Join our Oslo Innovation Week event

Norwegian explorer Liv Arnesen made international headlines in 1994 as the first woman in the world to ski solo and unsupported to the South pole – a 50-day expedition that took her 745 miles.

Join our OSLO Innovation Week seminar, exclusively available to the CEOs & Founders of 60 Norwegian startup and scaleups looking to expand internationally, to hear one of Norway’s greatest ever female explorers, Liv, share the battles and rewards when you dare to dream. It can be a lonely world when you work in a startup, and it can be a really lonely world when you travel 50 days unsupported to the South Pole.

In this powerful conference, TedX speaker Liv will share and discuss leadership in small teams, risk management and how to find the courage in yourself when the going gets tough. All startups will hit hurdles, especially when so many dream of going to new countries. Join this conference to find out more about the challenges you will face when you dare to explore outside of Norway.

Event details

Date: 25 September 2019
Venue: The Lounge @ Mesh, 3 Tordenskiolds gate, 0160 Sentrum, Oslo
Time: 10:00 – 12:30
Tickets: Grab your ticket HERE!

Tickets are available free of charge to Norwegian startup CEO & Founders. To request your free ticket, please contact the organiser directly on james.service@goodwille.com for a discount code.

About Oslo Innovation Week

Oslo Innovation Week is an annual happening inviting people from all around the world to Norway’s capital city. Celebrating all things innovation, OIW brings together change-driven corporates, entrepreneurs, startups and organisations for conferences, pitching, workshops and networking. 2019’s edition in the 14th Oslo Innovation Week around, this year held between 23-27 September. Oslo Innovation Week is owned by the City of Oslo and Innovation Norway, with Oslo Business Region as project manager. Check out the full programme for OIW 2019 on oiw.no.

Goodwille Joins the Regional Jury for Nordic Startup Awards

Press release 13 May 2019

Following a successful first year, Goodwille are excited to announce that they have strengthened their strategic partnership with Nordic Startup Awards (NSAwards), and joined the Regional Jury for the NSAwards Grand Finale 2019.

For the 6th year running, the NSAwards will be recognising the individuals, startups and ecosystem supporters that contribute to the boiling hot Nordic startup scene. The prestigious startup competition and events series culminates in the Grand Finale that not only celebrates and showcases the great achievements in the region, but also provides the network and connections to go further. The winners of the Nordic Grand Finale will compete in the Global Finale to be crowned the best talents of the global startup ecosystem in 2019.

Kim Balle, Co-Founder & CEO of the Nordic Startup Awards says “We’re very pleased to have Goodwille on the Regional Jury this year. Their experience helping Nordic businesses to get a foothold in the UK where many Nordic startups begin their international expansion makes them a great addition to the jury, as they know what the world outside the Nordic region is looking for in startups”.

Goodwille has vast experience helping startups and tech businesses, including previous NSAwards nominees and winners, with expanding to the UK from the Nordics. Goodwille first became a Nordic Partner to the NSAwards in 2018 to strengthen their position as the leader in helping businesses from the Nordic region with their expansion to the UK.

James Service, Marketing Manager of Goodwille says “We’re excited to continue our partnership with NSAwards and to offer our support to Nordic startups with the ambition to expand globally. We’re proud to share our experience of helping startups and tech businesses establish in the UK and provide invaluable insight to what’s needed to succeed internationally”.

Show your support for the actors that will shape our future – nominate your startup superhero to Nordic Startup Awards 2019! The national nominations for NSAwards open mid-May and the nomination deadline is 26th August. Seize the opportunity to apply yourself or nominate the individuals, startups and ecosystem supporters that you think deserve it the most.

CLICK HERE to get to the nomination page – and remember! Anyone can nominate anyone in any category, so spread the love and may be the best ones win!

Press Contacts

Kim Balle, Co-Founder & CEO, Nordic Startup Awards
kim@globalstartupawards.com

James Service, Marketing Manager, Goodwille
james.service@goodwille.com

Goodwille sponsors London Bootcamp

Sweden is great at producing innovative startups, many that have grown to become unicorns! The international opportunity is great for Swedish startups, if only they dare to take the leap!

