Goodwille sponsors London Bootcamp

Sweden is great at producing innovative startups, many that have grown to become unicorns! The international opportunity is great for Swedish startups, if only they dare to take the leap!

Goodwille, who has supported Swedish tech businesses like iZettle, Readly and Tobii in the UK, have a special love for Swedish startups with the ambition to conquer the world outside the homeland. That’s why we are happy to sponsor London Bootcamp that gives selected Swedish startups the boost they need to take the step!

About London Bootcamp, Tech Forum and Tech Fest

London Bootcamp is a newly introduced accelerator programme for Swedish startups, organised by the Swedish Chamber of Commerce for the UK and the Swedish Agency for Economic and Regional Growth (Tillväxtverket). The one-week programme takes place in London, Europe’s hotbed for startups and tech businesses, and coincides with London Tech Week. It offers selected startups the opportunity to learn everything the need to know about scaling up their business.

London is one of the top destinations for ambitious and innovative Swedish startups that want to expand internationally. The tech delegation of startups will during London Bootcamp meet with leading experts in scaling tech businesses. Goodwille, with vast experience helping Swedish businesses establish in the UK, will share our best tips for UK success. Our session presents the typical journey for setting up in the UK and the options, risks and costs associated with expanding to the UK. We will reveal common pitfalls to avoid, key success factors and the practical steps necessary to launch in the UK. The startups will leave with hands-on advice and be better equipped to tackle an international scaleup.

The Bootcamp culminates in Tech Forum, this year themed ‘Scaling future technologies’ held at Google’s UK HQ on Thursday 13th June. Tech Forum invites startups, investors and anyone with an interest in tech to come together to discuss what defines disruptive technologies. The Forum is succeeded by Tech Fest, offering excellent networking opportunities while overlooking London from Google UK’s rooftop, where the Bootcamp participants get to pitch to leading tech experts and investors.

If you are not one of the lucky startups to participate in London Bootcamp, you should definitely join the Tech Forum and Tech Fest! It will, without a doubt, be one of the highlights of London Tech Week 2019!

Read more about London Bootcamp and the events here.

Britain will always be open for business: Alexander’s 5 tips to secure UK success

This is an advertorial by Goodwille, originally posted in The Link Magazine April 2019 issued by the Swedish Chamber of Commerce for the UK. Read the magazine here.

Goodwille, a Patron of the Swedish Chamber, have been helping Swedish businesses with their expansion to the UK for over 20 years. Alexander Goodwille, who recently celebrated his second year as CEO, shares his top 5 tips to give you the best chance at UK success.

1. Pitching your products and services

No matter how many times you’ve successfully sold your products and services in your home country, your pitch needs to be tailored to meet local standards when you enter a new market. In some cases, a few minor tweaks to your content or format may be all that’s required. However, in some cases, a total overhaul might be necessary to reach your target market. When researching the UK market, be sure to look at potential changes to your pitching early so that you are well-prepared and not taken by surprise by cultural differences.

2. Build on previous successes

If your product or service has been successful in Sweden, there’s no reason to think that it will not achieve similar or even greater heights following your UK expansion. In fact, the more success you have had at ‘home’, the more likely you are to succeed in a new location. Remember that the UK market is highly competitive, so be sure to capitalise on your successful track record as it will make your UK pitch much stronger.

3. Choose the right location

The location that you choose for your new UK office is very important to your success. There are a number of factors to consider, including whether your business is sales or product driven. You must also research potential talent pools, since recruiting the right staff will be essential to the success of your new venture.

Ease of travel by road, rail and air are also important aspects of your location to consider, especially if you are intending to commute regularly from Sweden. Logistics are also important if you have a product to distribute, and locating your business somewhere central to the main motorway network may also be something that is important from both a practical and costings perspective.

There are often government grants available, designed to attract businesses to certain regions, so it can be worth looking at cities other than London.

