We’re Recruiting – Marketing Executive

Goodwille provide essential business services to overseas companies looking to enter, grow or scale in the UK. These services include Corporate Legal, Finance, Human Resources, Payroll & Virtual Offices.

We are currently looking for an ambitious Marketing Executive, fluent in a Nordic language (preferably Swedish or Norwegian), to join our Marketing and Business Development team. Within your role you will be responsible for;

  • Managing, developing & growing our social media presence
  • Writing stories & articles in English for online distribution
  • Owning internal communication across the two sites
  • Managing the CSR initiative
  • Organising events & seminars, in the UK & internationally
  • Proactively growing our network across the UK & Nordic countries
  • Promoting Goodwille to fast growing Nordic businesses looking at entering the UK
  • Representing Goodwille at networking events

Although not a prerequisite, anyone that can demonstrate experience working with Photoshop or inDesign, along with experience in graphic design would be advantageous. You should be able to demonstrate experience working across social media channels, preferably within a B2B organisation.

In addition to your main role as a Marketing Executive you will also be expected to support the close-knit marketing department with varied day-to-day tasks across the marketing mix. Reporting to the Marketing Manager but working day-to-day alongside another Marketing Executive you will be expected to confidently work independently, to manage your time and proactively develop your projects. As you grow in the role there is the opportunity to mould and develop the role into a position you find stimulating.

In joining us you will become part of a modern, forward-thinking and inclusive organisation, capable of offering an environment in which to accelerate your career in marketing & communications.

This is your chance to join #TeamGoodwille – check us out on Instagram. When you join Goodwille you get access to a whole range of employee benefits, all designed to ensure an enjoyable work/life balance. Some benefits for all employees include:

  • Office fruit every week
  • Employee perks, rewards & benefits including discounts on supermarkets (Sainsburys, Tesco etc) high street stores (Topshop, John Lewis etc) & gyms.
  • Office massages twice yearly
  • Complimentary phone insurance, as we know how important it is to stay connected
  • Access to a well-being & lifestyle platform, including eating advice, exercise routines and yoga videos
  • Generous social budget, for team lunches, parties or for you to hang out with colleagues.

Job type: Permanent, full time
Location: Kensington, West London
Salary: Depending on experience/skill set
Date: Immediate start

If you like the sound of this vacancy and all the features and benefits you get by being part of a team like Goodwille, then please contact james.service@goodwille.com
www.goodwille.com

Why Britain has a growing love for Swedish fashion

There has been an influx of Swedish fashion and retail businesses establishing in the UK over recent years. When you walk down Regent Street in London, you’ll pass one Swedish clothing store after another. During a time when many retail and fashion businesses struggle to remain on the high street, the opposite seems to be true for brands with Swedish roots. So, what is it about Swedish fashion that the Brits love so much?

Sweden has a worldwide reputation for being a role model; from innovation to social security, it is frequently at the forefront. This has resulted in the world, and especially the UK, casting their eyes towards the oblong country in the North for inspiration. And it seems that UK fashionistas love just about everything about Swedish clothing and design.

Swedish style – effortless with a lot of effort

Classifying typically Swedish design would most likely result in a list of words ranging from ‘boring’ to ‘stylish’, ‘timeless’ and ‘classy’. The palette is inspired by nature; neutral tones and colours, black, white and fifty shades of grey. And whether it’s talking about their weather, or painting their living rooms, Brits just seem to love grey.

Swedish fashion leaves nothing to chance. The sophisticated and simplistic style might come across as effortless, but with a lot of effort put into it. There’s a conscious thought behind everything from fabric choices to shape and cut. The Swedish mentality of equality is present also in fashion – it’s designed to be worn by anyone, at any time. Maybe this is what the Brits loves about it? A few smart buys and you can style your outfit for any occasion without having to blow your budget.

Sustainability

Swedes might be known for their sense of fashion, but fashion is not all about looking good. Not only Sweden, but Scandinavia in general, is known for its flair for sustainability. Scandinavians have great respect for nature and the environment, which might be the reason why sustainable thinking is present in anything from business to fashion in Scandinavia.

Sustainability is not just a trendy add-on anymore – it’s inherent in most, if not all, Scandinavian brands nowadays. Swedish fashion brings together the environmental and sustainable awareness with a well thought-through and conscious design, which is exactly what the UK consumer desires. With Britain’s desire to live a little more Scandi, and a little bit more sustainable, building on your Swedish heritage gives you the best opportunity to succeed on the UK market. That’s what children’s clothing brand Newbie by Kappahl did when launching in the UK.

Newbie describes using their unique Scandinavian features and riding on the prevalent Scandi-trend as one of the factors behind its UK success. “The UK has a desire to live a little more ‘Scandi’. Drawing on our ‘Swedish-ness’ and emphasis on sustainability resonates strongly with what the UK consumer wants”.

Brand Sweden

Diamon, experts in supporting Swedish retail brands with international expansion, says that Swedish brands have a great chance at international success simply because of the Swedish origin and the powerful reputation of brand Sweden.