Goodwille, who has supported Swedish tech businesses like iZettle, Readly and Tobii in the UK, have a special love for Swedish startups with the ambition to conquer the world outside the homeland. That’s why we are happy to sponsor London Bootcamp that gives selected Swedish startups the boost they need to take the step!

About London Bootcamp, Tech Forum and Tech Fest

London Bootcamp is a newly introduced accelerator programme for Swedish startups, organised by the Swedish Chamber of Commerce for the UK and the Swedish Agency for Economic and Regional Growth (Tillväxtverket). The one-week programme takes place in London, Europe’s hotbed for startups and tech businesses, and coincides with London Tech Week. It offers selected startups the opportunity to learn everything the need to know about scaling up their business.

London is one of the top destinations for ambitious and innovative Swedish startups that want to expand internationally. The tech delegation of startups will during London Bootcamp meet with leading experts in scaling tech businesses. Goodwille, with vast experience helping Swedish businesses establish in the UK, will share our best tips for UK success. Our session presents the typical journey for setting up in the UK and the options, risks and costs associated with expanding to the UK. We will reveal common pitfalls to avoid, key success factors and the practical steps necessary to launch in the UK. The startups will leave with hands-on advice and be better equipped to tackle an international scaleup.

The Bootcamp culminates in Tech Forum, this year themed ‘Scaling future technologies’ held at Google’s UK HQ on Thursday 13th June. Tech Forum invites startups, investors and anyone with an interest in tech to come together to discuss what defines disruptive technologies. The Forum is succeeded by Tech Fest, offering excellent networking opportunities while overlooking London from Google UK’s rooftop, where the Bootcamp participants get to pitch to leading tech experts and investors.

If you are not one of the lucky startups to participate in London Bootcamp, you should definitely join the Tech Forum and Tech Fest! It will, without a doubt, be one of the highlights of London Tech Week 2019!

Read more about London Bootcamp and the events here.

Britain will always be open for business: Alexander’s 5 tips to secure UK success

This is an advertorial by Goodwille, originally posted in The Link Magazine April 2019 issued by the Swedish Chamber of Commerce for the UK. Read the magazine here.

Goodwille, a Patron of the Swedish Chamber, have been helping Swedish businesses with their expansion to the UK for over 20 years. Alexander Goodwille, who recently celebrated his second year as CEO, shares his top 5 tips to give you the best chance at UK success.

1. Pitching your products and services

No matter how many times you’ve successfully sold your products and services in your home country, your pitch needs to be tailored to meet local standards when you enter a new market. In some cases, a few minor tweaks to your content or format may be all that’s required. However, in some cases, a total overhaul might be necessary to reach your target market. When researching the UK market, be sure to look at potential changes to your pitching early so that you are well-prepared and not taken by surprise by cultural differences.

2. Build on previous successes

If your product or service has been successful in Sweden, there’s no reason to think that it will not achieve similar or even greater heights following your UK expansion. In fact, the more success you have had at ‘home’, the more likely you are to succeed in a new location. Remember that the UK market is highly competitive, so be sure to capitalise on your successful track record as it will make your UK pitch much stronger.

3. Choose the right location

The location that you choose for your new UK office is very important to your success. There are a number of factors to consider, including whether your business is sales or product driven. You must also research potential talent pools, since recruiting the right staff will be essential to the success of your new venture.

Ease of travel by road, rail and air are also important aspects of your location to consider, especially if you are intending to commute regularly from Sweden. Logistics are also important if you have a product to distribute, and locating your business somewhere central to the main motorway network may also be something that is important from both a practical and costings perspective.

There are often government grants available, designed to attract businesses to certain regions, so it can be worth looking at cities other than London.

