Meet our newest team members!

Team Goodwille has grown rapidly in the past year! Since the start of 2019 we have welcomed 3 new team members! Get to know Isabelle, Selina and Sonja, the newest additions to our Corporate Legal, Finance and Marketing teams.

Isabelle Lloyd-Pugh – Corporate Legal Assistant

Isabelle joined our Corporate Legal Department in London on 28th January. She has lived in no less than six countries, and is currently finalising her Master’s Degree at University of Cambridge. With her international experience and an educational background in International Relations, Isabelle joined Goodwille to work with overseas companies setting up in the UK.

Read more about Isabelle here.

Selina Worrell – Financial Controller

Selina is a great addition to our Finance team in London! She joined us on 6th February and brings with her over 15 years of experience working with finance in several industries, including fashion, oil and gas and education. Her skills and knowledge will certainly come well in handy as we work with clients from across a variety of sectors.

Read more about Selina here.

Sonja Sainio – Marketing Executive

Sonja moved to London from Turku in Finland to join Goodwille’s Marketing team on 4th March. After working at the Finnish Chamber of Commerce in Hong Kong and the Embassy of Finland in Bangkok, Sonja wanted to continue working with Finnish businesses on the international arena. That’s when she found Goodwille, where she will be the first point of contact for Finnish businesses thinking about expanding to the UK.

Read more about Sonja here.

 

Do you have what it takes to join #TeamGoodwille? Check out our current vacancies here.

Get to know Team Goodwille

You spend more time with the people at work than you do with your own family. So it’s always good to know a bit more about the people you will be spending a lot of time with. We did a survey so you can get a feel for the kind of people we “really” are.

30% of the team have children and 81% of us are active on social media. One of us is rocking a handset that is neither Apple or Android, and the 23% of Android users are preaching about why the rest of us should not be using Apple products.

58% of us would pick a walk in the hills over a pint in the pub. Now don’t get us wrong, they will be in the pub after the walk, but that wasn’t how the question was worded. And 65% are taking the ice & slice in their drink to keep them cool.

We like to stay active, with 70% of us choosing to work out at least once a week. Healthy body, healthy mind, and all that. We clearly found the love of fitness late though, as 65% of us never made the high school sports team. It’s a cruel world out there.

The 30% of us that don’t stay active every week claim their sofa would miss them too much if they were gone. Interesting excuse when 72% prefer listening to music over watching TV, unless of course it’s the World Cup, where 73% of us tuned in to cheer on our team. The Finn’s however didn’t tune in, for obvious reasons.

And when we’re listening to music, or rocking out at festivals, most are enjoying Pop & Chart or Rock & Indie, over RnB.

We’re a pretty intelligent bunch, as exactly half of us are fluent in more than one language. Exakt hälften av oss har ett husdjur. For those of you that don’t speak Swedish, I was just saying that exactly half of us own a pet. We can’t tell you if it’s a fish, a hamster, a tortoise or a cat, but what we can tell you is that if we had to be an animal, over a third of us would choose to be a dog, because they’re playful and get all the attention. There are also three stand out flamingos amongst us too. We’ll leave it to you to work out who they are.

And if something goes wrong at home, 60% of us will grab the tools and try fix it ourselves. We’re the kind of people that like to give it a go, get stuck and get things done. We clearly fancy ourselves as the next Jamie Oliver too, with 90% of us choosing home cooking over getting a takeaway. But wait, don’t let that mislead you. We’re not health freaks, because absolutely everyone said they’d take the chips on the side of their meal if they were offered – that’s 100% of people for the chips please, with a third upgrading to the sweet potato fries.

Oh and here’s the big one! If you’re going to bring sweets to the office, don’t bring Liquorice, even if you’re Swedish, because most of us don’t like it (55% No vs. 45% Yes).

When we have some spare money, there’s some sensible ones amongst who would stick it in a saver, some that would blow it on clothes and electronics, but over 60% of us would put it towards a holiday. A bunch of people who love to see the world, try new things and experience new cultures.

So if you want to work somewhere where you don’t dread Mondays (most people here said they don’t), and you happen to have a love of home-cooking, listening to music, travelling, pets, country walks, holidays, electronics, speaking languages or indeed aspire to be a dog, then maybe, just maybe, you should look to join Team Goodwille! And we absolutely love people that want to break the mould too! Check out our current vacancies and who knows, maybe you’ll be one of us soon!

Interview with Alexander Goodwille: 2 years as CEO of Goodwille

On 1 March 2017, Goodwille announced that Alexander Goodwille, the eldest son of our founder Annika Goodwille, was taking over the family business as CEO of Goodwille. To celebrate the 2 year anniversary of the role as CEO, we decided to catch up with Alexander on how the past two years have been for himself and the business, what he loves about the job, and also peeking a bit into his plans for the future.

