Goodwille sponsors London Bootcamp

Sweden is great at producing innovative startups, many that have grown to become unicorns! The international opportunity is great for Swedish startups, if only they dare to take the leap!

Goodwille, who has supported Swedish tech businesses like iZettle, Readly and Tobii in the UK, have a special love for Swedish startups with the ambition to conquer the world outside the homeland. That’s why we are happy to sponsor London Bootcamp that gives selected Swedish startups the boost they need to take the step!

About London Bootcamp, Tech Forum and Tech Fest

London Bootcamp is a newly introduced accelerator programme for Swedish startups, organised by the Swedish Chamber of Commerce for the UK and the Swedish Agency for Economic and Regional Growth (Tillväxtverket). The one-week programme takes place in London, Europe’s hotbed for startups and tech businesses, and coincides with London Tech Week. It offers selected startups the opportunity to learn everything the need to know about scaling up their business.

London is one of the top destinations for ambitious and innovative Swedish startups that want to expand internationally. The tech delegation of startups will during London Bootcamp meet with leading experts in scaling tech businesses. Goodwille, with vast experience helping Swedish businesses establish in the UK, will share our best tips for UK success. Our session presents the typical journey for setting up in the UK and the options, risks and costs associated with expanding to the UK. We will reveal common pitfalls to avoid, key success factors and the practical steps necessary to launch in the UK. The startups will leave with hands-on advice and be better equipped to tackle an international scaleup.

The Bootcamp culminates in Tech Forum, this year themed ‘Scaling future technologies’ held at Google’s UK HQ on Thursday 13th June. Tech Forum invites startups, investors and anyone with an interest in tech to come together to discuss what defines disruptive technologies. The Forum is succeeded by Tech Fest, offering excellent networking opportunities while overlooking London from Google UK’s rooftop, where the Bootcamp participants get to pitch to leading tech experts and investors.

If you are not one of the lucky startups to participate in London Bootcamp, you should definitely join the Tech Forum and Tech Fest! It will, without a doubt, be one of the highlights of London Tech Week 2019!

Read more about London Bootcamp and the events here.

Britain will always be open for business: Alexander’s 5 tips to secure UK success

This is an advertorial by Goodwille, originally posted in The Link Magazine April 2019 issued by the Swedish Chamber of Commerce for the UK. Read the magazine here.

Goodwille, a Patron of the Swedish Chamber, have been helping Swedish businesses with their expansion to the UK for over 20 years. Alexander Goodwille, who recently celebrated his second year as CEO, shares his top 5 tips to give you the best chance at UK success.

1. Pitching your products and services

No matter how many times you’ve successfully sold your products and services in your home country, your pitch needs to be tailored to meet local standards when you enter a new market. In some cases, a few minor tweaks to your content or format may be all that’s required. However, in some cases, a total overhaul might be necessary to reach your target market. When researching the UK market, be sure to look at potential changes to your pitching early so that you are well-prepared and not taken by surprise by cultural differences.

2. Build on previous successes

If your product or service has been successful in Sweden, there’s no reason to think that it will not achieve similar or even greater heights following your UK expansion. In fact, the more success you have had at ‘home’, the more likely you are to succeed in a new location. Remember that the UK market is highly competitive, so be sure to capitalise on your successful track record as it will make your UK pitch much stronger.

3. Choose the right location

The location that you choose for your new UK office is very important to your success. There are a number of factors to consider, including whether your business is sales or product driven. You must also research potential talent pools, since recruiting the right staff will be essential to the success of your new venture.

Ease of travel by road, rail and air are also important aspects of your location to consider, especially if you are intending to commute regularly from Sweden. Logistics are also important if you have a product to distribute, and locating your business somewhere central to the main motorway network may also be something that is important from both a practical and costings perspective.

There are often government grants available, designed to attract businesses to certain regions, so it can be worth looking at cities other than London.

4. Make sure you’re ready, not just wanting

International expansion is a noble goal, but you can’t hope to succeed unless your business is sorted at the local level. It’s not just about ensuring you have the funds to cover expansion either. Growing your business into new markets will take a lot of your time and focus. Unresolved problems in your local marketplace will inevitably interrupt your dedication and expansion plans. If the problems are serious, it could even hamper the success of your expansion, so make sure you have a firm footing before you leap.

