Running for a Good Cause

On 21st July 2019, Team Goodwille are joining thousands of runners winding their way through Central London together for the ASICS London 10K 2019!

Running the London 10K for charity has become a tradition and this summer we are running to raise money for our company charity MicroLoan Foundation. Their incredible work helps the poorest women in sub-Saharan Africa to work their way out of poverty. Goodwille has supported MicroLoan for several years and we are proud to support their work which has a lasting impact.

Support our runners Rachael (Senior Financial Controller), Jacqui (HR Manager), Johanna (Marketing Executive) and Isabelle (Corporate Legal Assistant) and help us raise funds for a good cause on our JustGiving page. All contributions, however large or small, are greatly appreciated and make a longstanding impact and difference. All funds raised for MicroLoan Foundation will provide more loans and business training to women in sub-Saharan Africa.

About the MicroLoan Foundation

MicroLoan is a different kind of charity, offering hope, not handouts to impoverished women in rural sub-Saharan Africa. Their small business loans and business training enable these women to build businesses and move towards financial sustainability. By giving hope and not handouts, MicroLoan empowers women in sub-Saharan to work their way out of poverty. Read more about the impact that MicroLoan has on women’s life on

Interested in reading more about how Goodwille support charities and the activities we undertake to raise money for good causes? Check out our Charity Page.

A Good Deed – Running for Charity

Running for a Good Cause.

On 14 October 2018, The Royal Parks Half Marathon takes place in London. The race takes runners on a stunning tour through London; past some of the capital’s world-famous landmarks and through four of London’s eight Royal Parks – Hyde Park, The Green Park, St James’s Park and Kensington Gardens.

Running The Royal Parks Half Marathon is not only a good way to do some sightseeing of our beautiful capital, but it’s also the perfect occasion to run for a good cause and raise money for charity!

We are running for our company charity MicroLoan Foundation. MicroLoan Foundation is a UK-based charity that empowers women in sub-Saharan to work their way out of poverty. Through small loans, business training and ongoing guidance, these women learn to build businesses capable of sustained success. By giving hope and not handouts, MicroLoan provides the poorest women in sub-Saharan Africa with the tools and skills needed to move towards financial sustainability and to become self-sufficient.

Help us raise money for MicroLoan! Do a Good Deed and donate to our cause on our donation page. The money you help us raise will provide more loans and business training to women living in sub-Saharan Africa.

Interested in reading more about how Goodwille support charities and the activities we undertake to raise money for good causes? Check out our Charity Page.

Running for the MicroLoan Foundation

Some of the Goodwille team are running for our chosen charity, the MicroLoan Foundation during April

London Marathon
Financial Controller, David Roxburgh, will run the London Marathon on the 24th April to raise money for charity.  Sponsor David here.

Hackney Half Marathon
Annika’s Aces, a four person team of Goodwille staff (David Roxburgh, Jacqui Brown & Louisa Adde) and her son (Nicholas) will be taking part in the Hackney Half Marathon on the 30th April.

About MicroLoan Foundation
They give hope, not handouts, to help women in Africa work their way out of poverty. Their vision is for a world where all those living in poverty have the opportunity to build better lives for themselves and their families, by providing them with the skills and tools to start small businesses, helping them to become self-sufficient for their daily needs.

Announcement: Annika Goodwille (Updated)

A memory fundraising page has been created by Annika’s sons to celebrate the life of Annika, with all donations going to the MicroLoan Foundation, a charity close to her heart.

The MicroLoan Charity helps women in Africa set-up their own businesses, providing small business loans and ongoing training helping to move women towards financial sustainability and work their way out of poverty.

It is with the greatest sadness that the Board and Staff of Goodwille have to inform you of the death, on 6th July 2016, after a short illness, of our Founder and Chairman, Annika Åman-Goodwille.

It has been one of Annika’s greatest achievements that she has succeeded in infusing her Goodwille colleagues with her own remarkable dedication. This shared commitment has ensured that the company has achieved consistent, sustainable growth on sound financial foundations. Annika has fostered Goodwille’s reputation as “good people to do business with”, to the point where highly valued clients have become longstanding business friends.

Svend Littauer and Kevin Rutter will continue to run the Goodwille business on a day to day basis. You should expect normal service in our commitment to your business. If you have any questions please contact Svend or Kevin.

Svante Adde has been involved with Goodwille for the last 7-8 years and will take over as non-executive Chairman. Alexander Goodwille, who has been Head of IT at the company for two years, has also joined the Board.

The Goodwille and Åman families continue to support the business both in the short and longer terms, as a respect to Annika’s legacy in Goodwille.


Annika’s funeral will will be held on Friday 5th August at The Swedish Church, 6 Harcourt St, London W1H 4AG at 2 p.m. Service with drinks and refreshments after. There will also be a Memorial in Sweden on Hven at a later date.

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