Starting off with the very classic question – How does it feel?

It feels really good! We are getting the foundations in place to be able to move to the next stage of our growth and we have some really exciting projects lined up. We know where we’re going and we know we’re heading in the right direction, so it’s a very exciting time!

How have the past 2 years been for Goodwille?

We were all chucked in the deep end a bit with the craziness following the loss of our founder, but I’m happy to see how we reacted and made something good of it! We have come together strongly as a group and we’re working very much together. The team is better than ever, and we have got fantastic strength across the whole company. Where the business was historically centred around the founder, it’s now centred around all its staff members, which is how I think it should be.

We have seen strong growth over the past couple of years, and revenues are higher than ever. We also have the highest number of staff ever, all our departments have had at least one more headcount and we keep hiring more people across both our offices. Team stability and staff retention has also increased over the two past years, which means that we can offer an even better level of service to our clients.

Looking back at your time as CEO of Goodwille, what are you most proud of?

Surviving! Jokes aside – you spend so much time in your workplace so it’s important you get on with the people you work with. At Goodwille we laugh a lot, everyone gets on with everyone and last weekend we went to Dublin together – not on a work trip, but it was a team trip! People like to spend time together, which shows that people like each other. Building that environment and that team spirit, I’m proud of that.

Of course, we always need to keep an eye on the figures as well. Goodwille has experienced strong growth in the past two years, and we continue to grow and hire more people. It’s all heading in the right direction, but to me it’s all about who you’re doing it with.

What have you found most challenging?

I have found it challenging to strike that new balance between being just one on the team and being the person managing the team. Goodwille is a flat organisation, I know everyone feels they can come and speak to me whenever about whatever, but there are certain expectations on you as CEO that ensures you must change your behaviour slightly whether you want to or not. As much as you want to be the person you have always been in the office, you have the eyes on you and have to set example. Adjusting to that has been a big challenge for me personally.

From a company perspective, having lost important key players has of course been challenging. Re-establishing relationships takes time, but we are actively addressing those deficits and trying to build new relationships. You will see Goodwille representatives at almost every event organised by our strategic partners, and we also organise our own events with clients and partners. It’s great to have the whole team involved in building on Goodwille’s relationships!

How have you changed as a leader?

I have always had an idea of the kind of manager I want to be, and I think I’m still true to that idea, but I have grown more confident through experience and seeing that my ideas work and have taken hold. While historically I used to always think that my ideas were the highway, I guess I have become more consensus-driven. The days of authoritarian leaders are gone – “No involvement equals no enthusiasm” right. Everyone in a team needs to be engaged in a vision to drive that vision forward.

Have you put your own touch or influence on the business, and if so – how?

It’s really important to me that we offer our clients a fantastic level of service. We have slightly adjusted the way we work, and we encourage our team to build stronger relationships and friendships with our clients. Tying to that Goodwille is a founder business that used to be quite centric to the founder, I have focused on driving accountability and spreading responsibility across the business as much as possible. Instead of there just being one person standing out, there are now a number of characters that get the chance to stand out. Together we are Goodwille, so that was one change I felt needed to happen.

On the more personal side, I would like to say that I have brought a more fun, ‘work hard, play hard’ attitude to Goodwille. We have a lot of fun together, both at work and outside the office. If you like the people you work with and have fun together, you will also work better together, and by adding an element of fun to work and making sure the team enjoys working with each other, I think we can accomplish more together.

What do you love most about your job?

It’s funny, but it’s probably what my mother used to say – it’s the variety! There is always something different happening; new exciting clients we work with from a variety of different sectors and countries, new sides of myself I explore and new areas where I see the business can develop.

When I stepped up as CEO of Goodwille, I left a job in tech which is something I’m very passionate about and find extremely fascinating. Tech is one of our biggest core sectors, so another thing I love about working at Goodwille is that I get to geek out on the really cool tech companies that want to come to the UK market.

So instead of looking at what’s been, what’s in the pipeline for the future?

We are building our 5-year plan and considering the two past years have seen great growth, planning for the future is really exciting! Team Goodwille has grown rapidly in the past years, so we are making arrangements for continued and future growth. And of course, we are constantly looking to develop our service offering and adding new services to continue providing foreign businesses with the support they need to succeed on the UK market, and strengthening our partner network to provide our clients with a better global reach.

 

Related articles

Goodwille Strengthens Its Management
Press Release announcing Alexander Goodwille as CEO of Goodwille

MEET: Alexander Goodwille
Interview with Alexander by the Swedish Chamber of Commerce