5. Do your research & ask for help

It’s beyond important that you invest as much time as possible to understand your intended marketplace. It sounds obvious, but the expansion process can be easily stalled by unexpected issues.

Learn how the UK market operates and what it requires. Not only will it make your entry as seamless as possible, it will also give you the best possible chance to achieve success in the long run. Consider every aspect of your operation from supply, through delivery, and into customer aftercare.

Make sure you spend enough time in the UK and get to know the new market properly. Do not underestimate the importance of local partners, like Goodwille, that can guide you through local regulations and introduce you to the right people!

To find out more about how Goodwille can support you with your UK expansion, or existing UK operation, please contact me directly on alexander.goodwille@goodwille.com

Beers, Burgers & Bullseye!

Grab your colleagues and join Team Goodwille for a fun darts night!

We invite our clients to come along for Beers, Burgers & Bullseye at Flight Club Victoria on 21st May. Food, drinks and of course a darts tournament will be on the agenda for the evening, where our clients and the Goodwille team can enjoy a good laugh together! Our very own gamemaster will make sure we all have the best time and we have reserved a private area just for us. It will be a relaxed and informal event with lots of expected high-fiving and cheering.

But don’t forget – it is a tournament and one person will be crowned the winner on the night. Will you be the one walking away with eternal honour and glory as the best darts player of us all? Only time will tell, but one thing is for certain – you can’t miss this! Sign up to this unforgettable event by sending an email to james.service@goodwille.com.

Details

Date: Tuesday 21st May
Time: 6.15-9.15pm
Location: Flight Club Victoria

The event is open to all our clients, but we kindly ask you to RSVP to James Service to get your name on the guest list.

Hope to see you there! 🙌
/ Team Goodwille

Want to be the first one to receive invitations our Good Events?
Sign up to our newsletter and make sure to tick the box ‘Events & Seminar Invites’.

The best UK Market Entry Advice in 2019

The UK is a great place for business! Successful growing businesses from abroad often look to the UK when planning an international expansion; it’s a business-friendly environment with a strong talent pool and good access to capital. Where else could be a better place to grow your international business?

However, entering a new market require some planning and also, sometimes, some expert advice and support. Our friends at Rochester PR Group, a London-based PR agency specialised in market entry PR, have compiled the best UK Market Entry tips from leading market entry experts in the 2019 edition of their UK Market Entry Advice booklet.

With more than 20 years’ experience helping foreign businesses enter the UK market, Goodwille was asked to contribute with our best advice on how to succeed in the UK. These are the top Do’s and Don’ts that our CEO Alexander Goodwille thinks businesses should consider when launching in the UK;

Do

Focus on what is important to you, delegate everything else. Take specialist advice, especially in areas where you have no expertise or which are not core to your business growth.

Research your market and your competition. Find a niche and build from there.

Network. Tap into anywhere you can to get help – nothing works better than a personal introduction.

Don’t

Don’t make assumptions. What works at home may not work in the UK.

Don’t rush. Plan and budget – but if it’s new technology you need to be first to market.

Don’t underestimate how important it is to get agreements right, especially employee and supplier contracts.

Want more advice on how to maximise your chances of success when setting up a business in the UK? Download your copy of the 2019 edition of the Market Entry Advice Booklet here.

Goodwille has over 20 years’ experience helping businesses from abroad establish in the UK. Our services are designed to manage the practical aspect of setting up and running a UK operation, so you can focus on your core business! If you are considering the UK for your next international move, get in touch with us today to find out how we can help you.

Goodwille takes a seat on the Council of the Norwegian-British Chamber of Commerce

Goodwille are active members of the Chambers of Commerce for our core markets. Last year we reinstated our Partner Membership with the Norwegian-British Chamber of Commerce to strengthen our position in the Norwegian business community. In early 2019, our Marketing Manager James Service joined the Council of the Norwegian-British Chamber of Commerce to work more closely together with the Chamber to further support its important mission and role for the Norwegian business community in the UK.

In this interview with James, he shares his thoughts about taking a seat on the Council of the NBCC and the important roles of international Chambers of Commerce!

Why did you join the Council of the NBCC?

