The World is Ready for Norwegian Tech (but are you ready for the world?)

Are you ready to take your Norwegian business to international markets? As part of Oslo Innovation Week 2018, Goodwille and our friends at Escalon Services are co-hosting the event The World is Ready for Norwegian Tech (but are you ready for the world). Join us on 25 September and learn all about what it takes to expand your businesses abroad – from raising investment and making the right decisions, to raising your profile, building a sustainable and productive work culture, as well as all the do’s and don’ts from experts and other Norwegian startups that have succeeded in taking their business from Norway onto international markets.

About the event

The event targets Norwegian Tech businesses that (think they) are ready to leave koselig behind and expand their business to international markets. It will be an interactive seminar with speakers responsible for helping some of Norway’s fastest growing tech businesses tap in to & scale up in international markets, providing you with all the insights you need to take the big leap. We will also hear the success story of a Norwegian startup and advice from someone who has done the full journey and succeeded.

The seminar is followed by a networking session where you will get the chance to mingle with the speakers, like-minded entrepreneurs, people and businesses that have already made the journey, as well as experts that can advice you on what to think about when taking your businesses onto the international arena. We will also offer 1-2-1 sessions with all speakers for those interested!

Speakers

360 Leaders – Learn about the importance of building the right company culture and getting the right people when going from startup to scaleup and expanding into new areas. 360 Leaders is a market-leading executive search firm that provides leadership talent to the world’s most innovative tech companies, including Apple, Facebook, iZettle and Schibsted Media Group.

Deliberate PR – As a small, Nordic business ready to take on the world, you need to showcase to potential investors, strategic partners, employees, and users what makes you unique and scalable. Deliberate PR helps Nordic startups and concept make the news with creative strategies and clever news themes. They will speak about how you can use news to your advantage and show examples of how they have created PR campaigns that helped Nordic startups succeed around the world.

No Isolation – With the help of Deliberate PR, Norwegian startup No Isolation made a huge buzz in the media as part of their UK launch campaign. They will share their amazing story and the decision to expand internationally early on, and provide both inspiration and advice on expanding abroad from Norway.

Goodwille & Escalon – The co-hosts of the event! Together we’ve helped businesses from Norway expand into the UK & US markets for decades. We will share our insights and tips to get to market quickly, and the opportunities in the UK and US markets for Norwegian businesses.

Events details
Date: Tuesday 25 September 2018
Time: 10am-1pm
Location: Oslo House of Innovation (OHOI), 4th floor, Skippergata 22, 0154 Sentrum, Oslo, Norway
Tickets: Grab your ticket HERE!

About Oslo Innovation Week

Oslo Innovation Week is an annual happening inviting people from all around the world to Norway’s capital city for conferences, talks, pitching, workshops and networking with like-minded, change-driven corporates, entrepreneurs, startups and organisations. 2018’s edition in the 13th Oslo Innovation Week around, this year held between 24-28 September. Oslo Innovation Week is owned by the City of Oslo and Innovation Norway, with Oslo Business Region as project manager. Check out the full programme for OIW 2018 on oiw.no/.

How to be a leader

Start-ups might be fledgling, flexible and all over the place, but if they are to succeed they need one thing more than anything: leadership. If you want to set up a UK company, you will need to inspire your people and drive them forward in pursuit of a common goal. Here are three ways you can do that.

Listen to people

While managers might dictate, leaders do something different: they listen to people and they learn. Leadership, fundamentally, is about listening. Think about it. What do employees look for in senior management? People who are bloody-minded and driven only by their own aims? Or people who believe in a more democratic approach, listening to what their employees feel rather than ruthlessly pursuing goals? We bet you it’s the latter. Great leaders are a blank slate – they keep their eyes and ears on the ground and keep in pulse with their people, making changes as necessary.

Do what you say you will do

We have all read blogs that adopt leading by example as a crucial leadership trait. However, if you say you are going to do something, then do it. Make sure you do it by the time you said you would and exactly in the way you said you would execute it. Whatever it may be, and even if it is not a popular thing, your employees will respect you for it. Importantly, leading by example is about a whole lot more than being a great leader. It is a fantastic way to galvanise your staff and effect change in your start-up. If your people see you leading by example, they’ll do it too.

Always acknowledge mistakes

We have all seen awkward interviews with chief executive officers trying to limit damage to a company fall-out, anxious as they are to ensure the latest blip does not become an international public relations disaster. Time and time again, these apparent leaders only serve to engage in blaming, evasive language and the dreaded corporate-speak. Genuine leaders do not seek to assign blame where blame isn’t due, duck from questions or fail to give answers. If they, or their company has made a mistake, they admit it. So be honest and move on.

Goodwille help start-ups in the UK by supporting with everything practical you need to run a business. Don’t waste time on things that aren’t your core business, let Goodwille take care of it and focus on being a good leader and getting your business to where you want it! Get in touch with us today for more information on how Goodwille can support your UK start-up.

Differences between German and British Work Culture

It’s not uncommon to hear Germans being highly regarded around the world for their supposed workplace and office efficiency. British stereotypes, however, remain based in caution and class structured hierarchies. Despite knowing that stereotypes never truly match up to the reality, it is true that German workers are more productive than the rest of their European neighbours, while still taking more sick days and holidays, especially in comparison to British workers.

