Why Britain has a growing love for Swedish fashion

There has been an influx of Swedish fashion and retail businesses establishing in the UK over recent years. When you walk down Regent Street in London, you’ll pass one Swedish clothing store after another. During a time when many retail and fashion businesses struggle to remain on the high street, the opposite seems to be true for brands with Swedish roots. So, what is it about Swedish fashion that the Brits love so much?

Sweden has a worldwide reputation for being a role model; from innovation to social security, it is frequently at the forefront. This has resulted in the world, and especially the UK, casting their eyes towards the oblong country in the North for inspiration. And it seems that UK fashionistas love just about everything about Swedish clothing and design.

Swedish style – effortless with a lot of effort

Classifying typically Swedish design would most likely result in a list of words ranging from ‘boring’ to ‘stylish’, ‘timeless’ and ‘classy’. The palette is inspired by nature; neutral tones and colours, black, white and fifty shades of grey. And whether it’s talking about their weather, or painting their living rooms, Brits just seem to love grey.

Swedish fashion leaves nothing to chance. The sophisticated and simplistic style might come across as effortless, but with a lot of effort put into it. There’s a conscious thought behind everything from fabric choices to shape and cut. The Swedish mentality of equality is present also in fashion – it’s designed to be worn by anyone, at any time. Maybe this is what the Brits loves about it? A few smart buys and you can style your outfit for any occasion without having to blow your budget.

Sustainability

Swedes might be known for their sense of fashion, but fashion is not all about looking good. Not only Sweden, but Scandinavia in general, is known for its flair for sustainability. Scandinavians have great respect for nature and the environment, which might be the reason why sustainable thinking is present in anything from business to fashion in Scandinavia.

Sustainability is not just a trendy add-on anymore – it’s inherent in most, if not all, Scandinavian brands nowadays. Swedish fashion brings together the environmental and sustainable awareness with a well thought-through and conscious design, which is exactly what the UK consumer desires. With Britain’s desire to live a little more Scandi, and a little bit more sustainable, building on your Swedish heritage gives you the best opportunity to succeed on the UK market. That’s what children’s clothing brand Newbie by Kappahl did when launching in the UK.

Newbie describes using their unique Scandinavian features and riding on the prevalent Scandi-trend as one of the factors behind its UK success. “The UK has a desire to live a little more ‘Scandi’. Drawing on our ‘Swedish-ness’ and emphasis on sustainability resonates strongly with what the UK consumer wants”.

Brand Sweden

Diamon, experts in supporting Swedish retail brands with international expansion, says that Swedish brands have a great chance at international success simply because of the Swedish origin and the powerful reputation of brand Sweden.

“Swedish brands are associated with quality, good design and simplicity – all offered at an attractive price. Sweden doesn’t boast many luxury brands; Swedish fashion is affordable luxury that appeals to a broader audience.”

World famous and revolutionary brands like IKEA, Spotify & Volvo have helped to improve the success of other Swedish brands. These high-profile businesses from Northern Europe are leading their industries and all doing their bit to strengthen the power of brand Sweden to the world. 

No place like London

With Swedish brands like Newbie, A Day’s March and Mini Rodini opening stores in London in the recent years, it’s inevitable to think that there is more opportunity for more Swedish fashion stores to succeed on the UK market, even in a time when the British high street is at a crossroads.

Swedish men’s fashion brand A Day’s March opened their first international store in central London in 2018. Their decision to open a shop in London was based on what people argue is the reason that physical stores are struggling – e-commerce. Many of their international e-commerce consumers were based in London. But successful e-commerce didn’t stop A Day’s March from wanting more. “Brick-and-mortar is not dead. There might be a shift towards online, but we believe in the mix of e-commerce and physical stores,” they say. The mix of online and offline can really make your brand stand out in a time when more shopping takes place online, as retail stores allow brands to engage with the consumer and create a powerful customer experience.

So we know that the Brits love everything Swedish, but why do Swedish brands want to set up shop in London? Diamon explains, “London has always been one of the most important places to be seen in for fashion brands. If you make it in London, it’s a seal of approval that your brand is interesting to the world”.

