Market Entry –
The Easy Way
Expanding into a new geographical market can feel like starting from the beginning again. You need to promote yourself to stakeholders and prospects who may have never heard of your company. At the same time, you need to ensure you set up efficient administrative systems for your international operations. Even if you are expanding into the UK from a geographically close market, do not make the mistake of assuming you can rely on old tactics. A new market requires a rethinking of strategy and working with a local partner can be advantageous in getting things right from the start.
Getting it Right
From the Start
Whether you are looking to set up a UK subsidiary, register a UK branch or recruit UK-based talent, getting it right from the start is important as it can have implications both in the short and long term. Goodwille provides you with all the business services you need to ensure your UK operation is properly managed, administered and monitored, all seamlessly coordinated through one provider. Our team of in-house experienced corporate governance, HR and finance advisors will ensure you choose the right set up for your UK business success.

“My biggest mistake when setting up our UK subsidiary was trying to wrap my head around everything myself – and ultimately wasting a lot of time doing it. When we engaged Goodwille, everything just became so much easier. I was trusted by our headquarters in Sweden to setup the operation in a new territory, and to do that quickly and effectively I needed experts.
The pitch was made to us as ‘it is like an extension of your business’ – working with the Goodwille team really does feel like that. They take a sincere interest in our business and know exactly where our UK business is going. Without Goodwille supporting us with our expansion, we would not be where we are today.”
Dale Beech, MD, Eleiko Sport Ltd
Good To Have
By Your Side
Goodwille invests the time to get to know you and your business and our team works closely with you – in the same way as an in-house team would. For this reason, many of our clients choose not to recruit administrative staff and instead leave the non-core activities outsourced to Goodwille, giving them time to focus on what really matters.
As a family-owned business, community matters to us and over the past 25 years, we have built an extensive partner network covering a variety of industries and geographical markets. So if we do not do something in-house, we probably know someone who can help you, which makes us a true one-stop-shop for your business needs.
UK Market Is Competitive
But Has A Lot To Offer
The UK is known for its strong entrepreneurial culture and a thriving start-up scene. Investments in infrastructure, low Corporation Tax rate (19%) compared to much of Europe and a transparent regulatory system are all things that make the UK a business-friendly environment. The UK is also home to some of the best universities in the world, giving companies access to a highly skilled workforce. With a population of over 67 million people and an active consumer base, it’s an attractive target market for many international businesses.
Once you have committed to taking your business to the UK market, you will be in a position to enjoy the many benefits that it has to offer.
Read More About our Services

Corporate Governance
Everything you need to enter the UK, with someone to manage the ongoing governance & compliance once you are up and running.

Finance
With decades of international experience, we will ensure you meet all UK regulatory and reporting obligations from the start.

Human Resources
Supporting employers with UK employees throughout the full employment life cycle, including employee relation issues.

Payroll
A complete solution for processing payroll and paying UK-based employees, including full benefits administration.

Virtual Office
A place in the UK to call your office, with someone to handle your mail and answer your calls, wherever you are based in the world.
Clients We Have Helped Set Up In The UK
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EleikoPerform Better - In Sports And In LifeHQ: Halmstad, SwedenGoodwille Client Since February 2019
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Happy SignalsMeasure & Improve Employee ExperienceHQ: Helsinki, FinlandGoodwille Client Since August 2019
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Digital WorkforceGain A Competitive Advantage With Intelligent AutomationHQ: Helsinki, FinlandGoodwille Client Since February 2019