4. Make sure you’re ready, not just wanting

International expansion is a noble goal, but you can’t hope to succeed unless your business is sorted at the local level. It’s not just about ensuring you have the funds to cover expansion either. Growing your business into new markets will take a lot of your time and focus. Unresolved problems in your local marketplace will inevitably interrupt your dedication and expansion plans. If the problems are serious, it could even hamper the success of your expansion, so make sure you have a firm footing before you leap.

5. Do your research & ask for help

It’s beyond important that you invest as much time as possible to understand your intended marketplace. It sounds obvious, but the expansion process can be easily stalled by unexpected issues.

Learn how the UK market operates and what it requires. Not only will it make your entry as seamless as possible, it will also give you the best possible chance to achieve success in the long run. Consider every aspect of your operation from supply, through delivery, and into customer aftercare.

Make sure you spend enough time in the UK and get to know the new market properly. Do not underestimate the importance of local partners, like Goodwille, that can guide you through local regulations and introduce you to the right people!

To find out more about how Goodwille can support you with your UK expansion, or existing UK operation, please contact me directly on alexander.goodwille@goodwille.com

Four lessons UK businesses could learn from the Nordics

The Nordic countries regularly top the world happiness indexes, while also sitting at the top of lists measuring economy and productivity. It’s no wonder, then, that businesses around the world tend to look for inspiration in the business cultures of countries like Denmark, Sweden, and Norway. As you would expect, there are many subtle and not-so-subtle differences between cultures in these countries. However, there are some common themes that businesses in the UK looking to innovate may want to take note of.

Less hierarchy, more democracy

Nordic businesses tend to be arranged in flat structures, with little respect for rigid hierarchies or displays of power. Fundamental to business in these countries is the idea of trust. Employees trust managers to keep their best interests at heart, and managers trust employees to act independently and get on with the job. Decision making is done in a democratic manner. In Sweden in particular, everyone is expected to have their say in company meetings.

Communication is key

Following the reduced importance of hierarchy, lines of communication in Nordic businesses tend to be short, with colleagues always able to confer with management. This leads to a generally informal culture – employees are usually on first name terms with management, and socialising with fellow colleagues is expected. If your Danish business associate suggests you grab a beer after work, it really would be rude not to!

Ethics first

Nordic countries tend to have a strong sense of ethics, with a low tolerance for corruption and high regard for environmental issues. A downside of this is that reaching a decision can sometimes take a long time, as each employee’s take on a matter is valued and the ethical impact of each decision is carefully weighed.

Benefits and welfare

Nordic countries are famous for their excellent benefits and strong welfare systems. Sweden, for example, has one of the most generous parental leave policies in the world. All employees in Denmark are entitled to five weeks of annual leave. And in Norway, a policy of transparency regarding salaries has lead to narrow wage gaps and strong pay equality. Higher taxes supports the strong welfare systems to minimise the fear of employment gaps for those not in work. These benefits and the security of the welfare systems have lead to happier employees and, in turn, more productive companies.

Nordic values are increasingly influencing businesses world-wide, and businesses form the Nordic region are highly regarded in the UK especially. If you are a Nordic business thinking about expanding into the UK, you should speak to us. We have been helping Nordic businesses successfully launch in the UK for 20 years and would love to help you too! Contact Goodwille today to find out more how we can help you get started on the UK market.

Dynamic business culture: the UK vs. Germany vs. the Nordics

The nations of Northern Europe have much in common; large, powerful economies, liberal and social democracies, open minds and forward-thinking attitudes.

When it comes to business, however, there are some huge differences in culture that are important to understand. Research conducted by Richard D. Lewis, a British linguist and communications expert, highlights some of the key elements of negotiation style country by country:

Germany

On the whole, the German business approach is extremely straightforward, direct and logical. Both parties are expected to do their due diligence before a negotiation, amassing evidence and clarifying their points prior to any debate. Germans like to work through problems by realistic examinations of facts before working towards cautious, yet firm and pragmatic agreements.