The UK market is large and the UK consumer, especially in London, is design conscious with a love for everything Swedish and Scandinavian. London as a fashion capital with multicultural influences is a gateway to the rest of the world. Whether you are looking for international recognition or using the UK as a steppingstone, if you can make it in London you can make it anywhere.

Expand to the UK

The world has London on its retina. And the Brits have their eyes on Scandinavia. If you want your brand to gain international exposure then London is the place to be, and now is a better time than ever. The UK has a strong interest in Swedish brands and riding on the Scandi-trend can take you further, sooner. In a world where the high street is struggling, Swedish businesses have all the opportunity to capitalise on UK success.

Goodwille supports many Swedish retail and fashion businesses in the UK, including Acne, Daniel Wellington, Lindex and Newbie by Kappahl. Read about some of the retail businesses we have assisted with their expansion to the UK here, or contact us today for more information.

Goodwille Joins the Regional Jury for Nordic Startup Awards

Press release 13 May 2019

Following a successful first year, Goodwille are excited to announce that they have strengthened their strategic partnership with Nordic Startup Awards (NSAwards), and joined the Regional Jury for the NSAwards Grand Finale 2019.

For the 6th year running, the NSAwards will be recognising the individuals, startups and ecosystem supporters that contribute to the boiling hot Nordic startup scene. The prestigious startup competition and events series culminates in the Grand Finale that not only celebrates and showcases the great achievements in the region, but also provides the network and connections to go further. The winners of the Nordic Grand Finale will compete in the Global Finale to be crowned the best talents of the global startup ecosystem in 2019.

Kim Balle, Co-Founder & CEO of the Nordic Startup Awards says “We’re very pleased to have Goodwille on the Regional Jury this year. Their experience helping Nordic businesses to get a foothold in the UK where many Nordic startups begin their international expansion makes them a great addition to the jury, as they know what the world outside the Nordic region is looking for in startups”.

Goodwille has vast experience helping startups and tech businesses, including previous NSAwards nominees and winners, with expanding to the UK from the Nordics. Goodwille first became a Nordic Partner to the NSAwards in 2018 to strengthen their position as the leader in helping businesses from the Nordic region with their expansion to the UK.

James Service, Marketing Manager of Goodwille says “We’re excited to continue our partnership with NSAwards and to offer our support to Nordic startups with the ambition to expand globally. We’re proud to share our experience of helping startups and tech businesses establish in the UK and provide invaluable insight to what’s needed to succeed internationally”.

Show your support for the actors that will shape our future – nominate your startup superhero to Nordic Startup Awards 2019! The national nominations for NSAwards open mid-May and the nomination deadline is 21st July. Seize the opportunity to apply yourself or nominate the individuals, startups and ecosystem supporters that you think deserve it the most.

CLICK HERE to get to the nomination page – and remember! Anyone can nominate anyone in any category, so spread the love and may be the best ones win!

Press Contacts

Kim Balle, Co-Founder & CEO, Nordic Startup Awards
kim@globalstartupawards.com

James Service, Marketing Manager, Goodwille
james.service@goodwille.com

Britain will always be open for business: Alexander’s 5 tips to secure UK success

This is an advertorial by Goodwille, originally posted in The Link Magazine April 2019 issued by the Swedish Chamber of Commerce for the UK. Read the magazine here.

Goodwille, a Patron of the Swedish Chamber, have been helping Swedish businesses with their expansion to the UK for over 20 years. Alexander Goodwille, who recently celebrated his second year as CEO, shares his top 5 tips to give you the best chance at UK success.

1. Pitching your products and services

No matter how many times you’ve successfully sold your products and services in your home country, your pitch needs to be tailored to meet local standards when you enter a new market. In some cases, a few minor tweaks to your content or format may be all that’s required. However, in some cases, a total overhaul might be necessary to reach your target market. When researching the UK market, be sure to look at potential changes to your pitching early so that you are well-prepared and not taken by surprise by cultural differences.

