Goodwille team have been supporting our UK operation for a number of years. The team there have taken the time to understand our business and our needs, and they offer us and our customers a great cost effective and efficient service. As a foreign owned company operating in the UK, the Goodwille solution works perfectly to support our UK business model.”
David Bradley-Folley, General Manager
What Challenges Were
Following increasing demand for more localisation of product sales and support services, HMS decided to set up a UK operation in 2011. The University of Warwick Science Park in Coventry was chosen as the base for their UK operations as it lay in the heart of England and is close to Birmingham International Airport. Unfamiliar with the local laws and legislation involved with establishing and operating a Limited company in the UK, HMS called in the help of specialists Goodwille to support them with their market entry.
How Did Goodwille Help Them
One of the HMS corporate values is to be lean & efficient and they saw the value in Goodwille’s “one-stop-shop” solution. A single service provider covering Legal, Financial, People Management, Payroll & Virtual Offices, focused on helping foreign businesses expand into the UK. This solution allows HMS to focus their resources on growing a strong UK sales and services team, whilst outsourcing the time consuming administrative tasks.
Whilst Goodwille liaised with the Swedish headquarters to set up the operation, understand their accounting system and put financial processes and procedures in place, HMS focused on recruiting an experienced, strategically placed sales and services team across the UK to support their increasing customers and distributor network.
Goodwille were appointed as Company Secretary and take care of all responsibilities involved with running a UK limited company from an accountancy perspective, along with ad-hoc HR support, pension and insurance advice. Goodwille process monthly payroll and also act as a vital call centre for HMS UK Ltd answering all of their landline telephone calls on behalf of their road based sales team, and since HMS Industrial Networks AB are listed on the Stockholm NASDAQ they require accurate financial reporting completed by working day 4 to allow group consolidation, so, Goodwille work to day 3 to meet their needs.
The UK office is run as a “lean & efficient” sales office, with Goodwille handling many of their operations administrative tasks, so the sales team can focus on growing their business & supporting their customer base.