Stockholm, Sweden landscape

Expanding To The
United Kingdom

Goodwille has helped Swedish businesses expand into and operate within the UK since it’s incorporation in 1997 by Swedish National, Annika Goodwille. More than a third of Goodwille’s client base originate from Sweden, half of which are from the hottest start-up scene in Europe, Stockholm.

Goodwille is a patron of the Swedish Chamber of Commerce and a strategic partner of Nordic Startup Awards, the No.1 award show celebrating and uniting the Nordic startup ecosystem. As the only UK-based NSAwards partner, Goodwille supports Swedish startups and businesses that want to grow and scale internationally, with a focus on the UK market. We are also a chosen service provider to the startup community SUP46, and one of the initial business members of the Tech Nordic Advocates programme.

There are many reasons why Sweden’s hottest companies choose Goodwille to help them establish and run a successful UK operation. Read how we support the below Swedish companies in the UK, and contact one of our Swedish employees to find out more.

Expandera till

Goodwille grundades av den svenska entreprenören Annika Goodwille och har sedan 1997 hjälpt svenska företag med att expandera till Storbritannien. Över en tredjedel av våra kunder är från Sverige, varav hälften av dessa kommer från Stockholm.

Goodwille är aktiva medlemmar i Svenska Handelskammaren och strategisk partner till Nordic Startup Awards som årligen delar ut pris till Nordens främsta startups och entreprenörer. Som enda brittiska partner till NSAwards stöttar Goodwille svenska startups som vill expandera och växa internationellt, med fokus på Storbritannien och framförallt London. Vi är även utvald service provider till startup-huben SUP46 i Stockholm och ursprunglig partner till Tech Nordic Advocates.

Vår svenska koppling och förståelse för de frågor som svenska företag ställs inför vid en expansion tillsammans med erfarenhet av den brittiska marknaden och starka nätverk är bara några anledningar till att Sveriges mest framstående företag väljer Goodwille vid etablering i Storbritannien. Läs om några av de svenska företagen vi hjälper nedan och tveka inte kontakta oss för mer information!

Case Studies

  • Eleiko
    Swedish fitness brand Eleiko entered the UK to tap into one of the largest fitness markets in the world. When Covid-19 hit in 2020, Eleiko were able to adapt and thrive amidst the challenging circumstances by adjusting from a strictly B2B company to a B2C one.
    Read Case Study
  • Fabrique white logo overlayed on fresh bread
    Fancy a fika? This award winning bakery chain and one of Stockholm’s hottest eateries has taken London by storm. Offering delicious sourdough loaves & treats baked in stone ovens it comes as no surprise this is a story of sweet success.
    Read Case Study
  • Episurf white logo overlayed on an image of a leg being bandaged up
    Episurf Medical
    Stockholm based Medtech company Episurf Medical entered the UK to revolutionise knee replacement surgery with their innovative, clinically effective and cost efficient Swedish designed product.
    Read Case Study

Chambers & Partners
Who We Work With

Nordic start up awards logo with transparent background

Meet The Goodwille Sweden Specialists

  • Alexander Goodwille Chief Executive Officer headshot
    Alexander Goodwille
    Languages: Swedish, English
  • James Service
    Marketing Manager
    Languages: English

Why Not Come And
See Us?

Our management team regularly travel to Stockholm, Göteborg & Malmö to visit clients, our network and attend events. If you are interested in meeting with us when we next visit Sweden, please contact us to arrange an appointment.

Email for our next trip details.