I think it’s an exciting time to be part of the Norwegian-British Chamber of Commerce! There has been a new sense of energy in the Chamber over the past 18 months and there is real opportunity for development and growth in the NBCC. I really look forward to being part of the journey!

There were three reasons why I chose to join the NBCC Council;

  • My experience and the value I can offer the Chamber
  • My own personal development
  • Goodwille investment (to get an understanding as to the direction of the Chamber)

What knowledge and experience do you bring to the Council and the Chamber?

I have been marketing the Goodwille brand into the Nordic region for about 10 years. There is a direct link between the work I do in my job at Goodwille and the areas I can support the Chamber with. I think with my personal connections and the experience I have working across the marketing mix (especially with websites, social media and event organising), we can spread the message further and ensure more companies benefit from joining the NBCC.

How do you think it will benefit you to be on the Council?

 It’s great experience for me to sit around the table with people who have such a wealth of experience. I sit on the Council with people from KBR and DNB, among other. When you are regularly in an environment with people who have this level of experience it can only benefit you both personally and professionally.

Why is it important for Goodwille to have a representative on the Council of the NBCC? 

I chose to join the Council mainly for my own personal development. However Goodwille puts a significant investment, both time and financially into all the Nordic Chambers, and it’s important for us to get an understanding as to the direction they are moving.

Why should companies get involved with Chambers of Commerce?

The NBCC offers a great platform for members to spread the message about their company. It’s a great context to be seen in, especially if you have Norwegian-British ties. Through direct introductions, industry leading events and networking opportunities, you never really know who you will meet. The NBCC provides the platform for you to meet new people, and if you have the resource to make the most of it, it will undoubtedly benefit you and your business.

Interested in knowing more about the Norwegian-British Chamber of Commerce? Read about their membership options, business and networking opportunities and upcoming events on the Norwegian-British Chamber of Commerce’s website

Advice for launching a fintech startup in London

If you’re looking to expand your international fintech business or start up a new venture in the London area, you are probably already aware that London is known as the world’s fintech capital. It is an attractive startup location for foreign businesses wanting to expand internationally, and the most popular destination for Asian and American companies expanding into Europe.

Goodwille specialises in assisting international businesses set up companies in the UK. Check out our advice for setting up a fintech company in the UK:

UK business climate

Despite Brexit, the UK startup scene is thriving and many businesses still look to London to launch European operations. The UK government offers comprehensive guidance for overseas businesses thinking about launching in the UK.

Setting up a UK company

Setting up a UK company is a pretty straight-forward and quick process. Company incorporation is done via Companies House, UK’s registrar of companies, which is responsible for holding information about all companies in the UK. Albeit the incorporation process in itself is simple, we recommend you seek specialist advice to make sure your company is set up with Articles of Association, minutes and other legal essentials. Goodwille’s Corporate Legal department can help with setting up a UK entity and help with ongoing compliance for your UK company.

Payroll issues

If you plan to employ workers in your company, you will also need to be registered for UK PAYE. PAYE, pay-as-you-earn, is the system used for the deduction of income tax and National Insurance contributions. The UK is in the process of making tax digital, so it is important to opt for a payroll provider that can meet all required obligations, now and in the future. Statutory pension contributions may also need to be deducted from employee salaries and your business is likely to be required to contribute towards employee pensions, too. Goodwille specialise in payroll and pension and can answer any questions about payroll or pension requirements in the UK.

Potential grants or funding

The UK offers access to a mature and streamlined business grants and funding sector. London fintech providers could well qualify for R&D tax credits or other funding awarded by Innovate UK.

Goodwille can help you launch your London fintech business. We offer legal, finance, HR, payroll and insurance advice to ensure your new company meets all UK requirements. Get in touch with us today to find out more.

We’re recruiting – Financial Controller

Goodwille is a forward-thinking, ambitious company dedicated to providing foreign businesses with the kind of professional services required to establish themselves and flourish in the UK. These include Corporate Legal, Finance, People Management, Payroll & Virtual Offices.

We are currently looking for an aspiring finance professional to join our Finance team in Warwick as a Financial Controller. As part of the Finance team at Goodwille, your job is to support our large client base of international clients, mainly from the Nordics and central Europe, with their UK Finances.