4. Make sure you’re ready, not just wanting

International expansion is a noble goal, but you can’t hope to succeed unless your business is sorted at the local level. It’s not just about ensuring you have the funds to cover expansion either. Growing your business into new markets will take a lot of your time and focus. Unresolved problems in your local marketplace will inevitably interrupt your dedication and expansion plans. If the problems are serious, it could even hamper the success of your expansion, so make sure you have a firm footing before you leap.

5. Do your research & ask for help

It’s beyond important that you invest as much time as possible to understand your intended marketplace. It sounds obvious, but the expansion process can be easily stalled by unexpected issues.

Learn how the UK market operates and what it requires. Not only will it make your entry as seamless as possible, it will also give you the best possible chance to achieve success in the long run. Consider every aspect of your operation from supply, through delivery, and into customer aftercare.

Make sure you spend enough time in the UK and get to know the new market properly. Do not underestimate the importance of local partners, like Goodwille, that can guide you through local regulations and introduce you to the right people!

To find out more about how Goodwille can support you with your UK expansion, or existing UK operation, please contact me directly on alexander.goodwille@goodwille.com

Amsterdam startup scene

It’s not hard to understand the reason Amsterdam is known as the startup capital of Europe! There are so many thriving new businesses in the Dutch capital, including Adyen, Elastic and Booking.com. Some of the reasons to choose Amsterdam as a base for your business expansion or European startup include:

– It’s an attractive city in which to live and work, with a huge pool of international work talent to draw on for recruitment purposes. The city has an amazing history and a compact size, making it easy to travel between different areas. English is widely spoken so communication is generally not an issue for English speakers.

– Amsterdam is a tech-savvy city, so it’s not surprising companies like Tesla, NextDoor and Netflix chose this location as a European HQ

– Amsterdam has a great infrastructure and connectivity with other major European cities, like Paris, London, Berlin and Stockholm which makes it easy to grow any business. The capital is also home to one of the highest broadband concentrations in the world

Setting up a business in Amsterdam

Amsterdam is ideal for startups as business costs are remarkably low. KPMG highlight that the Netherlands is one of the top countries for low business location costs, particularly in the digital arena and for research and development.

Starting up a business in Amsterdam is remarkably easy. If you’re based outside the EU you can apply for a Startup Visa and will just need an innovative business plan in place and the available financial resources to prove you can exist for at least a year in the Netherlands. What’s more, there are a variety of innovation incentives and R&D tax credits available to provide even more incentive to grow your new business in Amsterdam.

When you initially start up your business you need to pay €50 to register at the local Chamber of Commerce, although incorporated businesses (like a BV) will need to pay for a notarial deed, which costs around €300. It’s not essential to have startup capital prior to registering a BV, either.

Once your startup is registered with the Chamber of Commerce, all details are automatically passed on to the Tax and Customs Administration, known as Belastingdienst. The business is then issued a VAT registration number.

The corporate income tax rate in the Netherlands is 20% on the first €200,000 of business profits, with 25% due on any profits over this amount.

If you’re planning an international expansion, you should get in touch with Goodwille! We’re experts in helping businesses expand to the UK and can provide advice and support with everything you need for a successful expansion. 

Advice for launching a fintech startup in London

If you’re looking to expand your international fintech business or start up a new venture in the London area, you are probably already aware that London is known as the world’s fintech capital. It is an attractive startup location for foreign businesses wanting to expand internationally, and the most popular destination for Asian and American companies expanding into Europe.

Goodwille specialises in assisting international businesses set up companies in the UK. Check out our advice for setting up a fintech company in the UK:

UK business climate

Despite Brexit, the UK startup scene is thriving and many businesses still look to London to launch European operations. The UK government offers comprehensive guidance for overseas businesses thinking about launching in the UK.

Setting up a UK company

Setting up a UK company is a pretty straight-forward and quick process. Company incorporation is done via Companies House, UK’s registrar of companies, which is responsible for holding information about all companies in the UK. Albeit the incorporation process in itself is simple, we recommend you seek specialist advice to make sure your company is set up with Articles of Association, minutes and other legal essentials. Goodwille’s Corporate Legal department can help with setting up a UK entity and help with ongoing compliance for your UK company.

