We’re Recruiting – Marketing Executive

Goodwille provide essential business services to overseas companies looking to enter, grow or scale in the UK. These services include Corporate Legal, Finance, Human Resources, Payroll & Virtual Offices.

We are currently looking for an ambitious Marketing Executive, fluent in a Nordic language (preferably Swedish or Norwegian), to join our Marketing and Business Development team. Within your role you will be responsible for;

  • Managing, developing & growing our social media presence
  • Writing stories & articles in English for online distribution
  • Owning internal communication across the two sites
  • Managing the CSR initiative
  • Organising events & seminars, in the UK & internationally
  • Proactively growing our network across the UK & Nordic countries
  • Promoting Goodwille to fast growing Nordic businesses looking at entering the UK
  • Representing Goodwille at networking events

Although not a prerequisite, anyone that can demonstrate experience working with Photoshop or inDesign, along with experience in graphic design would be advantageous. You should be able to demonstrate experience working across social media channels, preferably within a B2B organisation.

In addition to your main role as a Marketing Executive you will also be expected to support the close-knit marketing department with varied day-to-day tasks across the marketing mix. Reporting to the Marketing Manager but working day-to-day alongside another Marketing Executive you will be expected to confidently work independently, to manage your time and proactively develop your projects. As you grow in the role there is the opportunity to mould and develop the role into a position you find stimulating.

In joining us you will become part of a modern, forward-thinking and inclusive organisation, capable of offering an environment in which to accelerate your career in marketing & communications.

This is your chance to join #TeamGoodwille – check us out on Instagram. When you join Goodwille you get access to a whole range of employee benefits, all designed to ensure an enjoyable work/life balance. Some benefits for all employees include:

  • Office fruit every week
  • Employee perks, rewards & benefits including discounts on supermarkets (Sainsburys, Tesco etc) high street stores (Topshop, John Lewis etc) & gyms.
  • Office massages twice yearly
  • Complimentary phone insurance, as we know how important it is to stay connected
  • Access to a well-being & lifestyle platform, including eating advice, exercise routines and yoga videos
  • Generous social budget, for team lunches, parties or for you to hang out with colleagues.

Job type: Permanent, full time
Location: Kensington, West London
Salary: Depending on experience/skill set
Date: Immediate start

If you like the sound of this vacancy and all the features and benefits you get by being part of a team like Goodwille, then please contact james.service@goodwille.com
www.goodwille.com

Go virtual – how a virtual office can support the success of your UK business

International expansion is the goal of many businesses and while launching your business in a new marketplace is very exciting, it’s critical that you spend your time doing the things that bring value to your business. For companies, and startups in particular, the most important resources you have to play with for the new market launch is time and money. A virtual office solution is one of the many ways in which you can reduce your costs, and save yourself time, so you can’t afford NOT to consider it when you are starting a UK business.

What is a virtual office?

A virtual office is a cost-effective solution for creating a UK presence without renting a physical office space and employing office staff. It provides all the benefits of your own office space, but for a fraction of the cost. You might disregard these tasks as trivial, but they really can eat your time and be a distraction from the activities you should be focusing on to grow your business.

Virtual office solutions can cover a range of different services. Some of the most common virtual office services include:

  • Telephone answering
  • Post handling
  • Customer support
  • Meeting room hire

How can a virtual office support the success of you UK business?

A virtual office brings several benefits and could increase the chances of your success in the UK market. Here are some of the main reasons our clients choose to use a virtual office solution to ensure their UK business thrives.

Focus on your core strength

A virtual office gives small businesses that are entering the UK market access to the support functions needed to run the business operations without having to employ someone to do it. When you establish in a new market and only have a few employees you need them to add direct value, at all times, and contribute to growing the business. A virtual office is a great solution to maximise your resources before the business warrants creating a permanent job for tasks like answering the phone and other administrative tasks.

Flexibility

Finding the perfect office takes time, especially in London where office rents are exceptionally high. Jump too soon and you might find yourself caught up with an expensive lease that is not fit for your longer-term growth plan. And even if the goal is of course a successful UK expansion, unforeseen situations can occur that might result in that you want to exit the market.

It’s just simply not worth risking the cost and investment for an office when you just start out in a market, as your key to a successful market launch is flexibility. A virtual office gives you just that – flexibility, while at the same time offering all the benefits and processes needed to give you a head start on the UK market.