2. Build on previous successes

If your product or service has been successful in Sweden, there’s no reason to think that it will not achieve similar or even greater heights following your UK expansion. In fact, the more success you have had at ‘home’, the more likely you are to succeed in a new location. Remember that the UK market is highly competitive, so be sure to capitalise on your successful track record as it will make your UK pitch much stronger.

3. Choose the right location

The location that you choose for your new UK office is very important to your success. There are a number of factors to consider, including whether your business is sales or product driven. You must also research potential talent pools, since recruiting the right staff will be essential to the success of your new venture.

Ease of travel by road, rail and air are also important aspects of your location to consider, especially if you are intending to commute regularly from Sweden. Logistics are also important if you have a product to distribute, and locating your business somewhere central to the main motorway network may also be something that is important from both a practical and costings perspective.

There are often government grants available, designed to attract businesses to certain regions, so it can be worth looking at cities other than London.

4. Make sure you’re ready, not just wanting

International expansion is a noble goal, but you can’t hope to succeed unless your business is sorted at the local level. It’s not just about ensuring you have the funds to cover expansion either. Growing your business into new markets will take a lot of your time and focus. Unresolved problems in your local marketplace will inevitably interrupt your dedication and expansion plans. If the problems are serious, it could even hamper the success of your expansion, so make sure you have a firm footing before you leap.

5. Do your research & ask for help

It’s beyond important that you invest as much time as possible to understand your intended marketplace. It sounds obvious, but the expansion process can be easily stalled by unexpected issues.

Learn how the UK market operates and what it requires. Not only will it make your entry as seamless as possible, it will also give you the best possible chance to achieve success in the long run. Consider every aspect of your operation from supply, through delivery, and into customer aftercare.

Make sure you spend enough time in the UK and get to know the new market properly. Do not underestimate the importance of local partners, like Goodwille, that can guide you through local regulations and introduce you to the right people!

To find out more about how Goodwille can support you with your UK expansion, or existing UK operation, please contact me directly on alexander.goodwille@goodwille.com

Four lessons UK businesses could learn from the Nordics

The Nordic countries regularly top the world happiness indexes, while also sitting at the top of lists measuring economy and productivity. It’s no wonder, then, that businesses around the world tend to look for inspiration in the business cultures of countries like Denmark, Sweden, and Norway. As you would expect, there are many subtle and not-so-subtle differences between cultures in these countries. However, there are some common themes that businesses in the UK looking to innovate may want to take note of.

Less hierarchy, more democracy

Nordic businesses tend to be arranged in flat structures, with little respect for rigid hierarchies or displays of power. Fundamental to business in these countries is the idea of trust. Employees trust managers to keep their best interests at heart, and managers trust employees to act independently and get on with the job. Decision making is done in a democratic manner. In Sweden in particular, everyone is expected to have their say in company meetings.

Communication is key

Following the reduced importance of hierarchy, lines of communication in Nordic businesses tend to be short, with colleagues always able to confer with management. This leads to a generally informal culture – employees are usually on first name terms with management, and socialising with fellow colleagues is expected. If your Danish business associate suggests you grab a beer after work, it really would be rude not to!

Ethics first

Nordic countries tend to have a strong sense of ethics, with a low tolerance for corruption and high regard for environmental issues. A downside of this is that reaching a decision can sometimes take a long time, as each employee’s take on a matter is valued and the ethical impact of each decision is carefully weighed.

Benefits and welfare

Nordic countries are famous for their excellent benefits and strong welfare systems. Sweden, for example, has one of the most generous parental leave policies in the world. All employees in Denmark are entitled to five weeks of annual leave. And in Norway, a policy of transparency regarding salaries has lead to narrow wage gaps and strong pay equality. Higher taxes supports the strong welfare systems to minimise the fear of employment gaps for those not in work. These benefits and the security of the welfare systems have lead to happier employees and, in turn, more productive companies.

Nordic values are increasingly influencing businesses world-wide, and businesses form the Nordic region are highly regarded in the UK especially. If you are a Nordic business thinking about expanding into the UK, you should speak to us. We have been helping Nordic businesses successfully launch in the UK for 20 years and would love to help you too! Contact Goodwille today to find out more how we can help you get started on the UK market.