Payroll issues

If you plan to employ workers in your company, you will also need to be registered for UK PAYE. PAYE, pay-as-you-earn, is the system used for the deduction of income tax and National Insurance contributions. The UK is in the process of making tax digital, so it is important to opt for a payroll provider that can meet all required obligations, now and in the future. Statutory pension contributions may also need to be deducted from employee salaries and your business is likely to be required to contribute towards employee pensions, too. Goodwille specialise in payroll and pension and can answer any questions about payroll or pension requirements in the UK.

Potential grants or funding

The UK offers access to a mature and streamlined business grants and funding sector. London fintech providers could well qualify for R&D tax credits or other funding awarded by Innovate UK.

Goodwille can help you launch your London fintech business. We offer legal, finance, HR, payroll and insurance advice to ensure your new company meets all UK requirements. Get in touch with us today to find out more.

The tech problems that startups will address in 2019

Each year, evolving demands for technology-based solutions and emerging worldwide trends create a set of problems that tech startups look to solve in innovative and exciting ways, making them financial successes and disruptors on a global scale.

As we dive into 2019, these are some of the tech areas that we predict tech startups will try to address this year.

Blockchain technology

Bitcoin’s blockchain network is frequently criticised for requiring hugely intensive computing power in order to run. A recent study by Elite Fixtures discovered that in South Korea, one of the world’s leading Bitcoin hubs, the cost of electricity to mine a single Bitcoin is $26,000. In addition to these costs, the cost of setting up and maintaining a blockchain network.

Moving forward, startups will need to look at how they can improve cost and time efficiency for blockchain systems. If this is achieved, cryptocurrencies have a real chance of becoming adopted as a legitimate form of tender for many more companies and customers globally, as the benefits will outweigh the costs to a much greater degree.

Internet of Things

There are currently around 14 billion devices connected to the internet, and this is due to rise in the coming years as the Internet of Things drives innovation and convenience in people’s everyday lives.

Voice-activated devices have begun to have a meaningful presence in people’s homes, but the technology can often be unreliable, inaccurate and expensive, leading to a poor user experience overall. Startups that can create connected devices that are affordable to all demographics and which boast seamless command tools will enjoy a hugely successful 2019.

Payments

Card payments have overtaken cash in 2018 for the first time, but consumers want even more when it comes to paying for their goods. While in stores, contactless cards are all well and good, but the speed and simplicity are nullified if shoppers are still made to wait in lengthy queues to pay.

Technology that allows shoppers to pay for their shopping on-the-go or automatically in stores, creating a fully interactive and swift shopping experience, will be a major trend moving forward in retail. Startups that can produce the necessary technology to create completely frictionless shopping experiences will be successful in 2019 and beyond.

Goodwille has helped some of the hottest Nordic tech startups with starting up in the UK. If you need help with launching your tech startup in the UK, get in touch with Goodwille today.

Get to know the speakers of our Slush 2018 event

Expand to England – Event on scaling up and market entry to the UK

Slush Helsinki is the world’s leading startup event, gathering over 20,000 techies with one common goal – to celebrate entrepreneurship, making a sustainable and positive impact through tech, and facilitate meetings between companies and entrepreneurs of the future.

Slush takes place on 4-5 December in and around Helsinki, along with several side events taking place all around the Finland’s capital. Goodwille, together with Department for International Trade, are proud to host the Slush side event EXPAND TO ENGLAND on the 4th of December. The event will provide companies with everything they need to expand internationally.

About the event

Hosted by Goodwille and the Department for International Trade, EXPAND TO ENGLAND will provide you with everything you need to succeed in the UK. Attendees will learn how to raise investment, how to promote yourself internationally, and how avoid the pitfalls many others have fallen into.