A good impression

But a virtual office also offers another very important advantage for companies operating in UK– it gives the impression of an established and more serious presence in the UK. Business is all about relationships and a UK phone number and address gives you credibility as a business as it shows commitment to the market.

A UK presence sends an important message to potential clients and suppliers. Just think for yourself –would you rather do business with a company that is in the same country, or someone who is elsewhere in the world (and likely a different time zone).

So is a Virtual Office only for companies launching on the UK market?

Not necessarily! Businesses of any size and at any stage of growth can reap the benefits from using a virtual office solution. It all depends on your business’ needs and what services you require. Virtual office services provide the flexibility to grow with your business while always maintaining a high level of professionalism, so it’s an excellent solution also for scaling businesses. By outsourcing your non-core business activities, you give yourself more time to focus on growing your business, regardless if you are just starting out or if you are more established on the UK market.

So as you can see, a virtual office solution gives you both a better chance at impressing potential clients, as well as more time and money on your hands. If you are just starting up in the UK and want your UK business to get a head start without involving too much risk and capital, or if you are a more established business that want to streamline your operations and maximise resources, then a virtual office is definitely something you should consider.

Goodwille’s Virtual Office service, available in both London & Warwick, provides you with a selection of services to suit your needs at any stage of your business’ growth. Read more about our Virtual Office services here or contact our Front of House Manager Evy Rune to find out how we can help create a UK presence for your business.

We’re recruiting – Financial Assistant

Goodwille provide essential business services to overseas companies looking to enter, grow or scale in the UK. These services include Corporate Legal, Finance, Human Resources, Payroll & Virtual Offices.

We are currently looking for a Financial Assistant to join our Finance team in London. As a Financial Assistant at Goodwille, you will work along the Financial Controllers to support our large client base of international clients, mainly from the Nordics and central Europe, with their day-to-day UK Finances, as well as ensuring efficient and effective processes within the Finance team.

You will be responsible for:

  • Posting purchase invoices onto systems (various software)
  • Checking supplier statements and request copy invoices
  • Reconcile accounts payable to the creditor’s control account in general ledger and the accounts receivable to the debtor’s control account
  • Updating accounts payable with new suppliers
  • Raising & posting sales invoices
  • Updating sales ledgers with new customers
  • Various reconciliations of general ledger accounts
  • Checking expenses, credit card and petty cash and ensuring correct authorisation
  • Reconciling payroll and pension accounts
  • Supporting the Payroll Manager with processing of client payrolls
  • Working with and updating Goodwille’s Standard Operating Procedures
  • Setting up payments within agreed routines and across various banks

To excel in this role, you should be a team player with great attention to detail. Being organised, motivated by working towards deadlines and proactive in reaching out to clients with an excellent client service manner is essential. We are a small but strong and diverse team, so being sociable, engaging and communicative is important as we put a lot of emphasis on team and company culture.

The ideal candidate should have at least 6 months experience from a similar role, but we are happy to train anyone with the right attitude and aspirations. We believe that you are interested in pursuing a career in finance, and will support training for an AAT qualification. International or cross-border experience would be an advantage, as many of our clients are based outside the UK.

In joining us, you will become part of a modern, forward-thinking and inclusive organisation, capable of offering a stimulating environment in which to accelerate your career in finance and accounting.

This is your chance to join #TeamGoodwille – check us out on Instagram. When you join Goodwille you get access to a whole range of employee benefits, all designed to ensure an enjoyable work/life balance. Some benefits for all employees include:

  • Office fruit every week
  • Employee perks, rewards & benefits including discounts on supermarkets (Sainsbury’s, Tesco etc.) high street stores (Topshop, John Lewis etc.) & gyms
  • Office massages twice yearly
  • Complimentary phone insurance, as we know how important it is to stay connected
  • Access to the well-being & lifestyle platform, including eating advice, exercise routines and yoga videos
  • Generous social budget, for team lunches, parties and for you to hang out with colleagues

Job type: Permanent, full time
Location: Kensington, West London
Salary: Depending on experience/skill set

If you like the sound of this vacancy and all the features and benefits you get by being part of a team like Goodwille, then please contact kevin.rutter@goodwille.com.
www.goodwille.com

We’re Recruiting – Corporate Legal Controller

Goodwille provide essential business services to overseas companies looking to enter, grow or scale in the UK. These services include Corporate Legal, Finance, Human Resources, Payroll & Virtual Offices.