Goodwille takes a seat on the Council of the Norwegian-British Chamber of Commerce

Goodwille are active members of the Chambers of Commerce for our core markets. Last year we reinstated our Partner Membership with the Norwegian-British Chamber of Commerce to strengthen our position in the Norwegian business community. In early 2019, our Marketing Manager James Service joined the Council of the Norwegian-British Chamber of Commerce to work more closely together with the Chamber to further support its important mission and role for the Norwegian business community in the UK.

In this interview with James, he shares his thoughts about taking a seat on the Council of the NBCC and the important roles of international Chambers of Commerce!

Why did you join the Council of the NBCC?

I think it’s an exciting time to be part of the Norwegian-British Chamber of Commerce! There has been a new sense of energy in the Chamber over the past 18 months and there is real opportunity for development and growth in the NBCC. I really look forward to being part of the journey!

There were three reasons why I chose to join the NBCC Council;

  • My experience and the value I can offer the Chamber
  • My own personal development
  • Goodwille investment (to get an understanding as to the direction of the Chamber)

What knowledge and experience do you bring to the Council and the Chamber?

I have been marketing the Goodwille brand into the Nordic region for about 10 years. There is a direct link between the work I do in my job at Goodwille and the areas I can support the Chamber with. I think with my personal connections and the experience I have working across the marketing mix (especially with websites, social media and event organising), we can spread the message further and ensure more companies benefit from joining the NBCC.

How do you think it will benefit you to be on the Council?

 It’s great experience for me to sit around the table with people who have such a wealth of experience. I sit on the Council with people from KBR and DNB, among other. When you are regularly in an environment with people who have this level of experience it can only benefit you both personally and professionally.

Why is it important for Goodwille to have a representative on the Council of the NBCC? 

I chose to join the Council mainly for my own personal development. However Goodwille puts a significant investment, both time and financially into all the Nordic Chambers, and it’s important for us to get an understanding as to the direction they are moving.

Why should companies get involved with Chambers of Commerce?

The NBCC offers a great platform for members to spread the message about their company. It’s a great context to be seen in, especially if you have Norwegian-British ties. Through direct introductions, industry leading events and networking opportunities, you never really know who you will meet. The NBCC provides the platform for you to meet new people, and if you have the resource to make the most of it, it will undoubtedly benefit you and your business.

Interested in knowing more about the Norwegian-British Chamber of Commerce? Read about their membership options, business and networking opportunities and upcoming events on the Norwegian-British Chamber of Commerce’s website

NSAwards Grand Finale

Nordic Startup Awards Grand Finale 2018 took place on the 30th October, and Goodwille as Nordic Partners of the NSAwards were of course on site in Copenhagen to celebrate the best of Nordic startups and entrepreneurs. Our Marketing Manager James Service gave a run down on the Awards, and below he reveals the highlights of the show and the startups and entrepreneurs that stood out extra among the best of the best Nordic businesses. 

It was a cold, wet and dreary Tuesday night in Copenhagen. But it was the Nordic Startup Awards Grand Finale, and Goodwille (a Nordic Partner) are one of a few service providers joining the elite in Nordic Tech at the Østre Gasværk Teater.

It’s got everything you could want from an awards ceremony, but it’s wrapped in an energy and warmth generated by the finalists. There is talk of collaboration not competition, with Thorbjorg Helga Vigfusdottir, winner of the people’s choice asking the other Nordic Countries to help her in raising the profile of Iceland.

For me, there were a few winners and speeches which really stood out, and I wanted to share them with you.

Best HealthTech Startup – Nightingale Health

Nightingale Health, a healthcare startup from Finland who are disrupting and revolutionising the healthcare sector – or, as their CEO put it, the sickcare sector. Nightingale Health are creating pioneering products for the active prevention of lifestyle diseases, with their blood testing technology providing 50 times more data than current solutions.

