Goodwille is pleased to announce the appointment of Kevin Rutter as its new CEO, effective from 1st September 2021.

Kevin, previously CFO of Goodwille, has taken over from Alexander Goodwille, who has been at the helm of the family business for the past 4.5 years. Kevin has many years of experience in service businesses similar to Goodwille and has held multiple leadership positions in leading UK accountancy practices.

Kevin said, “It is a huge privilege to serve as Goodwille’s CEO at an exciting time for the business. Over the years I have worked as CFO of Goodwille, I have seen first-hand the enormous potential of the company and the opportunities that lie ahead. I look forward to developing the company further in close cooperation with my fantastic colleagues, business partners and international clients.”

Since joining Goodwille’s management team in 2015, Kevin has worked closely with Alexander following the passing of his mother (Annika Goodwille) in 2016, to set the company’s future direction. Alexander has assumed the full-time role of Development Director, dedicating his time to several key areas aligned to the development of Goodwille including the IT infrastructure & strategic alliances. Alexander will also continue to serve on the board of directors and as a representative of the shareholders.

Alexander said, “I am excited to be able to focus my time on developing the Goodwille brand further, working closer with our partners and enhancing our tech offering, something which I am very passionate about. This business is all about delivering a first-class customer experience, and I have every confidence that Kevin and the team are perfectly positioned to continue to deliver on that.”

Despite the global pandemic, the company recorded its strongest performance to date for the financial year 2020-21 and continues to strengthen with additional personnel. The shareholders, including Alexander, continue to be fully committed to the development of Goodwille and remain confident that the company is well-positioned to sustain its next phase of growth.