Local Experts,
Making It Easy
Entering a new market can be time consuming and challenging, especially when you engage different partners to support you with different aspects of your expansion. Some companies choose to engage accountants, lawyers and banks to support their expansion, whilst others simply centralise through Goodwille. All your support services consolidated through one partner, that truly understands your business. That’s good for your business and good for business efficiency.
Rigorous Processes
Enable Growth
All Goodwille clients get access to the same systems, processes and experience, regardless of your company’s size. Let us show you the tools that some of Europe’s hottest scaleups have utilised to successfully and efficiently scale their UK operations. Pre-revenue startups, through to global listed retail chains choose Goodwille, and you can unlock the same infrastructure and processes from day one of your market entry that will make your journey smoother, more efficient, and more enjoyable for everyone involved.

“Since we first started using Goodwille’s services back in 2012 their support has always been very professional, but also personal and extremely friendly. Goodwille is iZettle’s safe pair of hands in the UK when it comes to People Management & Payroll, bridging the knowledge gap between UK and HQ in Sweden. Goodwille’s support is a great solution for iZettle’s UK operation, letting us focus on developing our business whilst having specialists take care of our local HR and Payroll requirements.”
Madeleine Flensburg, HR Manager
Onboard Talent,
Quickly & Effectively
Being in a position to offer quickly to a candidate is crucial if you want them to join your scale up’s journey. The best talent gets snapped up quickly in the UK, so having a hands-on HR partner can be critical for attracting and onboarding talent.
Recruiting can be an added strain on your internal HR department, especially when they are based abroad and unfamiliar with local UK legislation – that’s why we are here to help. We can support you throughout the employee lifecycle from issuing employment contracts and onboarding staff, through to redundancies and terminations if your business needs change.
Build A Culture
For Success
When establishing a new subsidiary company, or registering a UK establishment, you may want some employees from the Head Office to aid in the setup and opening of the business. Secondments can be a powerful tool to spread company culture and create a more cohesive organisation. Goodwille work with you to ensure that the secondment is legal under UK law, and the correct tax levels are enforced through a partnership with other tax agencies.
How Can We Help
You Scale In The UK?
- Shareholder Agreements
- Opening a UK Business Bank Account
- HR Advisory including recruitment support
- Implement HR Processes & Procedures
- Organisational Structure Design
- Implement Accounting Systems & Tools

Clients We Have Helped Scale In The UK
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WidespaceBuild Your Brand In A Mobile WorldHQ: Stockholm, SwedenGoodwille Client Since March 2013
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PleoAutomate expense reports and simplify company spendingHQ: Copenhagen, DenmarkGoodwille Client Since October 2018