In your role, you will be responsible for:

  • your own portfolio of international clients
  • day-to-day financial control support to your clients
  • producing weekly, monthly, quarterly and yearly reports on behalf of your clients
  • control over cash flow, preparation of accounts for audits, assist accountants with year-end work, and compile VAT returns and EC Sales Lists
  • some task supervision, but this is a hands-on role with you being responsible for maintaining quality standards

Reporting to the Senior Financial Controller and primarily working with your colleagues in the Finance team, you will also find yourself liaising with all other departments, such as HR, Payroll and Corporate Legal departments on a regular basis, attending frequent team, company and client meetings.

Having a professionally recognised accountancy equalisation is desirable, as well as the kind of excellent communication and customer focus skills that will allow you to explain financial information to the team and, more importantly, your clients at all levels. An excellent working knowledge of accounting software and Microsoft office (particularly excel) are essential.

We are a strong and diverse team, so being sociable, engaging and communicative is important as we put a lot of emphasis on team and company culture. International or cross-border experience would be an advantage. An international language is not mandatory, although being able to speak an additional language would be beneficial.

In joining us, you will become part of a modern, forward-thinking and inclusive organisation, capable of offering a stimulating environment in which to accelerate your career in finance and accounting.

This is your chance to join #TeamGoodwille – check us out on Instagram. When you join Goodwille you get access to a whole range of employee benefits, all designed to ensure an enjoyable work/life balance. Some benefits for all employees include:

  • Office fruit every week
  • Employee perks, rewards & benefits including discounts on supermarkets (Sainsbury’s, Tesco etc.) high street stores (Topshop, John Lewis etc.) & gyms
  • Complimentary phone insurance, as we know how important it is to stay connected
  • Access to a well-being & lifestyle platform, including eating advice, exercise routines and yoga videos
  • Generous social budget for team lunches, parties and for you to hang out with colleagues.

Job type: Permanent, full time
Location: Warwick
Salary: Depending on experience/skill set

If you like the sound of this vacancy and all the features and benefits you get by being part of our team, then please contact kevin.rutter@goodwille.com.
www.goodwille.com

Get to know the speakers!

Expand to England – Event on scaling up and market entry to the UK

Slush Helsinki is the world’s leading startup event, gathering over 20,000 techies with one common goal – to celebrate entrepreneurship, making a sustainable and positive impact through tech, and facilitate meetings between companies and entrepreneurs of the future.

Slush takes place on 4-5 December in and around Helsinki, along with several side events taking place all around the Finland’s capital. Goodwille, together with Department for International Trade, are proud to host the Slush side event EXPAND TO ENGLAND on the 4th of December. The event will provide companies with everything they need to expand internationally.

About the event

Hosted by Goodwille and the Department for International Trade, EXPAND TO ENGLAND will provide you with everything you need to succeed in the UK. Attendees will learn how to raise investment, how to promote yourself internationally, and how avoid the pitfalls many others have fallen into.

This event is for startups, SME’s, entrepreneurs and businesses looking to establish in the UK, as well as mentors and advisors helping tech businesses succeed on UK’s tech scene. It will be an interactive seminar with experts on international expansion, followed by networking and 1-2-1 sessions with the experts.

About the speakers

Goodwille help businesses from the Nordic region expand into and scale in the UK. Goodwille have over 20 years of experience supporting businesses with all the essential services needed to operate on the UK market. They know what’s needed to run a UK business, and this knowledge combined with understanding how business works in your home market makes the move from the Nordics to the UK smooth. Let Goodwille take care of the practical UK side of your business while you focus on your core business!

DIT – Department for International Trade is an international economic department of the UK government, operating to secure UK and global prosperity by promoting and financing international trade and investment, championing free trade. The responsibilities of the Department include bringing together policy, promotion and financial expertise to break down barriers to trade and investment and promoting British trade and investment across the world. This includes helping foreign businesses locate in the UK, as well as helping UK businesses expand overseas. In Finland, the free of charge and confidential services of the UK Department for International Trade (DIT) are available for those companies that are looking to set up a subsidiary, expand their current operations or carry out R&D in the UK.

Business Finland is an accelerator of global growth by helping businesses go global and supporting and funding innovations. Their top experts and the latest research data enable companies to seize market opportunities and turn them into success stories. Business Finland aims to develop Finland to be the most attractive and competitive innovation environment in which companies are able to grow, change, and succeed.