We are currently looking for an experienced Corporate Legal Controller to join our Corporate Legal team in London. As a Corporate Legal Controller at Goodwille, you will manage your own portfolio of clients and work closely with the Head of Department to deliver new/existing services and grow the business.

Key responsibilities include

  1. Legal
    • Provide point of reference for initial legal advice of clients
    • Provide corporate legal service offering, including;
      • Drafting corporate agreements
      • Share option schemes registration
      • Corporate restructure support
    • Liaise with and further develop relationships with Professional Support Partners
    • Staying updated on legal developments and changes to UK laws and regulations and assist with the development of CoSec bulletin on legal developments
  2. Compliance
    • Performance of Company Secretarial role (incorporations and statutory filings, HMRC registrations)
    • Work with the KYC/compliance team and optimising existing processes
    • Provide point of reference for compliance team and oversee day-to-day work
    • Ensuring application of best practices as required by client profiles
  3. Management
    • Assist the head of department in managing the CoSec team’s daily processes and long-term development
    • Mentoring and coaching members of department
    • Possibility to drive clients’ legal business development
    • Project development in accordance with legal requirements and market sentiments
  4. New Client Acquisition
    • Taking an active part in winning new business, and developing existing relationships
    • Represent the department and company at networking events

To succeed in this role, you should be educated to degree level, preferably in a legal or business discipline with further Company Secretary qualifications (e.g. ICSA, MSC Corporate Governance). We believe that you have experience of working in an international environment and coaching/supervising team member. Experience of client relationship management and technical company secretarial know-how, as well as experience working with company secretarial software (preferably Blueprint OneWorld) is essential. While fluency in English is a must, being able to speak an additional (Nordic) would be an advantage.

We are a strong and diverse team, so being sociable and engaging is important as we put a lot of emphasis on team and company culture. This is a client-facing role, so being communicative with a high level of cultural awareness and the ability to build and develop new and existing relationships with clients and partners is highly valued.

In joining us, you will become part of a modern and inclusive organisation, capable of offering a stimulating environment where you will be working with a diverse range of client companies and given the opportunity to develop the team and department which you will be part of.

This is your chance to join #TeamGoodwille – check us out on Instagram. When you join Goodwille you get access to a whole range of employee benefits, all designed to ensure an enjoyable work/life balance. Some benefits for all employees include:

  • Office fruit every week
  • Employee perks, rewards & benefits including discounts on supermarkets (Sainsbury’s, Tesco etc.), high street stores (Topshop, John Lewis etc.) & gyms
  • Office massages twice yearly
  • Complimentary phone insurance, as we know how important it is to stay connected
  • Access to the well-being & lifestyle platform, including eating advice, exercise routines and yoga videos
  • Generous social budget for team lunches, parties and for you to hang out with colleagues

Job type: Permanent, full time
Location: Kensington, West London
Salary: Depending on experience/skill set

If you like the sound of this vacancy and all the features and benefits you get by being part of a team like Goodwille, then please contact vidou.motee@goodwille.com.
www.goodwille.com

Running for a Good Cause

On 21st July 2019, Team Goodwille are joining thousands of runners winding their way through Central London together for the ASICS London 10K 2019!

Running the London 10K for charity has become a tradition and this summer we are running to raise money for our company charity MicroLoan Foundation. Their incredible work helps the poorest women in sub-Saharan Africa to work their way out of poverty. Goodwille has supported MicroLoan for several years and we are proud to support their work which has a lasting impact.

Support our runners Rachael (Senior Financial Controller), Jacqui (HR Manager), Johanna (Marketing Executive) and Isabelle (Corporate Legal Assistant) and help us raise funds for a good cause on our JustGiving page. All contributions, however large or small, are greatly appreciated and make a longstanding impact and difference. All funds raised for MicroLoan Foundation will provide more loans and business training to women in sub-Saharan Africa.

About the MicroLoan Foundation

MicroLoan is a different kind of charity, offering hope, not handouts to impoverished women in rural sub-Saharan Africa. Their small business loans and business training enable these women to build businesses and move towards financial sustainability. By giving hope and not handouts, MicroLoan empowers women in sub-Saharan to work their way out of poverty. Read more about the impact that MicroLoan has on women’s life on microloan.org.uk.