We heard their CEO speak earlier in a panel, and he asked the audience “What’s better than someone offering you $1Billion for your company?”.

“Telling them no”, he replied.

An excited Finn isn’t something found very often, but this guy was inspiring, warming and oozing with the entrepreneur mentality. Sadly Nightingale Health missed out on the Startup of the Year award, but we are excited to see them later this year at SLUSH.

Ecosystem Hero of the Year – Sissel Hansen

Sissel Hansen, the founder of the book series Startup Guide (available at good book stores, online and at the Goodwille offices) got the biggest cheer of the night from the crowd. An emotional speech in which she declared she was “passionate about passionate people”. Sissel launched her book series with no knowledge of publishing, but she had no problems telling the “expert” publisher who joined her on the journey that’s not how they were going to do it. She made it clear that if you do what you’ve always done, you’re going to get the same results. You could see how much it meant to both Sissel and the crowd for her to be recognised with this accolade; and for that, it was one of my highlights.

Best AI/Machine Learning Startup – Corti

An AI assistant that helps emergency service call takers better diagnose patients. Corti analyses everything the caller says and shares. The platform is used by the emergency services in Copenhagen right now and helping to save lives. The recipient of the award said he couldn’t wait to take it back to the team who were still working, in their basement, at 9pm. Whilst we all gathered to celebrate their success, the people who built it work tirelessly to improve it, for our future benefit – it’s this passion and commitment that’s inspiring.

Saga Robotics, who see Brexit as an opportunity for their robotic fruit picking business picked up the award for best Foodtech Agritech Startup. Whilst 657 Oslo, the home to over 225 talented individuals beat Maria01 and Minc to the prize of Best Coworking Space.

For the startups, it’s the recognition. They spend long hours, days and years, working on disrupting or revolutionising an industry that they are passionate about, with no guarantees of success. And it’s their commitment to their product which makes our world easier, more comfortable, safer or healthier.

For us it was a privilege to join the Grand Finale, and we look forward to developing our partnership with the Nordic Startup Awards, and supporting many of their winners and finalists, both past and present, with their future UK Market Entry.

Find out more about the Nordic Startup Awards & Goodwille by reading our partnership press release here.

In the picture: all regional winners at the NSAwards Grand Finale 2018

Why startups are flocking to Oslo

Oslo is fast becoming the place to be for tech startups, rivalling the more traditional Silicon Valley area as somewhere to make money and develop new products.

Once a city known for its maritime industry and rich oil reserves, Oslo is keeping up with the digital world by pushing innovation in cutting-edge tech. Indeed, according to last year’s State of the City report for Oslo, Norway’s capital saw an impressive 160% rise in startup investments in 2017, representing the largest rise in Scandinavia bar Sweden.

A move away from oil to eco-friendly tech

Oslo’s focused efforts on tech have in part been prompted by competition in the oil market. Low oil prices in Venezuela and the Middle East have had a significant effect on the sale of Norway’s primary export. In an effort to retain the country’s spot as the eighth wealthiest country in the world and to assuage the effects of climate change caused by the burning of fossil fuels, Norwegian leaders are turning to green tech.

This fits in with Norway’s recent commitment to sustainability. Currently, it is one of the only countries in the world to have introduced a carbon emissions tax, with the government offering a subsidy of 25% for fuel-efficient vehicles. In this way, Oslo is the perfect place for startups looking to make money while retaining their green credentials and helping to fight the ever-encroaching problem of climate change.

Socially-minded – the next big thing in the startup world

The question of how a startup will benefit society in general – as well as the customers it directly serves – is becoming an increasingly pressing issue for entrepreneurs everywhere. According to the State of City report, around 15% of tech investments in Norway in 2016 were tailored towards sustainability, demonstrating the attractiveness of green credentials to socially-minded investors.

A move away from Silicon Valley

Whether deciding to opt for Oslo or not, it is generally becoming accepted that Silicon Valley is no longer the mecca that it once was for tech entrepreneurs. Since 2014, the number of so-called ‘unicorns’ (startups valued at over $1bn) in the area has declined by almost 50%, with more popping up in Asia and Europe, particularly Nordic countries.