Great Britain and Northern Ireland

The Brits and the Irish have a penchant for understated, excessively polite and occasionally humorous negotiation tactics that can often leave their more direct business partners at a loss. This style can either be extremely effective or completely fail to meet it’s objectives, depending on how it’s deployed. However, similar to the other countries of Northern Europe, Brits value clarity, punctuality and an understanding of the facts and technical details of the situation – they might just take longer to directly state their goals.

Sweden

Mr. Lewis identified the Swedes’ discussion techniques as amongst the most holistic and wide-ranging in Northern Europe, often bringing in points which might otherwise be glossed over. Following an open discussion, negotiations will tend to be simple and clear. The Nordic nations value a direct approach towards language, and Sweden is no exception.

Denmark

Denmark appears to have adopted a blend of styles, a combination that has proved particularly effective in business negotiations. Danes are meticulous about evidence similar to the approach taken by many Germans. At the same time they take broad consideration of the evidence like their neighbours, the Swedes. They mix this with a tendency to talk around, or avoid if you prefer, certain sensitive points like the Brits. There have been several high profile business cases proving the Danish negotiation approach in recent years.

Of course, these are generalisations and not a description of how every nation will operate. However, thinking about how cultural differences might affect your negotiation tactics can be a powerful tool for understanding the current economic and political landscape of Europe.

Goodwille work with helping companies from the Nordic and Germanic region enter into the UK market. With 20 years of experience bridging the gap between our clients’ home market and the UK, we can help your businesses with the transition into the UK to ensure a smooth entry. If you are thinking about expanding your business to the UK, get in touch with us today to find out how we can help you. 

NSAwards Grand Finale

Nordic Startup Awards Grand Finale 2018 took place on the 30th October, and Goodwille as Nordic Partners of the NSAwards were of course on site in Copenhagen to celebrate the best of Nordic startups and entrepreneurs. Our Marketing Manager James Service gave a run down on the Awards, and below he reveals the highlights of the show and the startups and entrepreneurs that stood out extra among the best of the best Nordic businesses. 

It was a cold, wet and dreary Tuesday night in Copenhagen. But it was the Nordic Startup Awards Grand Finale, and Goodwille (a Nordic Partner) are one of a few service providers joining the elite in Nordic Tech at the Østre Gasværk Teater.

It’s got everything you could want from an awards ceremony, but it’s wrapped in an energy and warmth generated by the finalists. There is talk of collaboration not competition, with Thorbjorg Helga Vigfusdottir, winner of the people’s choice asking the other Nordic Countries to help her in raising the profile of Iceland.

For me, there were a few winners and speeches which really stood out, and I wanted to share them with you.

Best HealthTech Startup – Nightingale Health

Nightingale Health, a healthcare startup from Finland who are disrupting and revolutionising the healthcare sector – or, as their CEO put it, the sickcare sector. Nightingale Health are creating pioneering products for the active prevention of lifestyle diseases, with their blood testing technology providing 50 times more data than current solutions.

We heard their CEO speak earlier in a panel, and he asked the audience “What’s better than someone offering you $1Billion for your company?”.

“Telling them no”, he replied.

An excited Finn isn’t something found very often, but this guy was inspiring, warming and oozing with the entrepreneur mentality. Sadly Nightingale Health missed out on the Startup of the Year award, but we are excited to see them later this year at SLUSH.

Ecosystem Hero of the Year – Sissel Hansen

Sissel Hansen, the founder of the book series Startup Guide (available at good book stores, online and at the Goodwille offices) got the biggest cheer of the night from the crowd. An emotional speech in which she declared she was “passionate about passionate people”. Sissel launched her book series with no knowledge of publishing, but she had no problems telling the “expert” publisher who joined her on the journey that’s not how they were going to do it. She made it clear that if you do what you’ve always done, you’re going to get the same results. You could see how much it meant to both Sissel and the crowd for her to be recognised with this accolade; and for that, it was one of my highlights.