Interested in reading more about how Goodwille support charities and the activities we undertake to raise money for good causes? Check out our Charity Page.

Why Britain has a growing love for Swedish fashion

There has been an influx of Swedish fashion and retail businesses establishing in the UK over recent years. When you walk down Regent Street in London, you’ll pass one Swedish clothing store after another. During a time when many retail and fashion businesses struggle to remain on the high street, the opposite seems to be true for brands with Swedish roots. So, what is it about Swedish fashion that the Brits love so much?

Sweden has a worldwide reputation for being a role model; from innovation to social security, it is frequently at the forefront. This has resulted in the world, and especially the UK, casting their eyes towards the oblong country in the North for inspiration. And it seems that UK fashionistas love just about everything about Swedish clothing and design.

Swedish style – effortless with a lot of effort

Classifying typically Swedish design would most likely result in a list of words ranging from ‘boring’ to ‘stylish’, ‘timeless’ and ‘classy’. The palette is inspired by nature; neutral tones and colours, black, white and fifty shades of grey. And whether it’s talking about their weather, or painting their living rooms, Brits just seem to love grey.

Swedish fashion leaves nothing to chance. The sophisticated and simplistic style might come across as effortless, but with a lot of effort put into it. There’s a conscious thought behind everything from fabric choices to shape and cut. The Swedish mentality of equality is present also in fashion – it’s designed to be worn by anyone, at any time. Maybe this is what the Brits loves about it? A few smart buys and you can style your outfit for any occasion without having to blow your budget.

Sustainability

Swedes might be known for their sense of fashion, but fashion is not all about looking good. Not only Sweden, but Scandinavia in general, is known for its flair for sustainability. Scandinavians have great respect for nature and the environment, which might be the reason why sustainable thinking is present in anything from business to fashion in Scandinavia.

Sustainability is not just a trendy add-on anymore – it’s inherent in most, if not all, Scandinavian brands nowadays. Swedish fashion brings together the environmental and sustainable awareness with a well thought-through and conscious design, which is exactly what the UK consumer desires. With Britain’s desire to live a little more Scandi, and a little bit more sustainable, building on your Swedish heritage gives you the best opportunity to succeed on the UK market. That’s what children’s clothing brand Newbie by Kappahl did when launching in the UK.

Newbie describes using their unique Scandinavian features and riding on the prevalent Scandi-trend as one of the factors behind its UK success. “The UK has a desire to live a little more ‘Scandi’. Drawing on our ‘Swedish-ness’ and emphasis on sustainability resonates strongly with what the UK consumer wants”.

Brand Sweden

Diamon, experts in supporting Swedish retail brands with international expansion, says that Swedish brands have a great chance at international success simply because of the Swedish origin and the powerful reputation of brand Sweden.

“Swedish brands are associated with quality, good design and simplicity – all offered at an attractive price. Sweden doesn’t boast many luxury brands; Swedish fashion is affordable luxury that appeals to a broader audience.”

World famous and revolutionary brands like IKEA, Spotify & Volvo have helped to improve the success of other Swedish brands. These high-profile businesses from Northern Europe are leading their industries and all doing their bit to strengthen the power of brand Sweden to the world. 

No place like London

With Swedish brands like Newbie, A Day’s March and Mini Rodini opening stores in London in the recent years, it’s inevitable to think that there is more opportunity for more Swedish fashion stores to succeed on the UK market, even in a time when the British high street is at a crossroads.

Swedish men’s fashion brand A Day’s March opened their first international store in central London in 2018. Their decision to open a shop in London was based on what people argue is the reason that physical stores are struggling – e-commerce. Many of their international e-commerce consumers were based in London. But successful e-commerce didn’t stop A Day’s March from wanting more. “Brick-and-mortar is not dead. There might be a shift towards online, but we believe in the mix of e-commerce and physical stores,” they say. The mix of online and offline can really make your brand stand out in a time when more shopping takes place online, as retail stores allow brands to engage with the consumer and create a powerful customer experience.

So we know that the Brits love everything Swedish, but why do Swedish brands want to set up shop in London? Diamon explains, “London has always been one of the most important places to be seen in for fashion brands. If you make it in London, it’s a seal of approval that your brand is interesting to the world”.

