Market Entry –

The Right Way

Breaking into a new market can feel like starting from scratch. You need to promote yourself to prospects who may have never heard of your brand while making sure you set up efficient administrative systems for your international operations. Even if you are expanding into the UK from a geographically close market, do not make the mistake of assuming you can employ old tactics. A new market requires a new strategy and working with a local partner can be advantageous in getting started on the right track.

Foundations For

Your Future Success

When setting up in the UK, there are a number of options available to you including incorporating a subsidiary or registering a UK establishment. Choosing the right business structure for your UK operations is an important decision as it can have implications both in the short and long term. Goodwille have helped hundreds of businesses to set up their UK entities over the years and our team of experienced corporate governance advisors will ensure you choose the right structure to your UK business.

“My biggest mistake when setting up our UK subsidiary was trying to wrap my head around everything myself – and ultimately wasting a lot of time doing it. When we engaged Goodwille, everything just became so much easier. I was trusted by our headquarters in Sweden to setup the operation in a new territory, and to do that quickly and effectively I needed experts.

The pitch was made to us as ‘it is like an extension of your business’ – working with the Goodwille team really does feel like that. They take a sincere interest in our business and know exactly where our UK business is going. Without Goodwille supporting us with our expansion, we would not be where we are today.”

Dale Beech, MD, Eleiko Sport Ltd

Good To Have

By Your Side

Goodwille invest the time to get to know you and your business and our team works closely with you – in the same way as an in-house team would. For this reason, many of our clients choose not to recruit administrative staff and instead leave the non-core activities outsourced to Goodwille, giving them time to focus on what really matters.

As a family-owned business, community matters to us and over the past 20 years, we have built an extensive partner network covering a variety of industries and geographical markets. So if we don’t do something in-house, we probably know someone who can help you, which makes us a true one-stop-shop for your business needs.

UK Market Is Competitive

But Has A Lot To Offer

The UK is known for its strong entrepreneurial culture and a thriving start-up scene. Investments in infrastructure, low Corporation Tax rate (19%) compared to much of Europe and a transparent regulatory system are all things that make the UK a business-friendly environment. The UK is also home to some of the best universities in the world, giving companies access to a highly skilled workforce. With a population of over 67 million people and an active consumer base, it’s an attractive target market for many international businesses.

Once you have committed to taking your business to the UK market, you will be in a position to enjoy the many benefits that it has to offer.

Clients We Have Helped Set Up In The UK

  • Eleiko
    Perform Better - In Sports And In Life
    HQ: Halmstad, Sweden
    Goodwille Client Since February 2019
  • Happy Signals
    Measure & Improve Employee Experience
    HQ: Helsinki, Finland
    Goodwille Client Since August 2019
  • Digital Workforce
    Gain A Competitive Advantage With Intelligent Automation
    HQ: Helsinki, Finland
    Goodwille Client Since February 2019