Scaling for Success – Unlock your UK potential

Goodwille hosted together with Nordic Startup Awards and Pleo the webinar “Scaling for Success” with the aims to inform high growth Nordic startups and founders on how to take their first step into one of the world’s biggest economies, the United Kingdom. The speakers wereKevin Rutter, CFO of Goodwille, Jacqui Brown, HR Manager, Goodwille, Kim Balle, CEO & Co-Founder of Nordic Startup Awards and Eoin O’Liathain, Sales Director at Pleo. 

Watch the video recording here or read the key points below:

How long is the process of expanding to the UK?

Goodwille shared their insights as to what companies can expect when thinking of expanding to the UK. They covered questions on timeframes, costs and hiring talent during the expansion process. You can read more about everything you need to know when starting a business in the UK here, and how Goodwille can help you make the transition smoother here.

Brexit and expanding to the UK?

The UK formally left the EU on 31 January 2020, the Transition Period began immediately after and is due to end on 31 December 2020. There remains a lot of uncertainty on what will follow after Brexit but there are some things companies can start preparing for;

  • GDPR and Data Privacy
  • Movements of Goods
  • Movements of People

Pleo expanding to the UK

Pleo chose to expand to the UK because of the great market opportunity the UK has to offer. There is no language barrier between the Brits and the Danes and it was easy to utilise their Nordic resources to do work in the UK. Pleo set up an expansion team and started flying back and forth between London and Copenhagen every week taking “every small opportunity, meeting or sale and treated it as a great success. “

Is a Nordic company attractive for the UK marketplace?

Pleo made sure they leveraged their Scandinavian brand & history. A lot of international markets idolise the Nordics as a futuristic market with excellent design, and good quality products and services, which can be highly attractive to businesses entering a new market.  

Strategic positioning when entering a new market

Further advice from Pleo is to leverage your strategic positioning as much as possible by distinguishing the whole company in a valuable way from competitions and deliver value to specific customer segments. By differentiating their solution from others helped Pleo a great deal to their value proposition. 

Hiring the right talent when scaling in the UK

After six months of continuous travel between the UK and Denmark, Pleo started to scale and rented an office in a co-working space. A lesson learned during the scaling process was hiring the right talent.

It is easy to find talented people in the UK, that perhaps also speaks a Nordic language. However, accordingly, to Eoin O’Liathain, it’s crucial to find a talent who knows the UK market and culture.

The UK is now the largest market by revenue for Pleo. They have their own office in Shoreditch, London with 28 employees and over 4000 customers. 

To find out more on how Goodwille can help you enter, grow and scale in the UK, please contact 

Nordic Startup Awards and Goodwille strengthening their partnership in 2020

[Press release – May 18, 2020] Following two successful years of working together, Nordic Startup Awards and Goodwille are pleased to announce they have renewed their strategic partnership for the 8th season of Nordic Startup Awards. This year, the two will deepen their partnership, with Goodwille taking ownership of the “Best Founder of the Year” category as well as hosting webinars for startups around themes of expansion to the UK, scaling a UK team and fundraising in the UK.

The Nordic edition of the Global Startup Awards, the world’s largest independent startup ecosystem competition, is a series of events in the Nordic countries with the mission to recognise and celebrate the startup talent in the region. Goodwille, whose roots are firmly tied to the Nordic countries have helped hundreds of tech businesses, including regional and national finalists of the Nordic Startup Awards, enter the UK market.

Kim Balle, Co-Founder & CEO of the Nordic Startup Awards said: “Our shared interest and knowledge of the Nordic startup ecosystem makes us strong partners. We’re excited to continue our collaboration this year, and Goodwille’s extensive experience in supporting Nordic businesses with their expansion to the UK is no doubt an asset for our stakeholders.”

James Service, Marketing Manager of Goodwille said: “We’ve been working with startups for over two decades, so this partnership is a great opportunity for us to celebrate and recognise the top talent in the Nordic startup ecosystem. We are excited to take the next step in our long-standing partnership with new activities and category ownership this year.”

Over 3,300 companies were nominated for the Nordic Startup Awards in 2019, and the applicants received tens of thousands of individual public votes from across the 5 participating Nordic countries. To contribute to the global recovery from COVID-19, all activities, including the Grand Final Days, will take place online in 2020. This provides an exciting opportunity for Nordic Startup Awards to be a frontrunner of a new way of doing things in the future.

Press Contacts

Kim Balle, Co-Founder & CEO, Nordic Startup Awards

James Service, Marketing Manager, Goodwille

Find out more

Goodwille Joins the Regional Jury for Nordic Startup Awards

Press release 13 May 2019

Following a successful first year, Goodwille are excited to announce that they have strengthened their strategic partnership with Nordic Startup Awards (NSAwards), and joined the Regional Jury for the NSAwards Grand Finale 2019.

For the 6th year running, the NSAwards will be recognising the individuals, startups and ecosystem supporters that contribute to the boiling hot Nordic startup scene. The prestigious startup competition and events series culminates in the Grand Finale that not only celebrates and showcases the great achievements in the region, but also provides the network and connections to go further. The winners of the Nordic Grand Finale will compete in the Global Finale to be crowned the best talents of the global startup ecosystem in 2019.

Kim Balle, Co-Founder & CEO of the Nordic Startup Awards says “We’re very pleased to have Goodwille on the Regional Jury this year. Their experience helping Nordic businesses to get a foothold in the UK where many Nordic startups begin their international expansion makes them a great addition to the jury, as they know what the world outside the Nordic region is looking for in startups”.

Goodwille has vast experience helping startups and tech businesses, including previous NSAwards nominees and winners, with expanding to the UK from the Nordics. Goodwille first became a Nordic Partner to the NSAwards in 2018 to strengthen their position as the leader in helping businesses from the Nordic region with their expansion to the UK.

James Service, Marketing Manager of Goodwille says “We’re excited to continue our partnership with NSAwards and to offer our support to Nordic startups with the ambition to expand globally. We’re proud to share our experience of helping startups and tech businesses establish in the UK and provide invaluable insight to what’s needed to succeed internationally”.

Show your support for the actors that will shape our future – nominate your startup superhero to Nordic Startup Awards 2019! The national nominations for NSAwards open mid-May and the nomination deadline is 26th August. Seize the opportunity to apply yourself or nominate the individuals, startups and ecosystem supporters that you think deserve it the most.

CLICK HERE to get to the nomination page – and remember! Anyone can nominate anyone in any category, so spread the love and may be the best ones win!

Press Contacts

Kim Balle, Co-Founder & CEO, Nordic Startup Awards

James Service, Marketing Manager, Goodwille

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