This event is for startups, SME’s, entrepreneurs and businesses looking to establish in the UK, as well as mentors and advisors helping tech businesses succeed on UK’s tech scene. It will be an interactive seminar with experts on international expansion, followed by networking and 1-2-1 sessions with the experts.

About the speakers

Goodwille help businesses from the Nordic region expand into and scale in the UK. Goodwille have over 20 years of experience supporting businesses with all the essential services needed to operate on the UK market. They know what’s needed to run a UK business, and this knowledge combined with understanding how business works in your home market makes the move from the Nordics to the UK smooth. Let Goodwille take care of the practical UK side of your business while you focus on your core business!

DIT – Department for International Trade is an international economic department of the UK government, operating to secure UK and global prosperity by promoting and financing international trade and investment, championing free trade. The responsibilities of the Department include bringing together policy, promotion and financial expertise to break down barriers to trade and investment and promoting British trade and investment across the world. This includes helping foreign businesses locate in the UK, as well as helping UK businesses expand overseas. In Finland, the free of charge and confidential services of the UK Department for International Trade (DIT) are available for those companies that are looking to set up a subsidiary, expand their current operations or carry out R&D in the UK.

Business Finland is an accelerator of global growth by helping businesses go global and supporting and funding innovations. Their top experts and the latest research data enable companies to seize market opportunities and turn them into success stories. Business Finland aims to develop Finland to be the most attractive and competitive innovation environment in which companies are able to grow, change, and succeed.

Rochester PR are specialist in market entry who advise international clients and brands on successfully entering the UK market. Whilst Rochester delivers all that you would expect from an agency in terms of its services for example media relations campaigns; social media and influencer campaigns; event management; content creation and marketing, it recognises that market entry clients are different. They require specialist advice and a flexible approach.  Everything Rochester does is about getting your brand to be better known and understood, helping deliver more business.

Jester is a premier executive coaching and leadership development company that works with some of the fastest growing companies in the Nordics on change. Jester helps CEOs and their management teams to boost growth through leadership and manage change within the company.

EVENT DETAILS

Date: 4 December 2018
Venue: Meeting Park Forum, 20 B Mannerheimintie, 00100 Helsinki
Time: 17:00 – 20:00

17:00 Registration
17:30 – 19:00 Seminars with Q&A
19:00 – 20:00 Networking, Drinks & Nibbles with 1 – 2 – 1

NSAwards Grand Finale

Nordic Startup Awards Grand Finale 2018 took place on the 30th October, and Goodwille as Nordic Partners of the NSAwards were of course on site in Copenhagen to celebrate the best of Nordic startups and entrepreneurs. Our Marketing Manager James Service gave a run down on the Awards, and below he reveals the highlights of the show and the startups and entrepreneurs that stood out extra among the best of the best Nordic businesses. 

It was a cold, wet and dreary Tuesday night in Copenhagen. But it was the Nordic Startup Awards Grand Finale, and Goodwille (a Nordic Partner) are one of a few service providers joining the elite in Nordic Tech at the Østre Gasværk Teater.

It’s got everything you could want from an awards ceremony, but it’s wrapped in an energy and warmth generated by the finalists. There is talk of collaboration not competition, with Thorbjorg Helga Vigfusdottir, winner of the people’s choice asking the other Nordic Countries to help her in raising the profile of Iceland.

For me, there were a few winners and speeches which really stood out, and I wanted to share them with you.

Best HealthTech Startup – Nightingale Health

Nightingale Health, a healthcare startup from Finland who are disrupting and revolutionising the healthcare sector – or, as their CEO put it, the sickcare sector. Nightingale Health are creating pioneering products for the active prevention of lifestyle diseases, with their blood testing technology providing 50 times more data than current solutions.

We heard their CEO speak earlier in a panel, and he asked the audience “What’s better than someone offering you $1Billion for your company?”.

“Telling them no”, he replied.

An excited Finn isn’t something found very often, but this guy was inspiring, warming and oozing with the entrepreneur mentality. Sadly Nightingale Health missed out on the Startup of the Year award, but we are excited to see them later this year at SLUSH.