The UK market is large and the UK consumer, especially in London, is design conscious with a love for everything Swedish and Scandinavian. London as a fashion capital with multicultural influences is a gateway to the rest of the world. Whether you are looking for international recognition or using the UK as a steppingstone, if you can make it in London you can make it anywhere.

Expand to the UK

The world has London on its retina. And the Brits have their eyes on Scandinavia. If you want your brand to gain international exposure then London is the place to be, and now is a better time than ever. The UK has a strong interest in Swedish brands and riding on the Scandi-trend can take you further, sooner. In a world where the high street is struggling, Swedish businesses have all the opportunity to capitalise on UK success.

Goodwille supports many Swedish retail and fashion businesses in the UK, including Acne, Daniel Wellington, Lindex and Newbie by Kappahl. Read about some of the retail businesses we have assisted with their expansion to the UK here, or contact us today for more information.

Goodwille sponsors London Bootcamp

Sweden is great at producing innovative startups, many that have grown to become unicorns! The international opportunity is great for Swedish startups, if only they dare to take the leap!

Goodwille, who has supported Swedish tech businesses like iZettle, Readly and Tobii in the UK, have a special love for Swedish startups with the ambition to conquer the world outside the homeland. That’s why we are happy to sponsor London Bootcamp that gives selected Swedish startups the boost they need to take the step!

About London Bootcamp, Tech Forum and Tech Fest

London Bootcamp is a newly introduced accelerator programme for Swedish startups, organised by the Swedish Chamber of Commerce for the UK and the Swedish Agency for Economic and Regional Growth (Tillväxtverket). The one-week programme takes place in London, Europe’s hotbed for startups and tech businesses, and coincides with London Tech Week. It offers selected startups the opportunity to learn everything the need to know about scaling up their business.

London is one of the top destinations for ambitious and innovative Swedish startups that want to expand internationally. The tech delegation of startups will during London Bootcamp meet with leading experts in scaling tech businesses. Goodwille, with vast experience helping Swedish businesses establish in the UK, will share our best tips for UK success. Our session presents the typical journey for setting up in the UK and the options, risks and costs associated with expanding to the UK. We will reveal common pitfalls to avoid, key success factors and the practical steps necessary to launch in the UK. The startups will leave with hands-on advice and be better equipped to tackle an international scaleup.

The Bootcamp culminates in Tech Forum, this year themed ‘Scaling future technologies’ held at Google’s UK HQ on Thursday 13th June. Tech Forum invites startups, investors and anyone with an interest in tech to come together to discuss what defines disruptive technologies. The Forum is succeeded by Tech Fest, offering excellent networking opportunities while overlooking London from Google UK’s rooftop, where the Bootcamp participants get to pitch to leading tech experts and investors.

If you are not one of the lucky startups to participate in London Bootcamp, you should definitely join the Tech Forum and Tech Fest! It will, without a doubt, be one of the highlights of London Tech Week 2019!

Read more about London Bootcamp and the events here.

Britain will always be open for business: Alexander’s 5 tips to secure UK success

This is an advertorial by Goodwille, originally posted in The Link Magazine April 2019 issued by the Swedish Chamber of Commerce for the UK. Read the magazine here.

Goodwille, a Patron of the Swedish Chamber, have been helping Swedish businesses with their expansion to the UK for over 20 years. Alexander Goodwille, who recently celebrated his second year as CEO, shares his top 5 tips to give you the best chance at UK success.

1. Pitching your products and services

No matter how many times you’ve successfully sold your products and services in your home country, your pitch needs to be tailored to meet local standards when you enter a new market. In some cases, a few minor tweaks to your content or format may be all that’s required. However, in some cases, a total overhaul might be necessary to reach your target market. When researching the UK market, be sure to look at potential changes to your pitching early so that you are well-prepared and not taken by surprise by cultural differences.

2. Build on previous successes

If your product or service has been successful in Sweden, there’s no reason to think that it will not achieve similar or even greater heights following your UK expansion. In fact, the more success you have had at ‘home’, the more likely you are to succeed in a new location. Remember that the UK market is highly competitive, so be sure to capitalise on your successful track record as it will make your UK pitch much stronger.

