Lindex is one of the first companies to sign-up to a sustainable cotton initiative led by The Prince of Wales’s International Sustainability Unit. The initiative is in line with Lindex goal that 100 per cent of the fashion company’s cotton will come from more sustainable sources by 2020, where Lindex has reached 91 per cent so far.
The Prince of Wales’s International Sustainability Unit’s cotton initiative is unique as it is the first industry commitment on sustainable cotton. Through the initiative, 13 major companies come together and commit to ensuring that 100 per cent of the cotton they use comes from more sustainable sources by 2025. By participating in the initiative, Lindex contributes to increasing demand and use of more sustainable cotton, which is essential in ensuring long term sustainability within the cotton sector as a whole.
“To achieve change on a big scale it is crucial that we work together in the industry. We are therefore proud to be part of this important global initiative. In a short amount of time we have made great progress with our cotton at Lindex, where 91 per cent comes from more sustainable sources today, and we look forward to continuing this important work”, says Ingvar Larsson, CEO at Lindex.
On May 24 Lindex participated, together with the 12 other companies, in a meeting attended by HRH The Prince of Wales for the initiative in London.