A better work-life balance?

One of the reasons that this may be the case is supposedly due to Germany’s better understanding of a work-life balance. By truly finding that sweet spot between work and play, Germans can be far more productive within the office, while also unwinding and relaxing more efficiently.

Lots of references to this balance can be found in German vernacular. ‘Brückentage’, or ‘bridge days’, is a common German adage which means to take time off around bank holidays, where most workers will take an extra day or two off work in order to refuel, preparing themselves mentally for the work ahead. Another common German expression is ‘Erst die Arbeit, dann das Vergnügen!’, meaning ‘first work, then pleasure’. While there are similar phrases within English, they are not often heard, and even more uncommonly stuck to. As such, there seems to be an ingrained culture within Germany of working first and then focusing on relaxing, all while understanding that taking time to recharge will help you be more productive in the future.

Sickness

There is a trend within British office works to come to work, even when they are ill, and to downplay any sickness in front of management. While this does lead to more time in the office, it has serious negative effects on productivity and creates the risk of illnesses passing between colleagues. However, in Germany, there is a strong feeling that if you are sick you should stay at home – ‘Wenn man krank ist ist man krank’, translating as ‘when you are sick, you are sick’.

Not only does this mentality protect other office works, but it also allows the individual to rest and recover properly, meaning they are fit for work and more productive in a shorter space of time.

Understanding the differences between office and business cultures is crucial in whether an international expansion is successful or not. At Goodwille, we pride ourselves on helping new companies establish themselves in the UK market, offering advice and services to ensure that your business flourishes in the United Kingdom. For more information about how we can help you, get in touch with us today.

LAUNCH IN LONDON | Speaker introduction: Joanna Smit – Smit Training

London is a great place to be for tech businesses – it has access to great pool of talent, capital and investors, it boosts a large tech community and it’s perfectly located in the middle of time zones. With all these possibilities available – how can businesses and entrepreneurs utilise these to the best extent possible, and what else is needed to succeed?

On 14 June, Goodwille are hosting the event Launch in London as part of London Tech Week. The event targets startups, tech businesses and entrepreneurs with aspirations to launch in London, and will provide insights and expert advice on everything you need to succeed with your tech business in London.

One of the speakers at the event is Joanna Smit, Founder and Business Culture Consultant at Smit Training. Get to know Joanna a bit better and learn what she will bring to the discussion at Launch in London!

During Launch in London, Joanna will speak about:

The importance of (business) culture to succeed when entering a new market! Joanna will help you understand the British people and give insights on how to work effectively with them – both how to collaborate with the Brits in your team and how to sell to British clients. Her talk will give your new business the best chance of success as you will be equipped with all the intercultural skills you need to make your transition in to the UK market .

About Smit Training

Doing business in a new country brings exciting new opportunities but also certain challenges, such as overcoming language barriers or adapting to a different work culture. Smit Training trains multi-national organisations on how to work effectively with the Brits. Training courses include: leading British teams effectively, working with British colleagues or selling to British clients. Smit Training’s clients include senior managers and sales teams of multi-national organisations, international chambers of commerce, and international business schools.

About Joanna

The Founder of Smit Training, Joanna Smit, draws on nearly 10 years experience in international sales & investment banking with both the public and private sector across various countries, including the UK. Joanna has lived and worked in 6 countries and speaks several languages fluently.

Website: www.smit-training.com

LAUNCH IN LONDON – EVENTS DETAILS
Date: Thursday 14 June 2018
Time: 10am-1pm
Location: Level39, One Canada Square, Canary Wharf, London E14 5AB
Tickets: Grab your free ticket HERE!

3 challenges of setting up business overseas

Whether you’ve just moved to the UK and are looking to start a business here, or you’re the owner of an established business in Germany, Norway, Sweden or elsewhere that is looking for opportunities to expand overseas, setting up business in another country can be daunting. Developing an in-depth understanding of a country’s laws, politics, culture and the way they do business can take a long time, which you may not have if you’re looking to establish your company quickly. Here are just a few of the many challenges faced by business people who want to start a business overseas.

1. You’re not accustomed to the different laws

Of course you have done your research thoroughly, and you have more than the basics cemented firmly in your mind, but you may not know all of the subtle differences between trading laws in the country you have just left and the UK. It is these subtle differences that could affect your entire business model and the way your company will operate. You need to be fully aware of them so you can be safe in the knowledge that your business is legally compliant.

2. You aren’t familiar with the culture

Only after spending a considerable amount of time in a particular country can you fully understand its cultural nuances, so if you haven’t had that opportunity before setting up business, you may feel like you’re at a considerable disadvantage. Being familiar with cultural differences is important for even the most basic sort of communication, navigating business deals and solving problems in the workplace.

3. Hiring the right people

Recruiting the best people for your company is difficult enough in your home country, but it can be even more complicated when you’re in unfamiliar territory. Even if the language barrier isn’t a problem, you have to know where the best places are to look for candidates, and be able to determine whether they have the experience to fit your requirements.

Goodwille understand how difficult it can be to set up business in a new country, and we can support you every step of the way. We will help you to navigate UK trading laws, take care of financial administration, find the most suitable people for your company, and more. Get in touch to see how we could assist you.