“Swedish brands are associated with quality, good design and simplicity – all offered at an attractive price. Sweden doesn’t boast many luxury brands; Swedish fashion is affordable luxury that appeals to a broader audience.”

World famous and revolutionary brands like IKEA, Spotify & Volvo have helped to improve the success of other Swedish brands. These high-profile businesses from Northern Europe are leading their industries and all doing their bit to strengthen the power of brand Sweden to the world. 

No place like London

With Swedish brands like Newbie, A Day’s March and Mini Rodini opening stores in London in the recent years, it’s inevitable to think that there is more opportunity for more Swedish fashion stores to succeed on the UK market, even in a time when the British high street is at a crossroads.

Swedish men’s fashion brand A Day’s March opened their first international store in central London in 2018. Their decision to open a shop in London was based on what people argue is the reason that physical stores are struggling – e-commerce. Many of their international e-commerce consumers were based in London. But successful e-commerce didn’t stop A Day’s March from wanting more. “Brick-and-mortar is not dead. There might be a shift towards online, but we believe in the mix of e-commerce and physical stores,” they say. The mix of online and offline can really make your brand stand out in a time when more shopping takes place online, as retail stores allow brands to engage with the consumer and create a powerful customer experience.

So we know that the Brits love everything Swedish, but why do Swedish brands want to set up shop in London? Diamon explains, “London has always been one of the most important places to be seen in for fashion brands. If you make it in London, it’s a seal of approval that your brand is interesting to the world”.

The UK market is large and the UK consumer, especially in London, is design conscious with a love for everything Swedish and Scandinavian. London as a fashion capital with multicultural influences is a gateway to the rest of the world. Whether you are looking for international recognition or using the UK as a steppingstone, if you can make it in London you can make it anywhere.

Expand to the UK

The world has London on its retina. And the Brits have their eyes on Scandinavia. If you want your brand to gain international exposure then London is the place to be, and now is a better time than ever. The UK has a strong interest in Swedish brands and riding on the Scandi-trend can take you further, sooner. In a world where the high street is struggling, Swedish businesses have all the opportunity to capitalise on UK success.

Goodwille supports many Swedish retail and fashion businesses in the UK, including Acne, Daniel Wellington, Lindex and Newbie by Kappahl. Read about some of the retail businesses we have assisted with their expansion to the UK here, or contact us today for more information.

Britain will always be open for business: Alexander’s 5 tips to secure UK success

This is an advertorial by Goodwille, originally posted in The Link Magazine April 2019 issued by the Swedish Chamber of Commerce for the UK. Read the magazine here.

Goodwille, a Patron of the Swedish Chamber, have been helping Swedish businesses with their expansion to the UK for over 20 years. Alexander Goodwille, who recently celebrated his second year as CEO, shares his top 5 tips to give you the best chance at UK success.

1. Pitching your products and services

No matter how many times you’ve successfully sold your products and services in your home country, your pitch needs to be tailored to meet local standards when you enter a new market. In some cases, a few minor tweaks to your content or format may be all that’s required. However, in some cases, a total overhaul might be necessary to reach your target market. When researching the UK market, be sure to look at potential changes to your pitching early so that you are well-prepared and not taken by surprise by cultural differences.

2. Build on previous successes

If your product or service has been successful in Sweden, there’s no reason to think that it will not achieve similar or even greater heights following your UK expansion. In fact, the more success you have had at ‘home’, the more likely you are to succeed in a new location. Remember that the UK market is highly competitive, so be sure to capitalise on your successful track record as it will make your UK pitch much stronger.

3. Choose the right location

The location that you choose for your new UK office is very important to your success. There are a number of factors to consider, including whether your business is sales or product driven. You must also research potential talent pools, since recruiting the right staff will be essential to the success of your new venture.

Ease of travel by road, rail and air are also important aspects of your location to consider, especially if you are intending to commute regularly from Sweden. Logistics are also important if you have a product to distribute, and locating your business somewhere central to the main motorway network may also be something that is important from both a practical and costings perspective.

There are often government grants available, designed to attract businesses to certain regions, so it can be worth looking at cities other than London.

4. Make sure you’re ready, not just wanting

International expansion is a noble goal, but you can’t hope to succeed unless your business is sorted at the local level. It’s not just about ensuring you have the funds to cover expansion either. Growing your business into new markets will take a lot of your time and focus. Unresolved problems in your local marketplace will inevitably interrupt your dedication and expansion plans. If the problems are serious, it could even hamper the success of your expansion, so make sure you have a firm footing before you leap.

5. Do your research & ask for help

It’s beyond important that you invest as much time as possible to understand your intended marketplace. It sounds obvious, but the expansion process can be easily stalled by unexpected issues.

Learn how the UK market operates and what it requires. Not only will it make your entry as seamless as possible, it will also give you the best possible chance to achieve success in the long run. Consider every aspect of your operation from supply, through delivery, and into customer aftercare.

Make sure you spend enough time in the UK and get to know the new market properly. Do not underestimate the importance of local partners, like Goodwille, that can guide you through local regulations and introduce you to the right people!

To find out more about how Goodwille can support you with your UK expansion, or existing UK operation, please contact me directly on alexander.goodwille@goodwille.com