If you are looking at expanding your startup beyond your home market, you should talk to Goodwille. We have spent the past 20 years helping overseas businesses expand to the UK and have a large network of partners that can support international expansion to the UK and elsewhere in the world. Get in touch with us today for more information about how we can help your startup succeed in international markets.

Nordic Startup Awards announces Goodwille as a strategic UK partner

Press release 3 October 2018.

Clever Nordic businesses have spent the past five years battling it out to be crowned the Nordic Startup Awards, Startup of the Year. The Nordic Startup Awards maps, connects, promotes and celebrates the Nordic startup ecosystem, across all five countries, internally in the region as well as to the rest of the world.

NSAwards are excited to announce Goodwille as their strategic UK based Nordic Partner. Goodwille, whose roots are firmly tied to the Nordic countries have helped hundreds of tech businesses, including regional & national finalists of the Nordic Startup Awards, enter the UK market.

Kim Balle, Co-Founder & CEO of the Nordic Startup Awards says “It’s exciting to have Goodwille onboard as a Nordic Partner. Goodwille have an unrivalled track record of helping Nordic businesses with their expansion to the UK, and their experience will prove invaluable to our entrants and finalists”.

Nordic businesses often look to the UK when expanding outside of the region for the first time, and Goodwille have shared their vast experiences at London Tech Week, Oslo Innovation Week & later this year, SLUSH.

James Service, Marketing Manager of Goodwille says “We’ve been working closely with the Nordic startup scene for over two decades. This partnerships with the Nordic Startup Awards cements our position as the market leader in helping businesses from the Nordic region with their expansion to the UK.”

Over 2,500 companies were nominated for the Nordic Startup Awards in 2018, and the regional finalists received tens of thousands of nominations from across the Nordic countries.

With the five regional finals drawing to a close, the regional winners will battle it out at The Grand Finale in Copenhagen on the 30th October to win one of thirteen awards, including Founder of the Year, Best Accelerator or Incubator & Startup of the Year.

Press Contacts

Kim Balle, Co-Founder & CEO, Nordic Startup Awards
kim@globalstartupawards.com

James Service, Marketing Manager, Goodwille
james.service@goodwille.com

Oslo Innovation Week 2018

Oslo Innovation Week is getting closer and so is our event The world is ready for Norwegian tech (but are you ready fore the world?)! Join us at Oslo House of Innovation on 25 September for all the tips and advice you need to take your tech business to the next level! We have a great lineup of speakers covering everything tech startups need to know to conquer the world – from hiring for scale-up and winning PR tricks, to raising investment and getting up to speed quickly in new markets. And speaking of speakers, we have some great news to share!

We are happy and excited to announce that we have added Alliance Venture to the list of speakers at the event! Being the leading early stage investor in Norway, Alliance Ventures bring insights on what’s cooking on the Norwegian tech scene, opportunity in international markets (and where to go) and what to think about when raising investment for your startup. A great addition to the mix of advice on how to make a Norwegian startup an international success that startups attending the event can expect!

Tickets are free for tech businesses but you need to sign up to attend. Click HERE to get to the event sign up.

About the event

The event targets Norwegian Tech businesses that are ready to expand  to international markets. It will be an interactive seminar with speakers responsible for helping some of Norway’s fastest growing tech businesses tap in to & scale up in international markets, providing you with all the insights you need to take the big leap. We will also hear the success story of a Norwegian startup and advice from someone who has done the full journey and succeeded.

The seminar is followed by a networking session where you will get the chance to mingle with the speakers, like-minded entrepreneurs, people and businesses that have already made the journey, as well as experts that can advice you on what to think about when taking your businesses onto the international arena. We will also offer 1-2-1 sessions with all speakers for those interested!

Speakers

360 Leaders – Learn about the importance of building the right company culture and getting the right people when going from startup to scaleup and expanding into new areas. 360 Leaders is a market-leading executive search firm that provides leadership talent to the world’s most innovative tech companies, including Apple, Facebook, iZettle and Schibsted Media Group.

