Stockholm, Sweden landscape

Expanding To The
United Kingdom

Goodwille has helped Swedish businesses expand into and operate within the UK since it’s incorporation in 1997 by Swedish National, Annika Goodwille. More than a third of Goodwille’s client base originate from Sweden, half of which are from the hottest start-up scene in Europe, Stockholm.

Goodwille is a patron of the Swedish Chamber of Commerce and a strategic partner of Nordic Startup Awards, the No.1 award show celebrating and uniting the Nordic startup ecosystem. As the only UK-based NSAwards partner, Goodwille supports Swedish startups and businesses that want to grow and scale internationally, with a focus on the UK market. We are also a chosen service provider to the startup community SUP46, and one of the initial business members of the Tech Nordic Advocates programme.

There are many reasons why Sweden’s hottest companies choose Goodwille to help them establish and run a successful UK operation. Read how we support the below Swedish companies in the UK, and contact one of our Swedish employees to find out more.

Expandera till

Goodwille grundades av den svenska entreprenören Annika Goodwille och har sedan 1997 hjälpt svenska företag med att expandera till Storbritannien. Över en tredjedel av våra kunder är från Sverige, varav hälften av dessa kommer från Stockholm.

Goodwille är aktiva medlemmar i Svenska Handelskammaren och strategisk partner till Nordic Startup Awards som årligen delar ut pris till Nordens främsta startups och entreprenörer. Som enda brittiska partner till NSAwards stöttar Goodwille svenska startups som vill expandera och växa internationellt, med fokus på Storbritannien och framförallt London. Vi är även utvald service provider till startup-huben SUP46 i Stockholm och ursprunglig partner till Tech Nordic Advocates.

Vår svenska koppling och förståelse för de frågor som svenska företag ställs inför vid en expansion tillsammans med erfarenhet av den brittiska marknaden och starka nätverk är bara några anledningar till att Sveriges mest framstående företag väljer Goodwille vid etablering i Storbritannien. Läs om några av de svenska företagen vi hjälper nedan och tveka inte kontakta oss för mer information!

Swedish Clients


Creandum is a leading European early-stage venture capital firm. They have been a client since 2021.

Epidemic Sound

Epidemic Sound is a global royalty-free soundtrack providing company and have been with us since 2015.


Mindler is a digital healthcare provider where you can speak to a psychologist via video calls directly in their app. They chose Goodwille for their UK expansion in 2022.

Maria Nila

Maria Nila are a conscious hair care brand, developing products that are friendly on your hair as well as the planet. They chose Goodwille back in 2020 for their UK expansion.


Oneflow is an e-contract platform. Unlike e-signature technology, which focuses on the signing step in the workflow, e-contract automates the entire contract workflow from start to finish. Oneflow expanded to the UK in 2022.

Cure Media

Cure Media is an independent influencer marketing agency that helps marketers all over the world reach their target audience through the right influencers. In 2020, Cure Media decided to expand to the UK with Goodwille.

Case Studies

    Receive personalised videos from your favourite celebrities
    Read Case Study
  • Envac
    Envac's innovative waste collection system makes urban environments cleaner, healthier, and safer.
    Read Case Study
  • Pet Media Group
    Pet Media Group
    Pets4Homes is the UK’s most popular pet marketplace for private individuals, responsible breeders and rescue centres with over 7 million Britons using the site every month.
    Read Case Study

Chambers & Partners
Who We Work With

Nordic start up awards logo with transparent background

Meet The Goodwille Sweden Specialists

  • Alexander Goodwille
    Development Director
    Languages: Swedish, English
  • James Service
    Marketing Manager
    Languages: English
  • Saga Palmer
    Senior Marketing Executive
    Languages: Swedish, English

Why Not Come And
See Us?

Our management team regularly travel to Stockholm, Göteborg & Malmö to visit clients, our network and attend events. If you are interested in meeting with us when we next visit Sweden, please contact us to arrange an appointment.

Email for our next trip details.