Salary Benchmarking

Salary benchmarking helps you understand what competitive employers are offering, so you can attract the right talent.

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What is Salary Benchmarking?

Salary benchmarking is the process of comparing a role’s salary against similar positions in the market. It helps you understand how your proposed salary compares to industry standards, giving you confidence that you’re offering the right salary for the role.

How Can Salary Benchmarking Benefit Your Business?

Salary benchmarking helps you to:

Attract and Retain Talent

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Secure the top talent you want to hire by offering salaries that match market expectations. Salary benchmarking helps you offer competitive pay and fill positions essential to your business continuity.

Ensure Pay Equity

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Create a fair and consistent approach to pay. Benchmarking helps you review salary levels and pay rates across your organisation, supporting employee retention.

What Do Our Salary Benchmarking Services Include?

Instead of leaving you with raw figures, our HR specialists at Goodwille interpret the data for you. You’ll understand how a candidate’s current salary compares to market rates, what is driving differences in pay, and what you need to offer to stay competitive.

Role and Sector Specific Research

Using up-to-date market data, your salaries are compared against relevant job roles and industries so you can see exactly where your offer sits in the market.

Global Comparisons

If you’re hiring into the UK from overseas, you can also compare UK salary expectations with those in your home country. This helps you quickly identify where adjustments may be needed so your offers remain competitive and aligned with local expectations from the outset.

Job Advert Placement

Once your role is defined, our HR experts manage writing and placing your job advert so it gets in front of the right people from the start. You can also tap into our network of trusted recruiters, giving you extra reach when you need it and helping you find the right person for the role without adding pressure to your internal team.

Compensation Planning

Salary is only part of what makes an offer competitive. In today’s market, rewards and benefits also affect how likely candidates are to accept a job offer. Using up-to-date compensation data, we help you see how your overall offer compares across different sectors and where it may need strengthening to stay competitive.

Tell us about your business and make informed hiring decisions with our specialists.

Find the Right Employees for Your UK Operations

When you’re hiring in the UK for the first time, it’s easy to miss differences in the workplace culture. Many companies underestimate how time-consuming this can be to get right – and small issues at this stage can lead to long delays.

With over 25 years’ experience helping international businesses expand into the UK, we’re here to set you up for success. We support every stage of hiring, from salary benchmarking and job advertising through to employment contracts and reference checks.

Our outsourced HR support gives you the expertise you need to understand UK employment, without the risk or costs involved with establishing a global HR function yourself.

iZettle

When iZettle expanded from the Nordics into London in 2012, speed was critical. Backed by strong growth and investment from Northzone, they needed to establish a UK presence quickly while keeping alignment with their Swedish headquarters.

Goodwille supported the launch by managing the UK operational and HR requirements, bridging the gap between both locations and taking pressure off internal teams during a high-growth phase. The business has since grown into a leading international payments provider operating across Europe and Latin America.

“Since we first started using Goodwille’s services back in 2012 their support has always been very professional, but also personal and extremely friendly. Goodwille is iZettle’s safe pair of hands in the UK when it comes to People Management & Payroll, bridging the knowledge gap between UK and HQ in Sweden. Goodwille’s support is a great solution for iZettle’s UK operation, letting us focus on developing our business whilst having specialists take care of our local HR and Payroll requirements.”

Madeleine Flensburg, HR Manager

Read the Case Study

Why Choose Goodwille?

Concerned about staying compliant with UK employment law? Our team holds top UK qualifications, including ACA, CIMA, CIPD, and ICSA, and we’re authorised to act as a Company Service Provider with HMRC. That means you have experts on your side who know the system inside out.

Explore our case studies to see how we’ve supported businesses across tech, life sciences, retail, manufacturing and more with hiring successfully in the UK.

Salary Benchmarking FAQ’s

Should you use salary benchmarking tools?

Tools like a salary calculator can help you compare salaries quickly and give a basic sense of market rates. However, they don’t provide the depth of insight you get from human consultants, who can interpret benchmarking data in the context of your sector, role, and business strategy.

How often should you benchmark salaries?

Salary benchmarking should be carried out at least annually to ensure your decisions are based on up-to-date data. In fast-moving markets or competitive sectors, more frequent reviews may be needed to stay aligned with industry benchmarks and maintain accurate salary insights.

How often should you benchmark salaries?

Salary benchmarking should be carried out at least annually to ensure your decisions are based on up-to-date data. In fast-moving markets or competitive sectors, more frequent reviews may be needed to stay aligned with industry benchmarks and maintain accurate salary insights.

When should I use salary benchmarking?

Salary benchmarking is essential when hiring new talent, especially overseas, or when expanding your team into a new market. It’s also valuable during performance reviews or if you’re struggling to attract or retain staff, as it ensures your pay is competitive and aligned with market expectations.

Meet Our HR Manager

Jacqui Brown
As our HR Manager, Jacqui provides high quality and compliant HR advice across the full spectrum of HR services for a portfolio of Goodwille clients. She offers pragmatic advice on technical matters relating to HR issues including employee relations, organisation design, policies and procedures, implementation of new contracts and staff handbooks, benefits and salary levels, recruitment and training solutions.

What Our Clients Say

Trusted by businesses from all around the world.

⭐⭐⭐⭐⭐

Nothing is too much trouble, Goodwille are our local UK Finance, HR and Administrative function enabling us to focus on doing our day jobs. We have a great relationship, but it is unobtrusive: we engage when needed, otherwise things just tick over. I have had direct engagement for the last two years as local GM. My organisation used them for at least a year prior to that.

-L

⭐⭐⭐⭐⭐

We have been working with Goodwille for the past 3 years, only amazing experiences. They help startups and scaleups that we bring from Nordic countries with their expansion to the UK market. All experts working at Goodwille have a great understanding of advising companies in their market-entry, helping them with every step along the way. We would recommend their services to anyone who needs a trusted partner in the UK market.

-ED

⭐⭐⭐⭐⭐

We have worked with Goodwille for over a year and they have assisted us in our UK launch. They are a valued and trusted partner with a can-do attitude and I would recommend them to any company looking to establish a company the UK market. As well as assisting with local issues Goodwille have excellent structures in place and work seamlessly with our Swedish head office.

-SH

⭐⭐⭐⭐⭐

As an overseas CFO it is essential to work with a partner which understands the UK perspective as it relates to the Nordics. I am very pleased to work with Goodwille.

-IS

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