Alliance Venture – Scaling your business and expanding to new markets can be costly. Venture Capital firm Alliance Venture is the leading early stage investor in Norway that invest in tech companies with global potential and work with them to expand internationally. They will talk about the exciting tech scene in Norway and how to leverage that in international markets, what they as investors see as the hottest tech right now and what they look for in companies they invest in.

Deliberate PR – As a small, Nordic business ready to take on the world, you need to showcase to potential investors, strategic partners, employees, and users what makes you unique and scalable. Deliberate PR helps Nordic startups make the news with creative strategies and clever news themes. They will speak about how you can use news to your advantage and show examples of how they have created PR campaigns that helped Nordic startups succeed around the world.

No Isolation – With the help of Deliberate PR, Norwegian startup No Isolation made a huge buzz in the media as part of their UK launch campaign. They will share their amazing story and the decision to expand internationally early on, and provide both inspiration and advice on expanding abroad from Norway.

Goodwille & Escalon – The co-hosts of the event! Together we’ve helped businesses from Norway expand into the UK & US markets for decades. We will share our insights and tips on how to get to market quickly, and the opportunities in the UK and US markets for Norwegian businesses.

Events details

Date: Tuesday 25 September 2018
Time: 10am-1pm
Location: Oslo House of Innovation (OHOI), 4th floor, Skippergata 22, 0154 Sentrum, Oslo, Norway
Tickets: Grab your ticket HERE!

About Oslo Innovation Week

Oslo Innovation Week is an annual happening inviting people from all around the world to Norway’s capital city for conferences, talks, pitching, workshops and networking with like-minded, change-driven corporates, entrepreneurs, startups and organisations. 2018’s edition in the 13th Oslo Innovation Week around, this year held between 24-28 September. Oslo Innovation Week is owned by the City of Oslo and Innovation Norway, with Oslo Business Region as project manager. Check out the full programme for OIW 2018 on oiw.no/.

Goodwille are co-hosting event in Oslo during Oslo Innovation Week

Oslo has been ranked the #1 city in the world in terms of quality of life and is one of the most business friendly cities in the world. The Norwegians are known to be digitally advanced and early adopters of new technology – because of this, the start-up scene is booming and Norwegian Tech is hotter than ever.

As part of Oslo Innovation Week 2018, Goodwille together with our friends at Escalon Services are co-hosting the event The World is Ready for Norwegian Tech (but are you ready for the world). Join us on 25 September and learn what it takes to expand your businesses abroad!

About the event

The event targets Norwegian Tech businesses that (think they) are ready to leave koselig behind and expand their business to international markets! It will be an interactive seminar with speakers who are responsible for helping some of Norway’s fastest growing tech businesses tap in to & scale up in international markets, providing you with all the insights you need to take the big leap. The seminars will cover all aspects of what you need to think about, from  raising investment, raising your profile and how to make the right decisions when going from Oslo to the rest of the world.

The seminar is followed by a networking session where you will get the chance to mingle with the speakers, like-minded entrepreneurs, people and businesses that have already done the journey, as well as experts that can advice you on what to think about when taking your businesses onto the international arena.

EVENTS DETAILS

Date: Tuesday 25 September 2018
Time: 10am-12.30pm
Location: Oslo House of Innovation (OHOI), 4th floor, Skippergata 22, 0154 Sentrum, Oslo, Norway
Tickets: Grab your ticket HERE!

Are you interested in being actively involved in the event as sponsor or speaker, please get in touch with James Service at james.service@goodwille.com.

About Oslo Innovation Week

Oslo Innovation Week is an annual happening inviting people from all around the world to Norway’s capital city for conferences, talks, pitching, workshops and networking with like-minded, change-driven corporates, entrepreneurs, startups and organisations. 2018’s edition in the 13th Oslo Innovation Week around, this year held between 24-28 September. Oslo Innovation Week is owned by the City of Oslo and Innovation Norway, with Oslo Business Region as project manager. Check out the full programme for OIW 2018 on oiw.no/.