Best AI/Machine Learning Startup – Corti

An AI assistant that helps emergency service call takers better diagnose patients. Corti analyses everything the caller says and shares. The platform is used by the emergency services in Copenhagen right now and helping to save lives. The recipient of the award said he couldn’t wait to take it back to the team who were still working, in their basement, at 9pm. Whilst we all gathered to celebrate their success, the people who built it work tirelessly to improve it, for our future benefit – it’s this passion and commitment that’s inspiring.

Saga Robotics, who see Brexit as an opportunity for their robotic fruit picking business picked up the award for best Foodtech Agritech Startup. Whilst 657 Oslo, the home to over 225 talented individuals beat Maria01 and Minc to the prize of Best Coworking Space.

For the startups, it’s the recognition. They spend long hours, days and years, working on disrupting or revolutionising an industry that they are passionate about, with no guarantees of success. And it’s their commitment to their product which makes our world easier, more comfortable, safer or healthier.

For us it was a privilege to join the Grand Finale, and we look forward to developing our partnership with the Nordic Startup Awards, and supporting many of their winners and finalists, both past and present, with their future UK Market Entry.

Find out more about the Nordic Startup Awards & Goodwille by reading our partnership press release here.

In the picture: all regional winners at the NSAwards Grand Finale 2018

Nordic Startup Awards announces Goodwille as a strategic UK partner

Press release 3 October 2018.

Clever Nordic businesses have spent the past five years battling it out to be crowned the Nordic Startup Awards, Startup of the Year. The Nordic Startup Awards maps, connects, promotes and celebrates the Nordic startup ecosystem, across all five countries, internally in the region as well as to the rest of the world.

NSAwards are excited to announce Goodwille as their strategic UK based Nordic Partner. Goodwille, whose roots are firmly tied to the Nordic countries have helped hundreds of tech businesses, including regional & national finalists of the Nordic Startup Awards, enter the UK market.

Kim Balle, Co-Founder & CEO of the Nordic Startup Awards says “It’s exciting to have Goodwille onboard as a Nordic Partner. Goodwille have an unrivalled track record of helping Nordic businesses with their expansion to the UK, and their experience will prove invaluable to our entrants and finalists”.

Nordic businesses often look to the UK when expanding outside of the region for the first time, and Goodwille have shared their vast experiences at London Tech Week, Oslo Innovation Week & later this year, SLUSH.

James Service, Marketing Manager of Goodwille says “We’ve been working closely with the Nordic startup scene for over two decades. This partnerships with the Nordic Startup Awards cements our position as the market leader in helping businesses from the Nordic region with their expansion to the UK.”

Over 2,500 companies were nominated for the Nordic Startup Awards in 2018, and the regional finalists received tens of thousands of nominations from across the Nordic countries.

With the five regional finals drawing to a close, the regional winners will battle it out at The Grand Finale in Copenhagen on the 30th October to win one of thirteen awards, including Founder of the Year, Best Accelerator or Incubator & Startup of the Year.

Press Contacts

Kim Balle, Co-Founder & CEO, Nordic Startup Awards
kim@globalstartupawards.com

James Service, Marketing Manager, Goodwille
james.service@goodwille.com

Goodwille exhibiting at Welcome to the UK

On 20 February, the event Welcome to the UK will take place in Stockholm, and Goodwille are happy to announce that we will be attending and exhibiting at the event.

Welcome to the UK is the event for any individual or company looking to learn more about expanding to the UK and the business potential of the UK market. As Goodwille have over 20 years of experience helping Swedish businesses expand to and establish in the UK, we are happy to share our experiences with aspiring and growing companies, and look forward to an evening filled with interesting discussions, exchange of ideas and of course helping businesses with answering any questions about doing business in the UK.

If you wish to meet us in Stockholm and hear more about how we can help your business establish on the UK market, send an email to johanna.bjarschfollin@goodwille.com.


The event is hosted and organised by the Swedish Chamber of Commerce for the UK, Stockholm Chamber of Commerce, and the British-Swedish Chamber of Commerce. If you wish to attend the event, sign up here