3. Choose the right location

The location that you choose for your new UK office is very important to your success. There are a number of factors to consider, including whether your business is sales or product driven. You must also research potential talent pools, since recruiting the right staff will be essential to the success of your new venture.

Ease of travel by road, rail and air are also important aspects of your location to consider, especially if you are intending to commute regularly from Sweden. Logistics are also important if you have a product to distribute, and locating your business somewhere central to the main motorway network may also be something that is important from both a practical and costings perspective.

There are often government grants available, designed to attract businesses to certain regions, so it can be worth looking at cities other than London.

4. Make sure you’re ready, not just wanting

International expansion is a noble goal, but you can’t hope to succeed unless your business is sorted at the local level. It’s not just about ensuring you have the funds to cover expansion either. Growing your business into new markets will take a lot of your time and focus. Unresolved problems in your local marketplace will inevitably interrupt your dedication and expansion plans. If the problems are serious, it could even hamper the success of your expansion, so make sure you have a firm footing before you leap.

5. Do your research & ask for help

It’s beyond important that you invest as much time as possible to understand your intended marketplace. It sounds obvious, but the expansion process can be easily stalled by unexpected issues.

Learn how the UK market operates and what it requires. Not only will it make your entry as seamless as possible, it will also give you the best possible chance to achieve success in the long run. Consider every aspect of your operation from supply, through delivery, and into customer aftercare.

Make sure you spend enough time in the UK and get to know the new market properly. Do not underestimate the importance of local partners, like Goodwille, that can guide you through local regulations and introduce you to the right people!

To find out more about how Goodwille can support you with your UK expansion, or existing UK operation, please contact me directly on alexander.goodwille@goodwille.com

Beers, Burgers & Bullseye!

Grab your colleagues and join Team Goodwille for a fun darts night!

We invite our clients to come along for Beers, Burgers & Bullseye at Flight Club Victoria on 21st May. Food, drinks and of course a darts tournament will be on the agenda for the evening, where our clients and the Goodwille team can enjoy a good laugh together! Our very own gamemaster will make sure we all have the best time and we have reserved a private area just for us. It will be a relaxed and informal event with lots of expected high-fiving and cheering.

But don’t forget – it is a tournament and one person will be crowned the winner on the night. Will you be the one walking away with eternal honour and glory as the best darts player of us all? Only time will tell, but one thing is for certain – you can’t miss this! Sign up to this unforgettable event by sending an email to james.service@goodwille.com.

Details

Date: Tuesday 21st May
Time: 6.15-9.15pm
Location: Flight Club Victoria

The event is open to all our clients, but we kindly ask you to RSVP to James Service to get your name on the guest list.

Hope to see you there!
/ Team Goodwille

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The best UK Market Entry Advice in 2019

The UK is a great place for business! Successful growing businesses from abroad often look to the UK when planning an international expansion; it’s a business-friendly environment with a strong talent pool and good access to capital. Where else could be a better place to grow your international business?

However, entering a new market require some planning and also, sometimes, some expert advice and support. Our friends at Rochester PR Group, a London-based PR agency specialised in market entry PR, have compiled the best UK Market Entry tips from leading market entry experts in the 2019 edition of their UK Market Entry Advice booklet.

With more than 20 years’ experience helping foreign businesses enter the UK market, Goodwille was asked to contribute with our best advice on how to succeed in the UK. These are the top Do’s and Don’ts that our CEO Alexander Goodwille thinks businesses should consider when launching in the UK;

Do

Focus on what is important to you, delegate everything else. Take specialist advice, especially in areas where you have no expertise or which are not core to your business growth.

Research your market and your competition. Find a niche and build from there.

Network. Tap into anywhere you can to get help – nothing works better than a personal introduction.

Don’t

Don’t make assumptions. What works at home may not work in the UK.

Don’t rush. Plan and budget – but if it’s new technology you need to be first to market.

Don’t underestimate how important it is to get agreements right, especially employee and supplier contracts.

Want more advice on how to maximise your chances of success when setting up a business in the UK? Download your copy of the 2019 edition of the Market Entry Advice Booklet here.

Goodwille has over 20 years’ experience helping businesses from abroad establish in the UK. Our services are designed to manage the practical aspect of setting up and running a UK operation, so you can focus on your core business! If you are considering the UK for your next international move, get in touch with us today to find out how we can help you.