Ecosystem Hero of the Year – Sissel Hansen

Sissel Hansen, the founder of the book series Startup Guide (available at good book stores, online and at the Goodwille offices) got the biggest cheer of the night from the crowd. An emotional speech in which she declared she was “passionate about passionate people”. Sissel launched her book series with no knowledge of publishing, but she had no problems telling the “expert” publisher who joined her on the journey that’s not how they were going to do it. She made it clear that if you do what you’ve always done, you’re going to get the same results. You could see how much it meant to both Sissel and the crowd for her to be recognised with this accolade; and for that, it was one of my highlights.

Best AI/Machine Learning Startup – Corti

An AI assistant that helps emergency service call takers better diagnose patients. Corti analyses everything the caller says and shares. The platform is used by the emergency services in Copenhagen right now and helping to save lives. The recipient of the award said he couldn’t wait to take it back to the team who were still working, in their basement, at 9pm. Whilst we all gathered to celebrate their success, the people who built it work tirelessly to improve it, for our future benefit – it’s this passion and commitment that’s inspiring.

Saga Robotics, who see Brexit as an opportunity for their robotic fruit picking business picked up the award for best Foodtech Agritech Startup. Whilst 657 Oslo, the home to over 225 talented individuals beat Maria01 and Minc to the prize of Best Coworking Space.

For the startups, it’s the recognition. They spend long hours, days and years, working on disrupting or revolutionising an industry that they are passionate about, with no guarantees of success. And it’s their commitment to their product which makes our world easier, more comfortable, safer or healthier.

For us it was a privilege to join the Grand Finale, and we look forward to developing our partnership with the Nordic Startup Awards, and supporting many of their winners and finalists, both past and present, with their future UK Market Entry.

Find out more about the Nordic Startup Awards & Goodwille by reading our partnership press release here.

In the picture: all regional winners at the NSAwards Grand Finale 2018

How socially-minded startups are changing the world of business

The nature of startups has changed. A 2018 study by the Global Entrepreneurship Monitor revealed that one third of all startups are set up with a social or environmental focus rather than purely looking to make a profit.

What’s changed?

The change has been fuelled by young, socially-minded entrepreneurs who have had it with the moral failings of companies that they’ve grown up with. It’s been a decade since the Great Recession, when the incompetency and greed of Wall Street bankers sent the world into meltdown, and it seems that the start-up community have taken it upon themselves to create a new style of business leadership, and change what it means to be a ‘business’.

Examples of successful social enterprises are shoe company TOMS, who donate a pair of shoes to a child in need for every pair they sell, and London-based Soap Co., who employ blind, disabled and disadvantaged people to manufacture their body care products.

Of course, these new startups aren’t charities. They still look to make a profit, and the entrepreneurs who head them up still want to have long and illustrious business careers. But the question that is asked now among start-up communities isn’t simply how much money you can make; it’s how disruptive you can be.

This disruption comes in more traditional forms, such as re-defining an industry by finding a niche in the market or changing consumer habits by providing simple solutions to complex problems, but now social enterprises seek another form of disruption as an indicator of success: how much can you better the lives of disadvantaged people?

The creation of social enterprises

The UK government currently facilitates the creation of social enterprises by offering grants, and loans are available from banks such as NatWest and Triodos to help socially and environmentally conscious entrepreneurs to set up UK businesses.

All over the world, communities should be smiling at the good intentions of these young business people who are rallying against the profit hungry corporations that hold so much influence over global trade. We can only hope that these big business giants take note of how social enterprises are redefining how businesses should behave. If they do, the world will become a much better place.

If you are looking at setting up a business in the UK, Goodwille can help you take care about the practical business aspects of your UK operation. This means that you can focus on disrupting the UK market and making the world a better place while we make sure you are good to go and comply with necessary regulations in the UK. Get in touch with us today to hear more about how we can support your startup.