Rochester PR are specialist in market entry who advise international clients and brands on successfully entering the UK market. Whilst Rochester delivers all that you would expect from an agency in terms of its services for example media relations campaigns; social media and influencer campaigns; event management; content creation and marketing, it recognises that market entry clients are different. They require specialist advice and a flexible approach.  Everything Rochester does is about getting your brand to be better known and understood, helping deliver more business.

Jester is a premier executive coaching and leadership development company that works with some of the fastest growing companies in the Nordics on change. Jester helps CEOs and their management teams to boost growth through leadership and manage change within the company.

EVENT DETAILS

Date: 4 December 2018
Venue: Meeting Park Forum, 20 B Mannerheimintie, 00100 Helsinki
Time: 17:00 – 20:00

17:00 Registration
17:30 – 19:00 Seminars with Q&A
19:00 – 20:00 Networking, Drinks & Nibbles with 1 – 2 – 1

Wrap Up London

Do you have any old, unwanted winter coats that only take up space in your wardrobe? Donate them to charity and help keep vulnerable people stay warm this winter!

Between 8-14 November, the campaign Wrap Up London runs at several major London underground stations. Wrap Up London is run by the registered charity Hands On London, and during the campaign they collect your old, unwanted coats and giving them to charities that support the homeless, refugees, children living in poverty and people fleeing domestic violence.

Coats donated to Wrap Up London go directly to people across London who struggle to keep warm during the winter months. Coats are distributed via homeless shelters, refugee centres, organisations supporting the elderly, women’s refuges, children’s centres and other charities helping people in crisis.

There are collection points for people to donate coats at six of London’s major tube stations; Canary Wharf, Kings Cross, Liverpool Street, London Bridge, Victoria and Waterloo. Goodwille will collect coats at our London office for clients and employees who want to donate but do not pass any of these underground stations during the campaign. Our CSR team will on behalf of Goodwille drop off all coats and jackets donated by the team & friends on Wednesday 14th November.

Donate old or unwanted coats and help those that can’t afford winter clothes to wrap up and stay warm this winter. Give a coat, warm a heart – help keep vulnerable people warm by donating a coat this November! #DOITFOROTHERS

Want to read more about how Goodwille support charities and the activities we get involved in to raise awareness and funds for good causes? Check out our Charity Page.

How to become a successful networker

The value of networking is plain to see. It’s much easier to become successful yourself if you surround yourself with successful people.

However, the benefits of networking are easily wasted as people seek out relationships with purely selfish motives. Below are 3 tips on how to grow your network with mutually beneficial relationships.

Change your mindset

The real aim of networking is to offer help and provide value to other people. It’s easier to build lasting relationships when you help others accomplish their goals, rather than just informing them about yours. Of course, it would be great if they could put in a good word here and there and help you achieve your goals, but asking for favours should only become an option after you have provided something of value to them.

Be discerning with your time

Every now and again, most of us will feel a prang of motivation and go on a networking binge. We set up new social networking accounts, email everyone we can think of and seek out new contacts at events. It’s fine to act on this networking inspiration, but trying to be everywhere at once will result in you being spread far too thin, never-mind also wearing you out. By taking on too much, you’re not going to be able to provide people with the attention they deserve. If you’re at a networking event and constantly on your phone checking LinkedIn, then you’re probably not focused on anyone.

Instead of trying to be everything for everyone, focus on being more things and of greater value to fewer people. Remember that you don’t need to have a relationship with everybody, you just need to have a relationship with the right people. When it comes to the net-worth of your network, certainly quality is more important than quality.

Connect with your current network

We usually think of networking as connecting with new people, but reigniting and strengthening relationships with existing contacts can be just as productive. Look through your contacts and think about the people you already have a relationship with. You already know their skill sets, the problems they face, you may even know the names of their children! Think about the value you could provide to them and the benefits they could provide for you. Having an existing relationship means you’re already one step ahead.

Don’t think your network in the UK is big enough? We have spent the past 20 years building a network of businesses and professionals supporting foreign businesses in the UK and are happy to make you part of the community. Sign up to our newsletter and tick the box that you want to receive invitations to our events to get opportunities to work on those newly acquired networking skills and grow your network with friendly and helpful people.